Station is trending down - August AQH and Cume are the lowest for I94 in some time, which seems to indicate the syndicated talent isn't moving the needle for them.
However, seems Cumulus is happy regardless of ratings because this programming saves them overhead [less payroll] on local expenses, and as someone said earlier, as long as the local management group is delivering top line revenue, they don't seem to care.
Does anyone know the answer to this question - does Cumulus have network sellers for programming like the syndicated morning show from Atlanta? I realize they had some network programming [and more with Citadel's purchase] that's sold at network level. However does everything that they program across multiple markets [like I94's morning show] carry network inventory? Just curious if there are morning show network sellers competing for business with local sellers, to clear in this morning show.