i93.3 first hour prediction

[lovejamminoldies]

In all honesty..they haven't had a station to rival Kiss 106.1 FM in awhile. Out of all the radio stations they have had in this market...Kiss FM has pretty much been the only station that plays the kind of music that i93.3 is now playing.

In the Dallas/Ft Worth area...there are 2 main genres of people. Urban and Hispanic. Thats why Urban and Spanish radio stations are always in the top 3 in arbitron here.

But what will make i93.3 successful in my opinion is if they go one step beyond Kiss FM and play not just the songs that Kiss plays now...but even do a little "retro" Urban music..such as in playing the songs that Kiss FM used to play 3 or 5 years ago. Cause if they just become an exact copy of Kiss FM...most of the audience that listen to Kiss now won't change their preset buttons unless they happen across i93.3 FM and after listening to a Black Eyed Peas song of Boom Boom Pow...then they play like "Toxic" by Brittney Spears and the listener would say..."Oh..I haven't heard this song in awhile."

That in my opinion will get some of the audience that listens to Kiss FM now to switch over to i93.3 FM just because they would play the songs that Kiss FM just stopped playing.

You're right on the money with that one! I think that is why i is NOT as Adult-leaning as the others. They can't afford it. They need to pump out the hits and definitely be recurrent/gold-friendly to get that "WOW" effect.

 

[dantheman]

I think Cumlums does not know how to start a new station format. They sucked with I93!!! You do not repeat songs after 1 1/2 hours with new format. I think KISS FM will stay in the TOP 10 in ratings in DFW market. I like to have 93.3 FM go to Smooth JAZZ 93 KLIF-FM!!! I think Cumlums needs to look at the history of CHR/TOP 40 in DFW market. KISS FM blew down Y 95 and Power 95 in the 1980's and 1990's I 93.3 will not break KISS FM in 2009/2010. I see a format change again by Spring 2010 I hope. They need to look at KOAI 107.5 Smooth Jazz did before CBS f---------ked up a Top 15 station in the DFW market. Talk to all later!!!

Dan-The-MAN!!
The North TEXAS RADIO MAN!!

 

[CHRles]

Actually, I think you need to do a better job of studying the history of Top 40 radio in the Metroplex.
The first in carnation of Kiss FM on 106.1 (back when the call letters were KTKS) launched after KAFM 92.5 left the format. This meant Kiss was up against Z-97, later 97.1 The Eagle. Kiss left the format shortly after Y-95 came on the scene.
By the time 106.1 Kiss FM came back in the early 90s (with call letters KHKS) neither 97.1 The Eagle nor Y-95 were still doing CHR. Y-95 bailed on the format in 91, and The Eagle did so in mid 92 several months prior to the debut of Kiss.

And when you launch a CHR, especially in a major market, it's not necessarily bad practice to turn over your powers very frequently. Since you're building cume from scratch, and since you assume only radio geeks and hardcore CHR fans are going to discover your new station within hours of its debut, it's smart to repeat your top songs often.

 

[TexasTom]

Actually, I think you need to do a better job of studying the history of Top 40 radio in the Metroplex.
The first in carnation of Kiss FM on 106.1 (back when the call letters were KTKS) launched after KAFM 92.5 left the format. This meant Kiss was up against Z-97, later 97.1 The Eagle. Kiss left the format shortly after Y-95 came on the scene.
By the time 106.1 Kiss FM came back in the early 90s (with call letters KHKS) neither 97.1 The Eagle nor Y-95 were still doing CHR. Y-95 bailed on the format in 91, and The Eagle did so in mid 92 several months prior to the debut of Kiss.

Your time line is not correct, either.

KTKS launched as the original Kiss FM on 106.1 back in 1984 -- and KAFM 92.5 was definitely still a Top 40 station at the time. Z-97 was gone by that time, so Kiss never competed against Z-97. What did happen was that KEGL at 97.1 flipped from an album rock format (where they were losing to Q-102 and KZEW) to a rock-leaning CHR format within a few weeks of the original Kiss FM launch in 1984 -- I can't remember which station actually ended up flipping to CHR first, but it was pretty close between the two.

What quickly happened was that the rock leaning CHR format on KEGL beat out both Kiss FM and KAFM. KAFM started fiddling with it's CHR presentation, changing its call letters to KZPS for "Z-92.5, your Power Station", and played with mixing some jazz in with the CHR music. None of it worked, and KZPS eventually evolved over to classic rock.

After Y-95 came on the air (which was in 1987, I think), Kiss ended up leaving the CHR format, and went to smooth jazz. That left Y-95 an dthe Eagle in a pretty lethal war to be the dominant CHR. KEGL sort of won that war by forcing Y-95 out of the format (to a short lived oldies format), but both station were depleted by the war, and the victory for KEGL was a pyrhhic victory. They dropped CHR a few months later, leaving DFW with no CHR station for somewhere around a year. That ended when the current incarnation of Kiss FM came on the air, which was (I think) in 1992.

 

[little1]

I think Cumlums does not know how to start a new station format. They sucked with I93!!! You do not repeat songs after 1 1/2 hours with new format. I think KISS FM will stay in the TOP 10 in ratings in DFW market. I like to have 93.3 FM go to Smooth JAZZ 93 KLIF-FM!!! I think Cumlums needs to look at the history of CHR/TOP 40 in DFW market. KISS FM blew down Y 95 and Power 95 in the 1980's and 1990's I 93.3 will not break KISS FM in 2009/2010. I see a format change again by Spring 2010 I hope. They need to look at KOAI 107.5 Smooth Jazz did before CBS f---------ked up a Top 15 station in the DFW market. Talk to all later!!!

Dan-The-MAN!!
The North TEXAS RADIO MAN!!

I think Dan the radio man doesn't really know squat about TSL for top 40/CHR stations and why a station starting a new format would actually be smarter to keep a VERY tight playlist (and so repeat stuff quickly)...

And yeah Dan, we should all look at the 80's for guidance on what will and wont work in this day and age. Anybody remember how sports in the 80's was relegated to Norm in AM drive on KLIF, Galloway on PM drive on WBAP and that was about it. Yep the 80's PROVE that a station should never do sports full time, who would ever listen to THAT much sports?

 

[CHRles]

Texas Tom, I did some digging around with old playllists and you're right! At the end of 1985 Dallas had 3 CHRs in The Eagle, Kiss, and KAYE was still around.
Mid 1987 is when KTKS left though Y-95 was on the air competing with The Eagle. In the late 80s Y-95 and 97.1 The Eagle faced competition from Rhythmic/Dance aka Crossover CHR 100.3 KJMZ before that station went full blown Urban Contemporary.
In 1992 The Eagle was up against Power 95
In early 1993 The Eagle was still reporting to the CHR charts on Radio & Records magazine though it was clearly a Rock CHR. Kiss FM was already on the scene since November of 92.

I'll post radio playlists from all the big players in a little while, stay tuned!

 

[TexasTom]

Texas Tom, I did some digging around with old playllists and you're right! At the end of 1985 Dallas had 3 CHRs in The Eagle, Kiss, and KAYE was still around.
[...]I'll post radio playlists from all the big players in a little while, stay tuned!

It worked out well -- the thread that you generated from those playlists that you found in your research was an entertaining and interesting one. The CHR wars of that era were quite exciting for those of us who were listening to those stations. Of course, we were all twenty years younger, which means that most of us are probably now well out of the CHR demo.