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IQ 106.9 is Great

Local ads seem to be growing week to week. If you listen to WWIQ that's obvious. Local advertisers are stating to recognize that WWIQ is the future not WPHt.
Also while a majority of the programming is right-wing. Mornings appear to be a mix of views. Hard to place labels on what Gardner and Lionel are presenting.
No way Merlin should sell this property.
 
IQ's audience not a good investment for sponsors. The problem with IQ is that they cater to a very narrow audience. For many women the "gold of advertising", personalities like Hannity and Limbaugh are a complete turn-off. Women want to feel good and not dwell on everything bad about the democratic party. Personalities on WPHT talk about a variety of subject which change on a daily basis. If you listen to Hannity or Limbaugh any given day of the week, it's always what's wrong with Obama.

Agreed, that there are men that enjoy getting angry at Obama on a daily basis but not going to find it day-in, day-out with women.

Then you have the fact that the men listening to the daily tirades fit a specific profile. What is it? Well firstly they are not happy. Obviously because their man did not win the election. At this point, they are angry people most likely with high blood pressure. What kind of products/services are they likely to buy? Probably antacids, heart medicine, aspirin, & antidepressants. Are they likely to go on vacation? I don't think so. I'm thinking they are especially irritable right now and listen to Limbaugh/Hannity all day - Then spend the night watching Fox News and complaining about the US falling off the fiscal cliff, Romney not winning the election, and the general.

Then you have the likelihood that at some point one of these guys meaning Hannity or Limbaugh is going to say something that offends Americans.

If I owned a business that was going to advertise on a talk station, I would choose a positive, Christian station that has some talk and music as they have the most loyal audience (new research study) and the talk is uniting not divisive.

IQ 106.9 in my opinion would not be a good buy. WPHT is better and LIFT FM is best. :)
 
Well, your entire post is an opinion. I don't listen to talk radio but I have seen the demographics for those who do. The average income of a Rush/Hannity listener has an income that outpasses the average American by a huge amount and they do well in the 25 to 54 year old, rich segment. In short, these people buy a lot of stuff which in turn makes those shows incredibly attractive to advertisers. Notice how most went back to Rush after the controversy with him calling that lady a perjorative name? Wonder why?

Were you the same guy who claimed that Rush's callers were set up? If so, I would be interested to see the evidence.
 
Regarding demographics for talk radio, see this link: http://stateofthemedia.org/2012/audio-how-far-will-digital-go/audio-by-the-numbers/
Scroll about 3/4 of the way down and you will find this:
57% of N/T radio audience is 55+.
Only 39% is 25-54.
And for some agencies, interest doesn't stop at 54 ... it stops at 49 or 44. And, since it's a top 10 market, much of the ad money that's out there for Philly radio is agency money.

Also consider: Merlin's investors sold off the NYC FM because they weren't getting enough return on their investment quickly enough. I know, different format, failed attempt, etc. I'm just saying that the Merlin investors don't appear to be patient.
Now, also consider that stations in the top 10 markets pay well into six figures for the right to air Limbaugh. And, stations have many fewer commercials avails because many of them are kept by the network.

This is not a judgment on how many listeners IQ has or how good the station is. This is what I'm trying to say: No one should be overconfident about the longevity of this station based on one month's Arbitron rating, showing it beat WPHT in 6+ demos. It's got a tough road ahead ... tougher than any station that starts new with a pop or rock music format.

Also look at this: Cumulus is having trouble with N/T on FM in a couple of markets, and Clear Channel just dumped the FM simulcast of its Rush et al N/T station in San Diego.

There's a reason the news/talk boom on FM has been mostly around sports talk: It gets much better ratings demographics, and makes a lot more money. Conservative talk has been a much tougher sale on FM.
 
I agree that it is a tougher sale than on AM. No doubt that is true. However, if we were to assume things were dire for IQ, then the situation would be even worse for PHT.

Also, the graph says news/talk. Something tells me that the talk portion skews a bit younger than the news portion but I can't prove that either way. Been hearing about the imminent demise of Limbaugh since 1996. He is still here and gets paid more than anyone on air in the industry. That doesn't happen because he is a failure.

Some of what I see here seems to be politically motivated wishful thinking. I agree that the man is a bore. That is a personal opinion though. His success speak for itself.
 
crossmymind said:
Wow, reality must really cramp your style. I believe the station has overtaken its competition. And they haven't even marketed yet. Haters have a hard time with facts. Look at the numbers.
Click to expand...

what numbers do you refer? Overtaken WHAT competitors? Maybe I'll have to listen for another 5 minutes sometime. Last time i listened the morning "show" was discussing cheeseburgers, although it was a comprehensive conversation on.....cheeseburgers. Dic
 
I think he was referring to the main competition, WPHT. 2.9 versus 2.1. Since 2.9 is greater than 2.1, his point is valid. Just saying.
 
WPHT is their direct competitor. Point is valid. People are way to busy being negative just for the sport to deal in actual fact. Maybe you should listen for more than 5 minutes, before making judgements.
 
crossmymind said:
Point is totally valid. Top Ten. I stand by what I said.
Click to expand...
IQ has been nothing short of impressive, as far as ratings go. It's only taken a few books to reach the top 10 and becomes Merlin's first station to do so. We'll see if this keeps up once the election talk/post-election anger winds down.
 
chrocket87 said:
crossmymind said:
Point is totally valid. Top Ten. I stand by what I said.
Click to expand...
IQ has been nothing short of impressive, as far as ratings go. It's only taken a few books to reach the top 10 and becomes Merlin's first station to do so. We'll see if this keeps up once the election talk/post-election anger winds down.
Click to expand...

While I would certainly expect IQ's ratings to increase with the election, this is really impressive how much they went up for a station that basically NOBODY was listening to before Merlin installed the current format. Local ads will continue to increase, and all of the efforts to provide local news and traffic, even if not perfect, on FM nonetheless will definitely keep IQ successful.
 
The ratings are impressive especially since they are doing better than PHT which was the established brand for talk in Philly. It looks like 106.9 is here to stay. That makes some very unhappy but just ignore it if you don't like them. Myself, I have a huge problem with Mendte (I despise him) but it is very clear that the format works.
 
doowopvault said:
Never thought much of a station that is either all Conservative or all Liberal. Both sides should be represented. This would also help in drawing listeners from both sides to the station. WWDB had both sides represented. The stations that call themselves "Talk Stations", if you have an opposing opinion, you are given 10 seconds to make your comment, and when the host gives their response, you are cut off. I always thought the whole concept of a Talk Show was to have a debate, an exchange of ideas...not just the hosts opinions represented.It's as if they don't have much faith in their hosts positions, after all, you can't have the host losing a debate, that would kill ratings.
Click to expand...

Doesn't work. It's been tried. Liberal talk has been one of the greatest failures in the history of radio. I always use as an example: Buffalo. New York State blue collar town...unions etc..Progressive talk on a 50 K blowtorch..KB Radio. Ratings are HORRIBLE. Can't blame the delivery system. It comes back to what they have on the air.
 
Seltzer said:
doowopvault said:
Never thought much of a station that is either all Conservative or all Liberal. Both sides should be represented. This would also help in drawing listeners from both sides to the station. WWDB had both sides represented. The stations that call themselves "Talk Stations", if you have an opposing opinion, you are given 10 seconds to make your comment, and when the host gives their response, you are cut off. I always thought the whole concept of a Talk Show was to have a debate, an exchange of ideas...not just the hosts opinions represented.It's as if they don't have much faith in their hosts positions, after all, you can't have the host losing a debate, that would kill ratings.
Click to expand...

Doesn't work. It's been tried. Liberal talk has been one of the greatest failures in the history of radio. I always use as an example: Buffalo. New York State blue collar town...unions etc..Progressive talk on a 50 K blowtorch..KB Radio. Ratings are HORRIBLE. Can't blame the delivery system. It comes back to what they have on the air.
Click to expand...

The problem with progressive talk is that most people on the left don't like commercial-style talk radio at all, whether it be Limbaugh or Randi Rhodes. They just prefer the relatively-straight-down-the-middle NPR treatment--well, if they're center-left. It seems to me that the farther left hate NPR as much as the far right because NPR tries to be straight-down-the-middle. But the far left's idol is more Amy Goodman, whose program is a news-type program (in the same way Pat Robertson's "700 Club" is a news-type program) instead of the Rhodes/Bill Press/Stephanie Miller approach of call-in talk similar to Limbaugh/Hannity/Beck.
 
I believe a study should be conducted regarding people in general and listening habits regarding talk radio. Why is it that people that like mean spirited talk are much more likely people that view themselves as conservatives? I should mention that I am a conservative and would not ever give Limbaugh or Hannity an audience.

I believe if a large radio station group conducted such a study, they would be better able to figure out a talk format that would give them big numbers with those who do not identify themselves as conservative.

And why is it, that for the most part, only Grumpy Old Men listen to Limbaugh?
 
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