S
Soon Yi CIV.V
Guest
It's a little difficult to really discuss this with only the 6+ numbers but obviously it's a relatively fair gauge of performance. The difficulty level increases of course when usually-helpful web sites don't update their ratings page for some reason. (Ahem.) Plus, All Access has the December shares posted but hasn't updated the cume page. Bother! Anyway, here goes...
WBEB is still in first place (no one should be surprised) but their all-Christmas format bumped their December number by less than a point. Wasn't last year's December number somewhere around a 15-share?! I'm sure they're plenty happy...but at the same time, there has to be a bit of a stun factor.
WNUW has got to be thrilled with a nearly three-and-a-half point jump. Most of my all-Christmas listening went to them because I loved what they were doing...but I certainly didn't expect to see them reach 6.1.
WOGL's share actually dropped with all-Christmas which makes me sad because it could mean they'll never jump into the fray again. Personally, I thought they sounded awesome and certainly more interesting than B101. But who knows? The demos and cume may tell a different story. Meh. (CBS actually suffered a dip--and a significant one--with their New York City all-Christmas attempt as well.)
As we all suspected, WISX and WBEN benefited from so many people in town doing the all-Christmas format. WISX's 4.1 may well be their highest 6+ (or 12+) share since inception and I don't remember the last time WBEN was around 3.5.
Of course, these stations may all be waiting for the actual Christmas period ratings (which measured December 11 to January 7) before they pop any corks or caps. After all, that's the "book" where B101 got the 17.1 last year.
The question for all the stations above is what happens going forward? Is it possible that WBEN or WISX will hold onto any of the audience who flocked to them during Christmas? WBEN is pretty much status quo but I think WISX sounds a lot better than they did for the first year-and-a-half of its existence. (Though I heard "Let's Get It Started" the other day and they are still playing the file that skips--the first song they played back in 2006 and which skipped then too! How they can not care to fix that is beyond me.) And if some people do stick with WBEN and WISX, in conjunction with the people discovering WNUW, could this be an actual situation for WBEB? (We'll probably be enjoying our first stretch of warm weather before we can draw any educated conclusions on that last pondering.)
The only other thing in the 6+ shares that looks interesting to me is WPHT. I know that election season is over but to go 5.7 - 5.0 - 2.9 (Oct - Nov - Dec) is kinda ridiculous, isn't it? I don't really know much about their usual numbers because I don't usually pay attention to them. Are they normally around a 3 and they're simply settling back into their groove?
If anyone's seen demos or cume figures, I'm sure I'm not the only one who'd like to be enlightened! Hope everyone's having a great New Year so far!
WBEB is still in first place (no one should be surprised) but their all-Christmas format bumped their December number by less than a point. Wasn't last year's December number somewhere around a 15-share?! I'm sure they're plenty happy...but at the same time, there has to be a bit of a stun factor.
WNUW has got to be thrilled with a nearly three-and-a-half point jump. Most of my all-Christmas listening went to them because I loved what they were doing...but I certainly didn't expect to see them reach 6.1.
WOGL's share actually dropped with all-Christmas which makes me sad because it could mean they'll never jump into the fray again. Personally, I thought they sounded awesome and certainly more interesting than B101. But who knows? The demos and cume may tell a different story. Meh. (CBS actually suffered a dip--and a significant one--with their New York City all-Christmas attempt as well.)
As we all suspected, WISX and WBEN benefited from so many people in town doing the all-Christmas format. WISX's 4.1 may well be their highest 6+ (or 12+) share since inception and I don't remember the last time WBEN was around 3.5.
Of course, these stations may all be waiting for the actual Christmas period ratings (which measured December 11 to January 7) before they pop any corks or caps. After all, that's the "book" where B101 got the 17.1 last year.
The question for all the stations above is what happens going forward? Is it possible that WBEN or WISX will hold onto any of the audience who flocked to them during Christmas? WBEN is pretty much status quo but I think WISX sounds a lot better than they did for the first year-and-a-half of its existence. (Though I heard "Let's Get It Started" the other day and they are still playing the file that skips--the first song they played back in 2006 and which skipped then too! How they can not care to fix that is beyond me.) And if some people do stick with WBEN and WISX, in conjunction with the people discovering WNUW, could this be an actual situation for WBEB? (We'll probably be enjoying our first stretch of warm weather before we can draw any educated conclusions on that last pondering.)
The only other thing in the 6+ shares that looks interesting to me is WPHT. I know that election season is over but to go 5.7 - 5.0 - 2.9 (Oct - Nov - Dec) is kinda ridiculous, isn't it? I don't really know much about their usual numbers because I don't usually pay attention to them. Are they normally around a 3 and they're simply settling back into their groove?
If anyone's seen demos or cume figures, I'm sure I'm not the only one who'd like to be enlightened! Hope everyone's having a great New Year so far!