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Is 93.7 Mike FM Flipping to Smooth Jazz?

I Hope So !!!!!!!!!!! Or Add another AWFUL Alternative Rock Station on the Boston Dial :mad: :mad: :mad: :mad: :mad: :mad: .
 
Mike FM is in the top 10 both in 25-54 and in revenue! Smooth jazz died in New York, a place where is was reasonably popular, because its listeners are aging out of 25-54. Not happening! :D
 
TRUST ME 100% There are people out there who love Smooth Jazz, some are my age 33, and 22 years old. There are people out there who love this format. Radio Companies and this Industry forgets about these people.
 
The real people who listen to radio, are the people that these companies are forgetting. They look at the ratings, but not the (average person) <<<That is the real listeners.

Look at Boston's radio dial. (NO TRUE URBAN AC STATION, NO TRUE SMOOTH JAZZ STATIONS) Look at why these Community Radio Stations (Touch 106.1, Big City 101.3, Choice 102.9) are doing what they are doing.
Because no one want to help them higher their signal, no one want to pay them for the GOOD that they are doing for their community. These people volunteer their time to give the community what they want.

The only downside, is , you can ONLY hear those radio stations in two of Boston's Urban Neighborhood Cities. Two of those stations broadcast live online, sometimes their audio doesn't work, sometimes their site is down.
If you don't live in those two cities, if you don't have computer access, you can not listen to these stations.


It's sad that no one want to do anything for this whole part of Boston Massachusetts area. It is very sad. It is sad what happened to W I L D 1090am and Star 93.7


I Hope and Pray To God that this rumor is true. WEE NEED THIS TYPE OF STATION IN BOSTON, PLEASE HELP US HERE???
 
LAUROJRM said:
The real people who listen to radio, are the people that these companies are forgetting. They look at the ratings, but not the (average person) <<<That is the real listeners.

ummmm....average people are who Arbitron surveys!!
 
rapking said:
I Hope So !!!!!!!!!!! Or Add another AWFUL Alternative Rock Station on the Boston Dial :mad: :mad: :mad: :mad: :mad: :mad: .

Support Smooth Jazz radio! - Studio musicians who would otherwise have an invisible career need money and exposure too!
 
While it would be good to have an all smooth jazz station I don't know if they bean counters would allow it
over at Entercom. As I said in another post, variety hits reaches a broader audience. (Take note though
that my own station, WMWM, has a Sunday afternoon jazz show that does frequently feature smooth jazz)

Take a survey with a bunch of people.
"Raise your hand if you like Kenny G, Mindy Abair, Tom Scott..."
A couple hands go up.

"Raise your hand if you like Barenaked Ladies, the Police, the odd Tony Bennett tune,
U2, Dropkick Murphys, Prince, Jimmy Buffet, Sheryl Crow, Gnarls Barkley..."
OK, ten, twenty, thirty...

Yes, it's a needed format since some people really like it, but would it make as much money? That is
what the beancounters want. But hey, if Entercom wants to try it, go ahead. I don't know what
Mike's 25-54s are, but check out their ratings over the last few periods in 12 plus:

http://tinyurl.com/4jujt3

In the last period they did better than WBCN, WAAF, WBOS, the River, WFNX...

Oh, but let's just switch to smooth jazz and chop those numbers in half, or even more. There you go.

All of us love our specialy types of music (some of us have even gotten satradio or HD to get it) but it's
money that matters in radio. "Young man, this radio station is a BUSINESS. It's not here for your
personal listening pleasure," said WKRP owner "Mama Carlson" in the first episode of that sitcom.
(The new PD, Andy Travis, replies, "Ma'am, I know it's a business which is why I changed the
format"). But they're both right. It is a business.

But if smooth jazz moves to 93.7 and gets the same numbers or better (and billing), more power to 'em.
 
LAUROJRM said:
The real people who listen to radio, are the people that these companies are forgetting. They look at the ratings, but not the (average person) <<<That is the real listeners.

Unfortunately, smooth jazz failed on attempts on three different frequencies in the Boston market (99.5, 99.1, 96.9). The current format on "Mike-FM" gets better ratings than any of those stations got with smooth jazz.

LAUROJRM said:
Look at why these Community Radio Stations (Touch 106.1, Big City 101.3, Choice 102.9) are doing what they are doing. Because no one want to help them higher their signal, no one want to pay them for the GOOD that they are doing for their community. These people volunteer their time to give the community what they want.

They're illegal pirates. No one can really "help" them because they're not licensed, and unfortunately, there are no frequencies available for them (or any new signals) to become licensed in the Boston metro. I'd love to hear a full-time adult urban station back in Boston and I agree that it's sorely lacking in the market, but those pirate stations are not legal and can not become legal.

Meanwhile, I suggest that more of the programmers on the pirate stations go the only legal route available. Gather their sponsors together (the ones who pay for the commercials on the pirates) and buy airtime on the brokered stations. Some of them can be heard in Boston's urban neighborhoods and well beyond. With all the commercials that I hear on the pirates, I'm sure they could support the airtime.
 
I agree with Eli on all those points. Get together and run on the legit stations. It'll save you $17,000
in liabilities (not that Touch plans to pay that fine or that the feds will be aggressive in collecting it...
or that a jail cell is in Mr. Clemons'* future, though some pirates have gotten that far...)

*--the man named in the NAL for Touch 106.1
 
>>Is 93.7 Mike FM Flipping to Smooth Jazz?

In another hot rumor, Obama plans to drop out of the race to unite the party :)
(but hey...I could be wrong! About the Mike part that is)
 
By the way what's the actual post on the NY board giving the rumor about Mike? Is it the one about their
"Jack" going off? Just because one station drops it 200 miles away doesn't mean it'll happen here (i.e.,
a variety hits format getting dropped--esp. given their ratings). If someone will cut and paste the URL
(use TinyURL if you have to) maybe we can see exactly what they said.
(TinyURL btw, which I used in a post above, is a handy free way to cut a URL down to size)
http://www.tinyurl.com
 
raccoonradio said:
By the way what's the actual post on the NY board giving the rumor about Mike? Is it the one about their
"Jack" going off?

No. It's in the thread "Is K-Rock Flipping to Smooth Jazz?"...a thread full of unsubstantiated rumors.
 
Smooth Jazz works in some cities (LA, Chicago, San Francisco, Seattle, Phoenix, Detroit, Miami, Tampa) but it needs a good amount of promotion and an engaging morning show, like any other radio station in the highly competitive 25-54 demographic.

Sadly in NYC, Emmis Broadcasting owns two radio stations aimed at 25-54 adults... Kiss (Urban AC) and WQCD (Smooth Jazz). Kiss has perhaps NYC's best known Urban DJ, Jeff Foxx, doing wake ups with a female sidekick, a professional comic and award-winning veteran newsman Bob Slade. WQCD had a nice sounding DJ in a small studio talking to himself with his newscaster and traffic reporter in the Shadow Traffic studio 10 miles away in New Jersey.

How could both stations be expected to perform equally well in the 25-54 demo? Owners think because Smooth Jazz is a soft music format, they don't have to spend any money or effort on the station. So Emmis pulled the plug on Smooth Jazz and replaced it with a Rock format, which is now one of NYC's lowest rated stations. Smooth Jazz was still ranked around #12 in the ratings but its audience had aged out of the 25-54 demo.

With the recent deaths of Smooth Jazz in NYC, Philadelphia, D.C., Houston, Dallas and Denver (for similar reasons), it's unlikely Boston will take on Smooth Jazz.

Actually Boston had Smooth Jazz stations three times and lost them all. Can you remember?

(Easy Listening WJIB 96.9 morphed into WCDJ Smooth Jazz before becoming Talk WTKK. Soft AC 99.5 WSSH transitioned into Smooth Jazz before switching to country. And 99.1 WPLM also switched from Easy Listening to Smooth Jazz off a satellite service, before adopting the current Soft AC format. For a time Boston had the distinction of being the only large market with TWO Smooth Jazz stations, when WSSH and WPLM were both in the format... although 99.5 hits the northern suburbs better and 99.1 hits the southern suburbs and Providence better.)




Gregg
[email protected]
 
raccoonradio said:
While it would be good to have an all smooth jazz station I don't know if they bean counters would allow it
over at Entercom.

They have already. 94.7 KSSJ in Sacramento is a smooth jazz station, according to their web site. Means nothing as far as whether it would work in Boston or not. As has already been posted, it's been tried three times in Boston, and failed each time.
 
Thanks for that info.
>>Owners think because Smooth Jazz is a soft music format, they don't have to spend any money or effort on the station.

That sure sounds like what Entercom does with Mike--they just get the voice guy and whomever does those
pop culture news updates. Not spending money but they get a great return on it.
 
Jacko said:
That seems to be the rumor on the New York board.

Jacko


a format like that would require spending money on experienced staff and heavy duty marketing. it's something entercom would never do in the current radio economy. besides, mike has quietly emerged as a success story in the last few years. dumping it for something that had never worked consistently well would be the last thing they'd try at this stage.
 
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