Indy Arbs...Your Thoughts...

[Steppenwolf]

Hey, Step. You're showing your ignorance when comes to radio.

Guess I should rely on pseudo-research & pseudo-consultants like today's creativity-free radio stations do, right? Tell me RDO, according to your psycho-research, why do fewer people listen to terrestrial radio as time goes by? Indy listeners perceive WFMS as having played country music for years and years. A "median" year of 2000 is meaningless. Emmis deserves a refund from the pseudo-consultant who told them that.

 

[RDO]

It really is showing now.

You don't need a consultant to tell you that info. Listen to the station for one hour, write down the songs and the years that they came out. Do the simple math and then you get the median year of the songs. It's done all the time.

 

[N_D_Radioguy]

Indy listeners perceive WFMS as having played country music for years and years. A "median" year of 2000 is meaningless.

WFMS has been playing Country for years and years...since the mid-70s, in fact.

2000 is the median year of the library currently played...that means smack in the middle of the range of years covered by the music.

It has nothing to do with when the format signed on...as you've been told about eight times now.

Sweet Lord, this stuff is only hard to understand if you're in the resource class!

 

[BobOnTheJob]

The value in having this info is to focus your programming toward certain demographics. A Country station with a median year of 1990 would almost certainly be called Classic Country. One with a median year of 2003 might be called New Hit Country. I still miss 104.5 The Bear...that's the station that lured me into the Country fold.

 

[Steppenwolf]

The value in having this info is to focus your programming toward certain demographics. A Country station with a median year of 1990 would almost certainly be called Classic Country. One with a median year of 2003 might be called New Hit Country. I still miss 104.5 The Bear...that's the station that lured me into the Country fold.

I think Susquehanna had The Bear on 93.9. I think. That was the frequency they experimented with every 3 years. Modern country. Then the 80s format. Then contemporary Christian. CCM was bringing them good numbers. I'm surprised that Cumulus dropped the format for one that's bringing them nothing.

 

[Hoosierky]

When Susqi bought 104.5, they started with "The Bear", playing hot country. The only problem, they were "too" successful. They moved the country to 93.9, and flipped 104.5 to Gold.

 

[Steppenwolf]

When Susqi bought 104.5, they started with "The Bear", playing hot country. The only problem, they were "too" successful. They moved the country to 93.9, and flipped 104.5 to Gold.

You're right. I remember having lunch in some outlying small-town cafes where they had The Bear blasting away on 104.5 and they really liked it. After Susq switched it to 93.9 and these same places could no longer pick it up they were really upset because they didn't like the old fogey stuff that was played on WFMS.
RDO, you're right, I'm ignorant when it comes to country radio because I never ever listen to it. I find the music so "Ma-n-Pa" sounding that I can't stand it. Like my Dad said about rock music, "It all sounds the same to me."

 

[BobOnTheJob]

When Susqi bought 104.5, they started with "The Bear", playing hot country. The only problem, they were "too" successful. They moved the country to 93.9, and flipped 104.5 to Gold.

BINGO. The Bear was too successful. 6 shares & climbing. You'd think that Hank would look at history & follow in the Bear's 50KW footsteps. Then they'd have a 6 share or more & WFMS would be playin' country but singin' the blues...

 

[IKE_IKE_Baby]

I listen to WKLU and WFBQ. Interesting if you look at the two over the past 6 months how they have both gone in different directions. Q95 is up almost a whole point and WKLU is down almost a whole point. Have WKLU listeners just gone back to Q95? It seems they play basically the same music so why such a big change?

In my judgement KLU has went too far female skewd classic rock.... the testosterone has started to go back to Q and some to JJK.... WKLU's numbers have continued to silp and if they dont start swinging a heavier bat they will lose out on more market share. That ship hasnt been driven effectivly for almost 18 months now...... well effectivly anyway.

 

[Ur-A-Dawg]

Classic rock and classic hits. Grandpa's music and Grandma's. These formats are today like
playing big bands in the 1980's. Big band stations dropped out ten years ago. Oldies are fading
now.
Classic rock will go bye bye in the next ten years as that age group stops spending money
and saving for the nursing home and the grand kids college. Good ratings are not as important as
the spending power of the listener,

 

[radioho]

Classic rock and classic hits. Grandpa's music and Grandma's. These formats are today like
playing big bands in the 1980's. Big band stations dropped out ten years ago. Oldies are fading
now.
Classic rock will go bye bye in the next ten years as that age group stops spending money
and saving for the nursing home and the grand kids college. Good ratings are not as important as
the spending power of the listener,

I disagree. I know a lot of 20-year-olds that listen to nothing but classic rock. LOTS in that age group with the same opinion. Rage Against The Machine and Eminem is NOT the only thing the 20-year olds listen to.

I'm not a big fan of the stale rock - but the Aerosmith, Bon Jovi, Skynyrd type of classic rock will ALWAYS be around. AND when today's 40-50 year old are 70-80, what do you think they'll be listening to? Big Band?