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IHeart media IHRT stock is tanking. What are going to do in Seattle because of it?

bobdavcav said:
I don't think Radio Disney's failure had anything to do with its network model. If I were to guess, children's radio in general isn't a profitable business model.
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Especially when the kids and parents didn't listen. That's a problem in itself, don't you think?
bobdavcav said:
I don't see why that model couldn't be adopted with a tried and true radio format though.
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Because as BigA already explained to you; sales are local and vary in scope depending on the market and demographic spread.
That's why the music may be similar between Cincinnati and Seattle, but there are differences in presentation and talent. Not to mention talking about announcing local events, traffic, and weather, relating to the local audience.
 
bobdavcav said:
I don't see why that model couldn't be adopted with a tried and true radio format though.
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Right now, what's mainly working for iHeart is to have a series of national shows, whether it's Bobby Bones, or Steve Harvey, or Woody or the various talk shows. They combine those shows with some amount of localism to attract local advertising, and do the local marketing required to attract audiences. The all-national services that exist, whether it's from Westwood One or Local Radio Networks, tend to exist mainly in the background because they don't have local people marketing what they do to the public.
 
TheBigA said:
Then why is KJR with local hosts a 2 share station?
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I bet they are considerably stronger than that in Men 25 to 54.

iHM has the right format on 93.3; scrapping local programming to air heavy dosages of syndie sports talk programming would be a disaster. Local ad dollars would flee and so would most listeners.

I suspect iHM is happy with performance of the Sports format so far at 93.3 and probably feels runway for upside still exists, too.
 
Kelly A said:
Especially when the kids and parents didn't listen. That's a problem in itself, don't you think?

Because as BigA already explained to you; sales are local and vary in scope depending on the market and demographic spread.
That's why the music may be similar between Cincinnati and Seattle, but there are differences in presentation and talent. Not to mention talking about announcing local events, traffic, and weather, relating to the local audience.
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In iHeart's larger markets, you are right. The DJs do a good job sounding local, whether they are or not. In a lot of the smaller market radio I've heard out of iHeart though, this is not the case. More often than not, I'll hear a locally inserted station name, an audible space, then the same break that you'd hear on many other stations. How is that any better of a product than a fully nationalized version of the product with no local branding? I would think that version of radio, combined with a similar marketing approach to how local TV is done, could work. I still don't understand why you think Radio Disney's failure had anything to do with its network model. There have been other local attempts at radio for children over the years, and all of those are gone as well save for two non-commercial outlets.
 
MarkW said:
I bet they are considerably stronger than that in Men 25 to 54.

iHM has the right format on 93.3; scrapping local programming to air heavy dosages of syndie sports talk programming would be a disaster. Local ad dollars would flee and so would most listeners.

I suspect iHM is happy with performance of the Sports format so far at 93.3 and probably feels runway for upside still exists, too.
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Without the local component, you’d probably see similar results to what used to be on 1090 (or now airs on 950).
 
MarkW said:
I suspect iHM is happy with performance of the Sports format so far at 93.3 and probably feels runway for upside still exists, too.
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My view is they're playing long ball. They don't need play by play. They can run FSN in fringe time. It works well strategically.

The only reason I brought it up is that live & local doesn't always equate to big ratings.
 
bobdavcav said:
In iHeart's larger markets, you are right. The DJs do a good job sounding local, whether they are or not. In a lot of the smaller market radio I've heard out of iHeart though, this is not the case.
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That's why they have the iHeart app. If local isn't your taste, you can hear a station in Michigan.

bobdavcav said:
How is that any better of a product than a fully nationalized version of the product with no local branding?
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They make hundreds of millions of dollars in the major markets. They're not going to risk that for better product in Minot.
 
bobdavcav said:
It seems this is always the argument I get when I bring this up. So, why hasn't iHeart fully embraced nationalism? K-Love does it right, so did Radio Disney.
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Neither Disney nor EMF are (were) based on ad sales. For commercial stations, iHeart would need coverage equivalent to TV's webs like CBS, NBC and ABC: nearly all markets and 100% duplicated prime time broadcasts. Otherwise, advertisers don't get full national coverage and reach.

iHeart does not have the equivalent of the TV networks' national coverage and they have even less full US coverage for individual formats..

To offer a real "national" CHR or Country or AC or Rock or Urban format, they'd have to have about 225 to 250 stations in the same format and 100% coverage of at least the top 150 markets. Multiply that by the major formats, and they would need at least 5 full FMs in every market.

If you look at nations with "national stations" that are commercial, they have big transmitters in the largest markets, more local ones in medium and small markets, and small facilities like our translators in rural areas, and shadow or isolated areas. My wild guess is that total national FM coverage would require about 500 transmitters, each appropriate as part of a plan to cover everything big and small. And that is without a few areas of Montana, Alaska and the like.
 
DavidEduardo said:
iHeart does not have the equivalent of the TV networks' national coverage and they have even less full US coverage for individual formats..
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If you base it strictly on station ownership. However if you include syndication from Premiere Networks and other syndication deals (Fox Sports, Total Traffic, etc), they can clear commercials and programming in markets where they don't own stations.
 
I'm a little surprised they couldn't get rid of the Minot stations years ago when they were selling everything. I think they'd still like to unload them, but it doesn't seem anyone else wants them. I'm actually a little surprised Mr. Ingstad didn't go for them years ago. To me, he would have been the logical buyer.
 
95.7 96.5 and 102.5 are all successful but 93.3 can't seem to compete with 710. 106.1 is usually in the 2-3 share competing with KQMV which has around a 4 share in the market on average. Less people are listening to the radio and that iHeartRadio app anyways which could be a part of it.
 
JackindaBox said:
95.7 96.5 and 102.5 are all successful but 93.3 can't seem to compete with 710. 106.1 is usually in the 2-3 share competing with KQMV which has around a 4 share in the market on average. Less people are listening to the radio and that iHeartRadio app anyways which could be a part of it.
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Good Lord
 
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