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INDY BOOK

So KLU is up... but are they up enough to increase sales? Even a nice big jump may not put them where they need to be to generate revenue. Any details out there on 25-54 numbers? What about Pigeon? Have the ratings started to come around on him yet? You have to give a break to him on the first book, but by now we should start to see whether or not he can make a difference there.
 
reformed said:
So KLU is up... but are they up enough to increase sales? Even a nice big jump may not put them where they need to be to generate revenue. Any details out there on 25-54 numbers? What about Pigeon? Have the ratings started to come around on him yet? You have to give a break to him on the first book, but by now we should start to see whether or not he can make a difference there.

being up is always better than being down, if they're selling numbers, it has to help if anything can in this economy.
 
cspotrun said:
reformed said:
So KLU is up... but are they up enough to increase sales? Even a nice big jump may not put them where they need to be to generate revenue. Any details out there on 25-54 numbers? What about Pigeon? Have the ratings started to come around on him yet? You have to give a break to him on the first book, but by now we should start to see whether or not he can make a difference there.

being up is always better than being down, if they're selling numbers, it has to help if anything can in this economy.

Too little too late. It's a lost cause in its current condition and agencies know it. It's only going to be local mom and pops, and they won't generate enough revenue to keep it going - too much invested to go back to small fry.

The only thing left to do is offload it to someone with a fresh approach - hopefully an independent with an understanding of the market, who can adapt quickly to change in order to find the right niche, and can give some opportunities to some of the truly talented broadcasters in Indy that could bring something creative and interesting to the airwaves. Hopefully not just another clone of chessy morning shows, etc.

Wouldn't THAT be a breath of fresh air!
 
Who and where are these "truly talented broadcasters" and when was the last time they brought something "creative and interesting" to the airwaves? Creative and interesting is nice, but if it doesn't make money it won't be around long.
 
bigtime said:
Who and where are these "truly talented broadcasters" and when was the last time they brought something "creative and interesting" to the airwaves?

Never said the 'truly talented broadcasters' are the retreads or has-beens from bygone eras.

bigtime said:
Creative and interesting is nice, but if it doesn't make money it won't be around long.

Boring, stale, cookie-cutters don't make money either, and don't last - which is where klu is right now. I'm not advocating some small niche format - but good programming will attract listeners and advertising.

Because it hasn't been done you think it CAN'T be done?
 
Boring, stale, cookie-cutters don't make money either, and don't last - which is where klu is right now. I'm not advocating some small niche format - but good programming will attract listeners and advertising.

Because it hasn't been done you think it CAN'T be done?
[/quote]

i guess we're ALL waiting for YOU to reveal what this "Good Programming" is- so, please tell us what it is in detail so all of us can get to work building the hottest thing since Top-40.......... T H E "Radio-HO" format.
 
cspotrun said:
Boring, stale, cookie-cutters don't make money either, and don't last - which is where klu is right now. I'm not advocating some small niche format - but good programming will attract listeners and advertising.

Because it hasn't been done you think it CAN'T be done?

i guess we're ALL waiting for YOU to reveal what this "Good Programming" is- so, please tell us what it is in detail so all of us can get to work building the hottest thing since Top-40.......... T H E "Radio-HO" format.

First, this isn't the place to teach board ops how to run a radio station. I have no interest in tutoring you on how radio works.

Second, good programming starts with an experienced, seasoned General Manager, as well as a Program Director with a feel for the music you're trying to present. Using a cookie-cutter approach of copying what everyone else does has been a proven failure at 'our local oldies station'. You can't beat Q95 by trying to BE Q95. Isn't that common sense? Paying the same companies to do music tests and imaging that corporates use is NOT something an individual owner (who claims to be a radio guy) should be doing. It obviously didn't work. It takes knowledge of radio's past, the ability to change on the fly, and the ability to build a station PERSONALITY that will attract listeners.

The problem is everyone looks to what everyone else is doing - because like you, they want someone else to tell them how to do it.

Fortunately, as more and more corporations sell off their properties due to the lack of ability to earn a profit (as we're seeing with CC) there WILL be a new age of individual owners with the knowledge, ability and common sense needed to work the traditional formats into creative, competitive, and profitable stations.

And they won't be wasting their time explaining to YOU how they did it. They'll just DO IT!
 
First, this isn't the place to teach board ops how to run a radio station. I have no interest in tutoring you on how radio works.

/quote]

No tutoring needed. i've been in radio 39 years as a PD/air personality from New York to Texas and throughout the midwest... i don't know it all but it seems that you DO know at least something, that i agree with when it comes to "Personality Radio". and some of us "Experienced" vets (who know what it is and sounds like) could teach those who wouldn't know it from listening to radio today.
 
Some of us remember when Fairbanks Broadcasting gave Chris Conner and
Jim Hansen the keys to a 50,000 watt FM called WNAP. They had incredible
freedom. They did not have much experience. Maybe, that's why they were
so good.

Today no one dares to be different. Today no one is creative. Maybe this
is why radio listening is on the decline.
 
cspotrun said:
First, this isn't the place to teach board ops how to run a radio station. I have no interest in tutoring you on how radio works.

/quote]

No tutoring needed. i've been in radio 39 years as a PD/air personality from New York to Texas and throughout the midwest... i don't know it all but it seems that you DO know at least something, that i agree with when it comes to "Personality Radio". and some of us "Experienced" vets (who know what it is and sounds like) could teach those who wouldn't know it from listening to radio today.

So with all these years of 'experience' - and no insulting intended - are you suggesting that radio in it's current state locally cannot be improved by innovative people? And are you suggesting status quo should be accepted and not questioned? And NO ONE would EVER have the answer to improving the entire package we're hearing? You've worked outside Indy, and you think what is here and what has been done with the 'independent' station is as good as it gets?

I'm not suggesting some small niche format - I'm suggesting doing what is being done better. Or do we just accept what's there and say 'if you don't agree you are jealous or an arrogant trouble-maker?'

Don't we at least see SOME common ground here cspotrun?
 
radioho said:
cspotrun said:
First, this isn't the place to teach board ops how to run a radio station. I have no interest in tutoring you on how radio works.

/quote]

No tutoring needed. i've been in radio 39 years as a PD/air personality from New York to Texas and throughout the midwest... i don't know it all but it seems that you DO know at least something, that i agree with when it comes to "Personality Radio". and some of us "Experienced" vets (who know what it is and sounds like) could teach those who wouldn't know it from listening to radio today.

So with all these years of 'experience' - and no insulting intended - are you suggesting that radio in it's current state locally cannot be improved by innovative people? And are you suggesting status quo should be accepted and not questioned? And NO ONE would EVER have the answer to improving the entire package we're hearing? You've worked outside Indy, and you think what is here and what has been done with the 'independent' station is as good as it gets?

I'm not suggesting some small niche format - I'm suggesting doing what is being done better. Or do we just accept what's there and say 'if you don't agree you are jealous or an arrogant trouble-maker?'

Don't we at least see SOME common ground here cspotrun?

Yes! and part of the problem in Indianapolis is that this market keeps re-cycling the SAME radio people from one radio station to the next... just one EXAMPLE of many through the years.... Jeff Pigeon.. without NEW voices and ideas in radio, it becomes stale. so bring it on!
 
Re: INDY BOOK - so many irrelevant stations.

From someone who was in the game over 20 years in Indy, I am truly shocked at how many companies seem "OK" with such mediocre ratings performance...Entercom cannot break the top 11....Cumulus' WRWM was still born and there is STILL noone home....Emmis cannot seem to program more than one staton at a time - and, Clear Channel has experienced the slow decline of a truly great station; never thought I would see Q95 ranked #5 in 12+. (Who is winning their shares - JJK? KLU?)

And the winner is - Radio One with 3 stations in the top 10. Each with a UNIQUE relevance

Isn't it all about RELEVANCE? - the majority of the stations have lost what it means to be a truly relevant factor in their listners' media-lives.
 
Ah, but every time a book is released and Radio One does well, we are reminded on these boards that Radio One does so well because Arbitron is racist. :D
 
Re: INDY BOOK - so many irrelevant stations.

rtvmikey58 said:
Isn't it all about RELEVANCE?

No, it's about REVENUE.

Always has been, always will be.

If these stations are making money for their owners, they are likely to stay the same. Changing formats or even air talents is an investment that ownership may not think is worth it. Businesses, by nature, are risk-averse; they don't gamble when they don't absolutely have to.

And if you spent 20 years in the game in Indy, you surely aren't naive enough to think that 12+ matter for anything but a beauty contest.
 
Re: INDY BOOK - so many irrelevant stations.

rtvmikey58 said:
..Entercom cannot break the top 11....

What do you mean, you don't buy 11 deep?
 
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