While it would be good to have an all smooth jazz station I don't know if they bean counters would allow it
over at Entercom. As I said in another post, variety hits reaches a broader audience. (Take note though
that my own station, WMWM, has a Sunday afternoon jazz show that does frequently feature smooth jazz)
Take a survey with a bunch of people.
"Raise your hand if you like Kenny G, Mindy Abair, Tom Scott..."
A couple hands go up.
"Raise your hand if you like Barenaked Ladies, the Police, the odd Tony Bennett tune,
U2, Dropkick Murphys, Prince, Jimmy Buffet, Sheryl Crow, Gnarls Barkley..."
OK, ten, twenty, thirty...
Yes, it's a needed format since some people really like it, but would it make as much money? That is
what the beancounters want. But hey, if Entercom wants to try it, go ahead. I don't know what
Mike's 25-54s are, but check out their ratings over the last few periods in 12 plus:
http://tinyurl.com/4jujt3
In the last period they did better than WBCN, WAAF, WBOS, the River, WFNX...
Oh, but let's just switch to smooth jazz and chop those numbers in half, or even more. There you go.
All of us love our specialy types of music (some of us have even gotten satradio or HD to get it) but it's
money that matters in radio. "Young man, this radio station is a BUSINESS. It's not here for your
personal listening pleasure," said WKRP owner "Mama Carlson" in the first episode of that sitcom.
(The new PD, Andy Travis, replies, "Ma'am, I know it's a business which is why I changed the
format"). But they're both right. It is a business.
But if smooth jazz moves to 93.7 and gets the same numbers or better (and billing), more power to 'em.