OhioMediaWatch said:
Some personal thoughts...
I am not sure I'd consider the Stews a "failure". I don't think they're destined to be in the top tier with Romey, Patrick, Bruno et al., but most of their stagnation at this point isn't their fault.
A) Great for them that they got a syndication deal with Radio One, but that was all mishandled. It also languished them to Radio One's not-so-great AM lineup.
Here in Cleveland, they were on WERE, first at 1300 (for decades) and then at 1490 (though I'm not sure the Stews were on Syndication One long enough to make the move). Both stations have limited reach, 1490 even more so than 1300. Radio One moved the WERE urban talk format to 1490 - specifically stating that they were bringing 1490's gospel to a better frequency.
1300 is mostly a better frequency than 1490...but both do not serve large parts of the more-spread-out Cleveland market these days. Even if you're talking only African-American audiences, both miss large areas now...due to sprawl.
You know what Radio One stations don't miss large population growth areas? Urban AC WZAK/93.1 and hip hop WENZ/107.9, which are both highly rated. (Particularly WZAK.)
A few months down the road, they moved Syndication One's Al Sharpton BACK to 1300, in the middle of the gospel format on WJMO! (The Stews were long gone at that point.)
I did stumble recently that Al Sharpton moved BACK to WERE... apparently back in February.
OhioMediaWatch said:
B) Then, the move to SNR.
As Nate says, SNR is very much a "dead man walking", sports radio network-wise. Who even OWNS SNR now? I'm not even sure it's hooked up with the magazine anymore...which I believe is owned by Newhouse now (Cleveland Plain Dealer's owner). What are its biggest clearances?
Chicago and Detroit... via three hours nightly on WSCR and four or five hours on WXYT A/F. But again, both of those stations are heavily locally-oriented, have a bevy of PBP. WSCR has the White Sox and WW1 packages, to name a few; WXYT and CBS Radio now have every major PBP contract that's NOT Michigan State in their grasp. So they only air David Stein and maybe Todd Wright.
*XEPRS/690 San Diego has a fair amount of local programming (and Jim Rome - in his original home base) and Padres baseball throught the whole day.
*KTCK/Dallas-Fort Worth is also heavily invested with local programming; SNR only shows up in the overnight hours.
*WAXY/790 South Miami is also an SNR affiliate, and they now carry former deposed FSR hosts Jorge Sedano and Krystal Fernandez in morning drive, but it also carries some ESPN programming (that affiliation is spilt between WAXY and Heat flagship WINZ-AM).
**KTRB/San Fransisco carries the Stews, but it IS an FSR affiliate, carrying the rest of FSR's schedule in total (KNBR/1050 dumped FSR to pick up the ESPN Radio affilation - in fact, it is now the largest ESPN Radio affiliate that
doesn't use the ESPN name in branding).
After those stations, the rest appear to be
the only affiliates left after WARF-Akron defects to FSR. At least the only ones I can find. Any one else know of an affil, just pass it along:
*WJJB/Portland, ME: aka "The Big JAB"
*WNSR/Nashville (which took the affiliation by default after Cumulus ripped their ESPN affiliation for an upstart FM sports station)
*KUOA/Fayetteville-Siloam Springs, Arkansas
*WQYK/Seffner-Tampa, Florida
*KRDO-FM/Colorado Springs, Colorado
*KDRS/Paragould, Arkansas
*WPDC/Harrisburg, Pennsylvania
*WDSR/Lake City, Florida
*WOYK/York, Pennsylvania
*KEZM/Sulphur, Louisiana
With regard to the former O&Os:
*New York's WSNR/620 went with all-ethnic and brokered programming when SNR STILL OWNED the station.
*WWZN/Boston still kept the network on for the most part - while airing a patchwork of local brokered shows in between - until getting the money to air progressive talk. SNR's only on 7p-10p weeknights (with whomever replaced Arnie Spanier) - as long as they don't have a paid poker or MMA talk show (which appears to be quite often), and their former morning show "The Young Guns" got booted to 10p-12a nightly. Ralph Gordon Stair bankrolls the 12a-6a hours every day.
*KMPC/Los Angeles dumped the network for Korean programming.
OhioMediaWatch said:
Clear Channel's WARF here actually went with SNR over FSR at the time it flipped to sports, and no, I joke about this but it's probably not a joke, I think they went with SNR because that's where Tony Bruno was at the time. He left them, and landed his Content Factory deal, and WARF was one of his very first announced affiliates. WARF is perhaps the only station in America which has aired Bruno in each of his national incarnations.
And - excluding SportsFan Radio network - has carried all of the major sports networks (SNR was still kind of a major network when Bruno was still in their employ.)
WARF - then WTOU - picked up ESPN Radio first... right before Bruno left the then "Bruno-Golic morning show," where he was ultimately replaced by Mike Greenburg.
They flipped to FSR in 2001 and carried the "Morning Extravaganza"... then flipped to liberal talk in 2005. Then 1350AM went back to sports in 2007 with SNR and Bruno (again).
OhioMediaWatch said:
And SNR doesn't even get the booby prize of soon-to-be-former FSR affiliate WJMP/1520 here...
That's being
very generous. ;D