Jimmy128 said:
LAUROJRM said:
The Cove is great, wish it was on their 103.3
It's great the way it is on HD2, no DJs, no commercials. The music is far superior to WMJX and WPLM.
There's a reason there are no DJs and no commercials: there are no listeners. The HD Alliance allowed HD2 stations to sell commercials since 2007, yet HD2 stations are commercial free. There aren't any DJs on 103.3 The Cove because CBS would have to pay the WODS DJs a little more to voicetrack The Cove. Its a waste of money since the HD2 isn't bringing in any revenue. You would think that a major radio corporation like CBS would have the clout to force advertisers to buy packages that include advertising on the HD2s, but the advertisers won't because according to Arbitron there are zero listeners to WODS-HD2. Most HD2 listening is done via Internet streaming. Most of the people that listen to HD2 stations on an HD radio are posting on this board.
I would love it to be on the HD1, but that probably won't happen. This format would be profitable, but the demographics are older than the mainstream ACs. However, Easy 93.1 is 2nd in Miami, which is a great sign for Soft AC.
It's so rare to find a soft AC station these days. I've heard hundreds of stations across the country while DXing or traveling, and can count on my fingers how many soft ACs I've heard. I'd say it's rarer than dance stations.