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If you ran NBC...

  • Thread starter nickelodeonfan97
  • Start date

Do something new and different...by bringing back a past-its-expiration procedural. Do things differently by following the model from a generation ago, or more.
 
I guess Brandon Tartikoff left no protege, as he was
Fred Silverman's, who would give shows a chance to
grow and prosper (think "Cheers," "Family Ties", and
"St. Elsewhere"). In the Grant Tinker-Tartikoff era,
producers were encouraged to bring their best ideas
to NBC and, for several years, NBC had the best--not
just the most popular--shows. Now it seems Les Moonves
has been getting the lion's share of the best shows for over
10 years. Somewhere out there there must be a new Tartikoff,
and if only NBC could find him or her.
 
Let Jerry, George, Kramer and Elaine make parole and then pick-up
where they all left off...
 
My oversimplified changes:

**Put Charlie Collier in charge of NBC Entertainment. He's clearly got a better eye for creative TV with the success of AMC the last few years.

**Reduce 'effective primetime' to two hours instead of three. The new hour-long NBC Nightly News at either 8pmET, or 10pm as the lead-in for the local affilliates.

**No more 22-episode, 8-9 month seasons for a show. I think Fox and ABC got it right with 24 and Lost having guaranteed January premieres after football. Premiere and promote MORE new shows overall. Less filler and more anticipation for viewers.

**Talk the NFL into a Friday night replay of the Thursday NFL Network game. Potential win-win for both, I think--NFL-N infomercial for 2-3 hours, and NBC still gets viewers for a matchup most of the country likely hasn't seen.
 
Nate Wesley said:
My oversimplified changes:

**Reduce 'effective primetime' to two hours instead of three. The new hour-long NBC Nightly News at either 8pmET, or 10pm as the lead-in for the local affilliates.

...

Network news bulletins are stale for half the country. Perhaps WHDH was on to something with its strong push for local 10pm news?

I would keep the late night shows starting at the same time to allow affiliates an 11pm ET/10pm CT news window still (some Foxes have both 10pm and 11pm/9pm and 10pm newscasts, and a few are from old Big 3 eras. For instance, KSAZ here. Others are adding them, like KOKH and KOKI.)
 
I would dump all reality dumbf@$K shows and spend some money on good programming.Like mentioned before.They need Brandon Tartikoff of the 2000's to turn NBC to a powerhouse like he did in the 1980's.
 
Know that you mention it, keep prime time the same duration but move it up an hour. Make prime time 7-10pm for the entire country with feeds for each time zone. Local stations get an hour to fill at 10pm. The Tonight Show starts earlier (with a higher rate). And regular people get more sleep.
 
MattParker said:
Know that you mention it, keep prime time the same duration but move it up an hour. Make prime time 7-10pm for the entire country with feeds for each time zone. Local stations get an hour to fill at 10pm. The Tonight Show starts earlier (with a higher rate). And regular people get more sleep.

Except that there's this great invention called the Digital Video Recorder,which you can acquire whether you're on cable, satellite, or get your signals OTA.

As DVRs become more and more ubiquitous, the actual scheduling of shows will become more and more irrelevant. I go to bed around 10:00, then get my "late" news via my computer the next morning, and watch any 10:00 prime time show I like, as well as Conan in the early evening the next day...or whenever I feel like it.

Not only can I watch shows when I want, I can still skip the commercials even when I watch a show at its regularly scheduled time (by starting a few minutes late). And I'm actually watching less TV, because I only watch what I really like, and because a 1 hour show only takes about 48 minutes of my time...maybe less.

So I think the question for all regular and cable networks in the future will be - how does the commercial TV model continue to prosper, or even survive - when a majority of Americans are able to fast-forward through commercial breaks?
 
Does anyone think it's ironic that the 4th place network has the 1st place news programs (particularly in mornings)? How is it that NBC's prime time woes have not drug down Nightly News or Today?

At the same time, why hasn't CBS's prime time improvements the past few seasons helped Evening News or The Early Show?

Not looking to get into the network news political ideology debate or bash the air talents. It's more of a programming question.

In radio, the saying was "as morning goes, so goes the rest of the day." Obviously, that's not the case for network television, even though the stronger dayparts of both networks promote the weaker dayparts to try and recycle viewers.

Considering Today was strong in the 70s, while NBC languished in prime time, while none of CBS's attempts at mornings have had any real success for decades seems to indicate it's not DVRs, not cable, not remote controls.

Any thoughts?
 
Sing Off is doing extremely well for them. I wouldn't be surprised to see more of it and more similar shows come.

Heck, it does better than most of their scripted programming, so maybe (I won't even say it)....
 
Throw a pilot for any sort of game show on there.
Just make sure it is hosted by Howie Mandel.
He is the Luckiest Man on Earth, apparently
 
Lkeller said:
MattParker said:
Know that you mention it, keep prime time the same duration but move it up an hour. Make prime time 7-10pm for the entire country with feeds for each time zone. Local stations get an hour to fill at 10pm. The Tonight Show starts earlier (with a higher rate). And regular people get more sleep.

Except that there's this great invention called the Digital Video Recorder,which you can acquire whether you're on cable, satellite, or get your signals OTA.

As DVRs become more and more ubiquitous, the actual scheduling of shows will become more and more irrelevant. I go to bed around 10:00, then get my "late" news via my computer the next morning, and watch any 10:00 prime time show I like, as well as Conan in the early evening the next day...or whenever I feel like it.

Not only can I watch shows when I want, I can still skip the commercials even when I watch a show at its regularly scheduled time (by starting a few minutes late). And I'm actually watching less TV, because I only watch what I really like, and because a 1 hour show only takes about 48 minutes of my time...maybe less.

So I think the question for all regular and cable networks in the future will be - how does the commercial TV model continue to prosper, or even survive - when a majority of Americans are able to fast-forward through commercial breaks?

Gee, a DVR? Is that like a Tivo? I am celebrating my 11th anniversary as a Tivo user (and my third box).

But the fact is, most people still watch TV live - even most people who own (or rent) DVRs. The typical user only records shows they know they can't watch live (because they are at work or traveling).

Many network affiliates in the Pacific Time Zone have been pushing for a 7-10 schedule for years. And a lot of viewers would just as soon go to bed sooner. Could these people record 10pm shows and get some shut-eye? Yes. Do they? Often, no. Until then, a network starting (or finishing) an hour earlier would have an advantage (at least until the other networks follow suit).

LKeller, congratulations on being an early adopter. But you are not yet in the majority.
 
MattParker said:
Lkeller said:
MattParker said:
Know that you mention it, keep prime time the same duration but move it up an hour. Make prime time 7-10pm for the entire country with feeds for each time zone. Local stations get an hour to fill at 10pm. The Tonight Show starts earlier (with a higher rate). And regular people get more sleep.

Except that there's this great invention called the Digital Video Recorder,which you can acquire whether you're on cable, satellite, or get your signals OTA.

As DVRs become more and more ubiquitous, the actual scheduling of shows will become more and more irrelevant. I go to bed around 10:00, then get my "late" news via my computer the next morning, and watch any 10:00 prime time show I like, as well as Conan in the early evening the next day...or whenever I feel like it.

Not only can I watch shows when I want, I can still skip the commercials even when I watch a show at its regularly scheduled time (by starting a few minutes late). And I'm actually watching less TV, because I only watch what I really like, and because a 1 hour show only takes about 48 minutes of my time...maybe less.

So I think the question for all regular and cable networks in the future will be - how does the commercial TV model continue to prosper, or even survive - when a majority of Americans are able to fast-forward through commercial breaks?

Gee, a DVR? Is that like a Tivo? I am celebrating my 11th anniversary as a Tivo user (and my third box).

But the fact is, most people still watch TV live - even most people who own (or rent) DVRs. The typical user only records shows they know they can't watch live (because they are at work or traveling).

Many network affiliates in the Pacific Time Zone have been pushing for a 7-10 schedule for years. And a lot of viewers would just as soon go to bed sooner. Could these people record 10pm shows and get some shut-eye? Yes. Do they? Often, no. Until then, a network starting (or finishing) an hour earlier would have an advantage (at least until the other networks follow suit).

LKeller, congratulations on being an early adopter. But you are not yet in the majority.

Actually, I'm hardly an early adopter, though it sounds like you are if you've been a TiVO user for 11 years. I sprung for the DVR in late 2008 when I bought an HDTV and needed to upgrade to digital cable service. I was already having to pay a higher price for HD - which ticked me off given that HDTV has become the standard, and it amounted to a de facto rate increase. Regardless, by that time, the few extra $ for the DVR seemed like a no-brainer.

I realize I'm not yet in the majority, and that most people still watch TV live. If you reread my post, you'll note that it specifies: "in the future"...and that future is coming faster than you think given that most Americans now watch TV though either cable or satellite - and both provide DVRs for only a few extra bucks per month.

As far as early prime-time (7-10 PM) goes - all 3 networks would have to agree to it, or it wouldn't work. In the 90s, 2 of the 3 affiliates in the SF Bay Area (NBC and CBS) switched to early prime-time. The experiment lasted a couple of years, but was a flop. The only winner was the ABC O&O, which kept the established 8-11PM schedule. All of a sudden, they had the only network prime-time shows in the 10:00 hour, and the only local news at 11:00. They also picked up Jeopardy and Wheel of Fortune from KRON (NBC) because King World wanted to keep their shows in the 7:00 PM hour.

As I remember, ratings for the network shows shifted to the 7:00 hour also suffered. And by the way - the rationale both affiliates gave for early prime was that people in the Bay Area were early risers, so the switch would increase viewership.
 
They probably need to go back to the late Brandon Tartikoff's 1980s and 1990s playbook, which consisted of;

1)Bring in bright young writers and performers to create cutting-edge sitcoms to complement the ones like 30 Rock, Community, etc. that they already have, and stuff the 8 PM and 9PM (ET/PT) hours with them. There are young creative teams like Charles, Burrows & Charles or Seinfeld & David were back in the day waiting for their chance--they're out there, you just have to give them a shot...
2)Tough investigative news coverage of the kind they used to get from reporters like Brian Ross and Arthur Kent--there are plenty of hungry reporters out there, give them the opportunity and tell them you've got their back in case big shots complain
3)Hard-hitting 10 PM dramas; that's where ER and the Law & Order franchise came from

Tartikoff may be gone but his playbook would serve just as well now as it did 20 or 25 years ago.
 
carolinaradio said:
Sing Off is doing extremely well for them. I wouldn't be surprised to see more of it and more similar shows come.

Heck, it does better than most of their scripted programming, so maybe (I won't even say it)....

Did I just read a cut and paste from last year? :D ;)

It would seem, a year ago we could have said the same thing!

I do also agree with the idea of another game show with Howie Mandel hosting.
I think that would be smart.
 
Only two things come to mind...offer a 7:30e/6:30c feed of NBC Nightly News, for people still stuck in traffic at 6:30 or having dinner... and turn one of nights [maybe Saturday] into NBC Classic, where you just dig into the old shows from the 50s through the 80s.
 
I'm not sure an NBC Classic night would work, since most
of the shows have long since been parceled out to syndication,
and much of the network's early, live programming (like Milton
Berle and "Your Show Of Shows") has been destroyed.

While I personally like the idea of a 7:30/6:30 feed of the news
(remember that in the early days Douglas Edwards was on at 7:30,
and John Cameron Swayze at 7:45), I don't think the affiliates would
be willing to give up the time. It was enough of a hassle, IIRC, to get
them to agree to the expansion of the network news from 15 minutes
to 30; for years they repeatedly turned down network proposals to
expand the news to an hour (and that idea finally went by the wayside),
so I don't see why they would buy into a later feed of the news.
 
Here's something I've always wondered...

How would NBC do if the USA original series aired there? While NBC slipped to 4th, their cable sister USA Network, one of the biggest general entertainment channels on cable, has thrived with shows like Royal Pains, Burn Notice, Psych, In Plain Sight, etc. What if the Peacock had those shows? Would that have helped them? Would those shows have been successful (maybe even more?) on NBC? Something about the USA originals is just so much better than the NBC originals, IMO. Most of my favorite current shows air on USA. I like their "characters" theme.....would be interesting to see how those would have done on NBC.
 
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