I don't necessarily think some form of Rock is out of the question but I'm sure they wouldn't be trying to get a piece of Radio 104.5's action. Anyone in his right mind would want to do it in a way that targets males. That having been said, yeah, there's just about no way CBS would be doing Alt Rock here.
That's not to say I'm convinced that Amp is coming. While Alt Rock is obviously unlikely, I don't see what good it's gonna do CBS to keep going after Q102. 96.5 FM has been fighting that losing battle for quite some time. Changing to the "Amp" name and imaging (which Philadelphia's radio audience is unfamiliar with and about which they surely couldn't care less) is not going to stop the bleeding. I'm particularly confused about why CBS changed the playlist on 96.5 to make it more closely align with that of Q102. At least they were previously offering something different. What is the point of copying Q102 when Q102 is already has the covered and has been beating 96.5 at the game for years?
Just seems super fishy.