C
cspotrun
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YES it does! and may i add, all that is easy to say when its NOT your money... in THIS day and age, owners want and need "Instant" results.PTBoardOp94 said:This is perhaps the best argument for staying in a format for a long time even if the initial ratings and/or cash flow does not support it. Just because a format may not take off in the first 9-12 months doesn't mean it is a failure.the radio graveyards are littered with people who THOUGHT they could do the SAME format better than the other 3 or 4 stations doing it, don't count on it and even IF you do, will anybody notice outside the radio community? and HOW LONG do you want to fight THAT fight? and how much do you want to lose doing it? example I-94...they MAY be better, than the competition..i don't know.. but appearantly the audience isn't willing to switch.
in the case of I-94, in a 3 way race doing the same format competing for the same demos the odds were stacked against them from the get go. having said all that, Cumulus should have known better. i don't know if they will bail out of it to move this Streaming site to the airwaves, but it might make TOO MUCH SENSE for an outfit like that to do it.