Because the viewers are just like Wegmans. Conservative and middle class. 13 caters to the suburbs and it is no wonder why they are located in Henrietta. They have a large suburban audience. Channel 10 may be #2, but they have better news, better breaking stories, better investigation reports, and has a better urban feel. Channel 10 caters to the city, even channel 8 caters to urban contemporary and they break stories before 13 does. 13 does have excellent talent, but they don't have the best news.....10 does. I rememeber a while back, 10 broke a story at 5:59pm telling viewers that an employee at U Need A Tire on Hudson Ave. was killed after a car fell on him, and I turned to 13 the same time and they were talking about some unimportant story that was happening in the suburbs. So, if you want ROCHESTER breaking news up to the minute, turn to 10 and 8, don't turn to 13, becaus ethey will tell you what's going on in the outskirts adn rural areas.