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Indianapolis Spring Book released

Interesting how the bottom 5-6 stations in the market just fell-off the radar screen.
Is this the lowest EVER 12+ share for WFMS?

With the great lead-in numbers that Bob and Tom give for the rest of the day at Q - shouldn't their 12+ shares be higher? They must be getting destroyed after 10AM....

With KLU's shares up for grabs in about 30 days...will Emmis give up on Hank and go oldies on 97.1FM?

That's all the soap opera I've got for one post.
 
WFMS 12+ number is probably the lowest it's been since The Bear [original @ 104.5] began seriously canabalizing it's listenership back in the '90's.
In the money demo [25-54 all week long] Q beat FMS for the first time in like, ever. Cannot tell you when the last time was [if ever] that I've seen WFMS share below 7 in demo, but it is, in at least one daypart. :eek:
I don't think HANK is moving - best book in a while and a top ten station 12+. The fact that both KKG and CBK are consistently pushing onto the metro book also contribute to FMS erosion.

The Fan seems to be edging away from NDE on the AM sports side.
 
I'd look for Hank to fine tune it's sound to shave a few more points off WFMS.
Then, WIBC slides into the number one slot.

Some AMs will be forced to look at Oldies, Classic Country, or pull the plug.
 
Timewarp said:
I'd look for Hank to fine tune it's sound to shave a few more points off WFMS.
Click to expand...
I've wondered why Hank didn't do what 104.5 The Bear did in the mid 90's. Bear was designed to not hurt WFMS & it grabbed a 5-6 share, HANK is designed to hurt WFMS & it gets a 3.5-4 share. Too bad the people who program HANK were not in the market when Bear was kickin' butt & takin' names. Or was that Breaking Hearts & Taking Names...no, that was an Exclusive Bear Track on New Hit Country, 104.5 The Bear.
 
WIBC-FM isn't going anywhere but down. News-talkers have been on a general downward trend across the country in the last two books. Look at 77 WABC (NYC) or WAMU-FM (Washington) for further examples.

If anyone goes after the WKLU shares, I'd expect it to be the Track.
 
BobOnTheJob said:
Timewarp said:
I'd look for Hank to fine tune it's sound to shave a few more points off WFMS.
Click to expand...
I've wondered why Hank didn't do what 104.5 The Bear did in the mid 90's. Bear was designed to not hurt WFMS & it grabbed a 5-6 share, HANK is designed to hurt WFMS & it gets a 3.5-4 share. Too bad the people who program HANK were not in the market when Bear was kickin' butt & takin' names. Or was that Breaking Hearts & Taking Names...no, that was an Exclusive Bear Track on New Hit Country, 104.5 The Bear.
Click to expand...

Country radio in the mid 90s had a not so secret weapon called Garth Brooks. That one artist helped pushed young country outlets to high highs. He pulled chr and other non-country listeners over to that format. In 2009 country doesn't have a mega star of that brightness.
 
50 thousand Watt Radio Indiana beat by Regional Mexican and WTLC AM.

Based on my guess of the power bill being somewhere North of 5 grand a month how soon before the acreage for those towers is a subdivision?
 
PTBoardOp94 said:
If anyone goes after the WKLU shares, I'd expect it to be the Track.
Click to expand...
after some years of trying with this "Jack"-like format and losing, it would be a "No-Brainer" for Track to go after klu's listeners, IF they play it right, with their signal & stick with it, they could be a top 5 station or better.
 
cspotrun said:
after some years of trying with this "Jack"-like format and losing, it would be a "No-Brainer" for Track to go after klu's listeners, IF they play it right, with their signal & stick with it, they could be a top 5 station or better.
Click to expand...

No way they go any higher than 7th or 8th. As has been proven in recent history, Q listeners will stray, but always go back home. Strick classic oldies can do MUCH better than KLU did with proper management, but Top 5 is not possible.
 
ChiefEngineer said:
50 thousand Watt Radio Indiana beat by Regional Mexican and WTLC AM.

Based on my guess of the power bill being somewhere North of 5 grand a month how soon before the acreage for those towers is a subdivision?
Click to expand...

Will the ethnic leaning formats lose those numbers when PPM begins a more accurate measurement of audience?
 
ChiefEngineer said:
50 thousand Watt Radio Indiana beat by Regional Mexican and WTLC AM.

Based on my guess of the power bill being somewhere North of 5 grand a month how soon before the acreage for those towers is a subdivision?
Click to expand...
Actually this might be a great idea for WTHR! Network TV viewership is down, and their over the air viewers are now just a small (and not so upscale) part of their audience. They must have a HUGE electric bill for that tv transmitter and that northside land has to be worth a lot.
 
Any idea why some of the smaller stations that usually rate between 0.4 - 0.8 were left off every public posting of the 12+ Indy spring numbers? I find it hard to believe that BRI, CBK, KKG, and FDM all fell below the 0.4 mark in one book. That would mean that no stations rated between 0.4-0.7 in the whole market. They are all smaller ownership, who may not subscribe. Is Arbitron no longer posting ratings for non-subscribers?
 
Sorry Hoosier45guy, that's not correct.
Continential, Raven, Disney, Davidson all are non-subscribers, and are reported. CBK in Martinsville, KKG in Columbus, KI in Kokomo are unlikely Indianapolis ARB subscribers as well yet are all noted in current Indianapolis Metro ARB reports. [and Kokomo is the only rated market of the three, as far as I know, so only KI would be subscribing to it's local market ARB].
 
Yes, they indeed are in the report subscribers receive. They're just not in any rankers published for the general public.

Go and click on RATINGS at the top of this page. Find Market #40 Indianapolis and click again. You'll see these stations 12+ numbers for previous ratings periods but nothing further starting with Spring 2009.
 
You'll note the little "bubble" by the market - it says the information is now "client exclusive;" so you are partially correct. This is not a universal Arbitron policy, however - rather a market-by-market application based on subscribers petitioning to have it this way; Likely they found that non-subscribers in the market having access to even this 12+ information detrimental to their already-woeful sales efforts, and demanded the research be blacked out from public consumption.
 
cspotrun said:
PTBoardOp94 said:
If anyone goes after the WKLU shares, I'd expect it to be the Track.
Click to expand...
after some years of trying with this "Jack"-like format and losing, it would be a "No-Brainer" for Track to go after klu's listeners, IF they play it right, with their signal & stick with it, they could be a top 5 station or better.
Click to expand...
I disagree, Entercom should stick with The Track for another year until the PPM arrives in Indy. I bet they will surprise some people and easily gain several shares. News/talk on the other hand has shown double-digit losses across the PPM markets, more bad news for Emmis.
 
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