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I cannot believe how popular "House" Music is

R

russ.haney

Hello,

Some on here might remember me from back in the day.

I just want to say one thing....

Dance Music has finally made the mainstream.

After watching the last episode of "The X-Factor" tonight and watching Pitbull perform, I gotta say that I think dance music (House Music actually) is here to stay.

The die hard clubbers will of course call it cheesy, but this is house music that we are hearing on CHR and CHR Rhy stations around the country.

I can name off at least 25-30 songs right now that have that Electro House sound. The general public is eating it up!

Of course it is a lot different sound than the trance and breaks stuff that we all loved back in the 95.3 Party and Party 93.1 days, but the sound that is out now tearing up the Top 40 stations is what I would like to call quality house music with big named vocals (instead of no name vocals)

As much as we all dislike Hip-Hop.... these are the guys making this sound happen.

This is the main reason that they are bringing back the award show DanceStar. Finally, there's big time artists supporting that sound (Commercial of course) but better than nothing.

Check out the video!

http://www.youtube.com/watch?v=0x1vbsSiLKU

I personally feel that this is only the beginning.

I am out of the Internet Radio Broadcast business... I basically quit CFM and handed everything over to two partners. They can have it.. In fact, they changed the name... But, it was a good run back in the day.

If anybody needs any web work, help setting up SAM networks, etc.. feel free to hit me up... No, I am not desperate.. I have a lot of great things (non radio related going on) but I do love the industry and would love to help anyone out who needs help or a hand.. I still have a passion for the industry.

Merry Christmas y'all - don't be a stranger!
 
russ.haney said:
Of course it is a lot different sound than the trance and breaks stuff that we all loved back in the 95.3 Party and Party 93.1 days, but the sound that is out now tearing up the Top 40 stations is what I would like to call quality house music with big named vocals (instead of no name vocals)
Click to expand...

I'll take the no name vocalists.
 
The only thing that annoys me is the corporate need to add Pitbull, Ludacris, or Flo Rida verses in order to sell tracks. It cheapens the product, a lot. The exposure has reached a high enough level that dance should be able to survive on its own merit.
 
Nick said:
I miss 95.3 Party. It was my first exposure to real dance music on a trip to Disney World in 2002.
Click to expand...

Agreed although now stations in Canada such as Energy 106/Winnipeg are really showing what can be done in terms of dance with a sprinkling of rhythmic/hip-hop in 2011. As always, the US pop stations are far behind and will probably never catch up.

The only thing that annoys me is the corporate need to add Pitbull, Ludacris, or Flo Rida verses in order to sell tracks. It cheapens the product, a lot. The exposure has reached a high enough level that dance should be able to survive on its own merit.
Click to expand...

Truer words were never spoken.
 
House music started it's comeback in the Spring of 2007. It hasn't really blown things away, but
it has been steady. And I'm not talking about the Pitbull and Flo-rida sound, but more the
Antoine Clamaran, Richard Earnshaw, Rasmus Faber, Spiritchaser, Joey Negro type tracks that
U.S. radio considers too hot to handle.
 
anthonydt06 said:
The only thing that annoys me is the corporate need to add Pitbull, Ludacris, or Flo Rida verses in order to sell tracks. It cheapens the product, a lot. The exposure has reached a high enough level that dance should be able to survive on its own merit.
Click to expand...

+1
 
anthonydt06 said:
The only thing that annoys me is the corporate need to add Pitbull, Ludacris, or Flo Rida verses in order to sell tracks. It cheapens the product, a lot. The exposure has reached a high enough level that dance should be able to survive on its own merit.
Click to expand...

This is where I see both sides of the coin here....

I DO agree with you Anthony about the corporate/commercial aspect of it. HOWEVER, and this is the reality, there are less core fans of the music (like us) than there are the "casual" listeners that only hear what's on the radio (and not go to the underground clubs, huge festivals, sites like Beatport and Traxsource that offer a lot more than an iTunes).

And in areas that have a lesser "club influence" (Translation: outside NYC, Miami, Chicago, LA, etc.) the Flo Rida's, Pitbulls, LMFAO's are the dance music that people know based on radio airplay. The majority of ladies are casual listeners and are going to dance to what is familiar to them versus something that they have NO idea what it is, but for fans like us we CRAVE it :)

However, I don't totally knock commercial because if somehow that aspect of the music is going to lead people further into knowing more about dance music, then I'm all for it. Love or hate dubstep, 2 years ago an artist like Skrillex would have been deemed TOO edgy for the masses. Now, he's a BIG deal and those of college age are following him. People would have had question marks about "Swedish House Mafia". Now, SHM sells out arenas are people are flooding them. There have been record turnouts this year at the big US festivals (Ultra, Electric Daisy, Electric Zoo)...something that could have never been envisioned 5 years ago. In terms of core fans, this has been a big shot in the arm for us and I do agree that our music can hold it's own based on all of this.

But, we still need some of that commercial aspect....so as long as OUR brand of it (core) gets tied in somehow. That's why I LOVE DriveFX in Newburgh/Poughkeepsie, NY. They DO play commercial portions of dance but they are VERY intensive when it comes to the edgier material. And if that's getting people to open up and become more exposed to our sounds, then God bless it for us :).
 
Here we are having the same conversation every 2 months. It is simple. It is not a competition.

Underground has its benefits, and Mainstream has its benefits. It shouldn't be about what type is better, or what type should be on the radio. Since WE are all on a RADIO Board, it should be common knowledge that Radio IS Mass Appeal. Therefore I shouldn't have to go into further detail about what RADIO posters already SHOULD know. With that being said, it should be obvious that this acceptance of EDM recently (Underground and Mainstream) is easily connected to the shift in CHR Radio. Think about that...CHR (Contemporary Hit Radio) now includes Afrojack and Guetta. Folks wanna complain over that? Somebody is in the wrong forum.
 
Tony Santiago said:
This is where I see both sides of the coin here....

I DO agree with you Anthony about the corporate/commercial aspect of it. HOWEVER, and this is the reality, there are less core fans of the music (like us) than there are the "casual" listeners that only hear what's on the radio (and not go to the underground clubs, huge festivals, sites like Beatport and Traxsource that offer a lot more than an iTunes).

And in areas that have a lesser "club influence" (Translation: outside NYC, Miami, Chicago, LA, etc.) the Flo Rida's, Pitbulls, LMFAO's are the dance music that people know based on radio airplay. The majority of ladies are casual listeners and are going to dance to what is familiar to them versus something that they have NO idea what it is, but for fans like us we CRAVE it :)

However, I don't totally knock commercial because if somehow that aspect of the music is going to lead people further into knowing more about dance music, then I'm all for it. Love or hate dubstep, 2 years ago an artist like Skrillex would have been deemed TOO edgy for the masses. Now, he's a BIG deal and those of college age are following him. People would have had question marks about "Swedish House Mafia". Now, SHM sells out arenas are people are flooding them. There have been record turnouts this year at the big US festivals (Ultra, Electric Daisy, Electric Zoo)...something that could have never been envisioned 5 years ago. In terms of core fans, this has been a big shot in the arm for us and I do agree that our music can hold it's own based on all of this.

But, we still need some of that commercial aspect....so as long as OUR brand of it (core) gets tied in somehow. That's why I LOVE DriveFX in Newburgh/Poughkeepsie, NY. They DO play commercial portions of dance but they are VERY intensive when it comes to the edgier material. And if that's getting people to open up and become more exposed to our sounds, then God bless it for us :).
Click to expand...

We can both agree that things are looking up in the long-term for EDM in the US. I also agree that it was necessary for some pop artists to help the format crossover into the mainstream, as EDM has long been considered been edgy, underground, and foreign.

However, we're now 4 years into the cycle of dance music increasing in popularity, yet its success in charts is still largely defined by expendable verses by pop artists. Outside of the core fans, people associate dance music with Pitbull, Flo Rida, etc., and not Avicii or Afrojack. Few people recognize that Chris Brown's "Yeah 3X" largely samples Calvin Harris, Flo Rida samples Avicii, or Pitbull usually just raps over any given dance track. The DJs who produced the songs are largely discredited.

Additionally, when Pitbull, Flo Rida, etc., are featured on just about every crossover song, they become the mainstream ambassadors to the sound. It makes it easier for mainstream masses to use those pop artists as reasons to reject the sound, and it could potentially limit the lifespan of the sound to that of said artists.

If dance is to become a more permanent fixture in American music, it needs to survive on its own merit without merely featuring pop artists. It needs things like continued exposure of Skrillex, Swedish House Mafia, Afrojack, David Guetta, Avicii, etc. Things are moving in the right direction, and EDM continues to grow. So, hopefully over time, more dance songs can achieve mainstream success without needing "boosts" from pop artists.
 
anthonydt06 said:
If dance is to become a more permanent fixture in American music, it needs to survive on its own merit without merely featuring pop artists. It needs things like continued exposure of Skrillex, Swedish House Mafia, Afrojack, David Guetta, Avicii, etc. Things are moving in the right direction, and EDM continues to grow. So, hopefully over time, more dance songs can achieve mainstream success without needing "boosts" from pop artists.
Click to expand...

And it can :) Once those "casual" fans discover and are open to the core aspects of our music, then it will happen. :) But they need that "push" first.
 
anthonydt06 said:
Additionally, when Pitbull, Flo Rida, etc., are featured on just about every crossover song, they become the mainstream ambassadors to the sound. It makes it easier for mainstream masses to use those pop artists as reasons to reject the sound, and it could potentially limit the lifespan of the sound to that of said artists.
Click to expand...

If more people don't start to learn how to create and use different beat patterns and structures when it comes to uptempo hits, I can see the trend abruptly and randomly coming to an end one day. If many of today's uptempo hits were done in spanish like reggaeton is, I bet the trend would've been dying by now. More people in the US will tolerate identical beat patterns for an extended period of time if the lyrics are in english (which explains all the reggaeton haters).

But then again, the same sound has been successful in Europe and many parts of the world for years and years and years, so who's to say that 89% of every uptempo song having 4x4 beat patterns couldn't work for decades here, too?

Besides, uptempo songs with house style beats have always gained much more long term success and mainstream acceptance than uptempo songs with non house style beats.

So, even with all that being said, I guess it's still safe to say that no one really knows what will happen next or how far this trend will go. All I know is that at some point, more uniqueness and variety will need to make a come back when it comes to typical electronic instrumental beat patterns.
 
KDM 7000 said:
If more people don't start to learn how to create and use different beat patterns and structures when it comes to uptempo hits, I can see the trend abruptly and randomly coming to an end one day. If many of today's uptempo hits were done in spanish like reggaeton is, I bet the trend would've been dying by now. More people in the US will tolerate identical beat patterns for an extended period of time if the lyrics are in english (which explains all the reggaeton haters).

But then again, the same sound has been successful in Europe and many parts of the world for years and years and years, so who's to say that 89% of every uptempo song having 4x4 beat patterns couldn't work for decades here, too?

Besides, uptempo songs with house style beats have always gained much more long term success and mainstream acceptance than uptempo songs with non house style beats.

So, even with all that being said, I guess it's still safe to say that no one really knows what will happen next or how far this trend will go. All I know is that at some point, more uniqueness and variety will need to make a come back when it comes to typical electronic instrumental beat patterns.
Click to expand...

Que? You totally lost me....am I the only one?
 
DJ_Perry said:
KDM 7000 said:
If more people don't start to learn how to create and use different beat patterns and structures when it comes to uptempo hits, I can see the trend abruptly and randomly coming to an end one day. If many of today's uptempo hits were done in spanish like reggaeton is, I bet the trend would've been dying by now. More people in the US will tolerate identical beat patterns for an extended period of time if the lyrics are in english (which explains all the reggaeton haters).

But then again, the same sound has been successful in Europe and many parts of the world for years and years and years, so who's to say that 89% of every uptempo song having 4x4 beat patterns couldn't work for decades here, too?

Besides, uptempo songs with house style beats have always gained much more long term success and mainstream acceptance than uptempo songs with non house style beats.

So, even with all that being said, I guess it's still safe to say that no one really knows what will happen next or how far this trend will go. All I know is that at some point, more uniqueness and variety will need to make a come back when it comes to typical electronic instrumental beat patterns.
Click to expand...

Que? You totally lost me....am I the only one?
Click to expand...

Happy, happy...
 
Morpheux said:
Edit- Tony,I just saw your response to the usual nay sayers on the NPR board. I do see how the article is a bit misleading when they lumped Adele and Nicki Minaj into the mix.
Click to expand...

You are so NOT kidding about those naysayers. ::) Then again, this is what I've dealt with for all these years running the coalition; that outright hate/ignorance.

If someone is just not into the music or that they don't really understand it but wants to learn, that's cool and if anything, yes let's pass on some education here. :) But if those nay sayers bash on the music without any validity to their argument, then hell I'm slamming them! Dance music has taken so much crap over the years and now that this is FINALLY our moment to shine, HELL NO am I gonna someone pull crap like that! :mad:

But back to the article, and okay I'll give it a bit of a slide being that it IS NPR, I just think whoever wrote it doesn't really follow dance, especially that they are using the terminology of "four to the floor". Heck, if I can try to educate someone in there, then it's a good thing for our music as a whole.
 
You guys are complaining about Pitbull but if it was not for Pitbull then the general public would still consider Usher's "OMG" a "Dance" song.
 
russ.haney said:
You guys are complaining about Pitbull but if it was not for Pitbull then the general public would still consider Usher's "OMG" a "Dance" song.
Click to expand...

You're not hearing complaints out of me Russ :)

My thinking is about getting those "casual" fans over. Bring on the Pitbulls, Flo Ridas, Rihannas, Chris Browns. But find an opening for Sylvia Tosun, Jeremy Carr, Avicii, Nadia Ali, Kaskade, Benny Benassi (on his own merit), Calvin Harris (on his own merit). Cross everything in to each other. This is the time for it :).

I said this in New York and I'm going VERY left field here. I think a lot of what is happening with dance/EDM can be backhandedly credited to "Dance, Dance Revolution". Yep, that video game.

Think about it, when that game came out about 12 years ago, it was the rage. Kids and twenty somethings were dancing on that metal floor, following the arrows and hearing that energetic dance music along with it. And when they were growing up and became "club age", they subconsciously took that video game experience with them and followed along with the music. If they, on the commercial, grasped it then we eventually have to wean them gently over to our side. :) Not to take away on that commercial but to expand on that experience.

Yeah, I know...I think too deep and out there, lol
 
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