WRHI's intended audience is Rock Hill, not Charlotte, thusly, they moved their tower further north to improve their signal in RH. Of course, it would have made more sense to move the tower to the northWEST, to be closer to RH, but I assume WMIT (and maybe WJMZ) precluded that. Amazingly, though I live only about 5 miles from the new 107.1 tower, I still recieve 106.9 fairly well. From what I can tell, 107's signal in RH is still pretty poor. Concerning the decision to format country, I guess the owners have determined the number one desired format in RH is probably country. I bet WSOC and WKKT still beat 107's butt there---they both have a far superior signal in Rock Hill. I suppose there is something to be said for the idea that country music fans would be the first to want to listen to a "home town" station, as opposed to the "big city" stations but WRHI's satelite format, with recorded Jerry Peterson cut-ins, does little to foster that. I expect Rock Hill, with a population of 60,000 in a county of 200,000, is an attractive advertising market, and since WRHI has NO broadcast competition, except it's AM sister station (and of course ALL the Charlotte FMs and WBT) they may still do ok. BTW, WRHI 100% simulcasts on WVSZ 107.3 in Chesterfield---a station which has recently increased it's power from 3kw to 4.5kw.