IBOC Not Playing Well in Peoria

[Chuck]

-Try understanding what I wrote, atleast here in NYC none of the subchannel offerings compete with main carrier fare. None.

Sure they do. If anyone is listening to a HD-2 or HD-3 channel, then they are not listening to the station's primary channel. That's the one that makes the money based on how many ears they can deliver. Fewer ears can potentially equal less money.

It would be nice to think these new formats actually bring people back to radio, but with a few exceptions form early adopters of format fanatics, I doubt it’s true.

 

[KB1OKL]

WPLJ's hd-3 is Scott Shannon's "true oldies" which has much older focus than WCBS-fm where the focus is on 70's-late 80's.

Lino


[/quote]
True oldies used to be on WCRN 830 AM in Worcester MA. They switched to right wing talk about a year ago, as if there isn't enough of that here in "liberal" MA already. Too bad it's hidden on an IBOC HD-3 channel that no one probably even knows exists.

 

[kyscott]

Sure they do. If anyone is listening to a HD-2 or HD-3 channel, then they are not listening to the station's primary channel. That's the one that makes the money based on how many ears they can deliver. Fewer ears can potentially equal less money.

OK then. Who's listening?

 

[SUPERCASTER]

Sure they do. If anyone is listening to a HD-2 or HD-3 channel, then they are not listening to the station's primary channel. That's the one that makes the money based on how many ears they can deliver. Fewer ears can potentially equal less money.

OK then. Who's listening?

To HD Radio? Almost no one.

To analog radio? A declining number of loyal listeners who don't care about HD radio but haven't yet completely "buzzed off" to other, greener pastures.

 

[Chuck]

OK then. Who's listening?

Probably very few people are listening. Even so, keep in mind that anyone who is listening to a station's HD-2 channel is not listening to the station's primary channel.

It will be a long time (if ever) before it is common for secondary or tertiary HD channels to be anything but an additional expense. Technology aside, that’s the part that makes very little sense about all this...