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INNER CITY BROADCASTING BOUGHT OUT

Mac Black said:
They're a diary market so they still believe in that 'quarter hour maintenence' nonsense.
Click to expand...

All "quarter hour maintenance" means is observing the fact that it takes 5 minutes worth of credit in any quarter hour to get credit for that 15-minute period. The only difference is that the PPM accepts any 5 minutes, while in the diary they must be consecutive minutes.

Whether summed or consecutive, the "nonsense" about quarter-hour maintenance is one of the fundamental facts of Arbitron ratings.
 
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