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Is a rhythm hitting Miami?

V

victorres43

Cox Media's Hits 97.3 (WFLC) has stunted since 6am today with "rhythmic" songs such as Rhythm Is Gonna Get You, Rhythm of the Night, Rhythm Is A Dancer, etc., interspersed between liners pointing to "Something Big" and "Things Are Changing". A new format will debut at 12pm, today.
 
They just did: Hits 97.3 is now a Rhythmic Hot AC billed as “The Rhythm of Miami.” First song was “Heaven” by DJ Sammy.
 
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Didn't 93.9 try this not too long ago and.... Bupkis?

I wonder what makes Cox think they can do it? Cox also had "Party" and it didn't do well.
 
AMRocks said:
Didn't 93.9 try this not too long ago and.... Bupkis?

I wonder what makes Cox think they can do it? Cox also had "Party" and it didn't do well.
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Because most Miamians need to feel a strong beat to recognize any sound as "music"? Because Cox has a better chance of succeeding with music that appeals to the majority of potential listeners in the market than by taking a stab at rock, country, non-rhythmic AC or anything with a hint of a melody?
 
victorres43 said:
So far, it looks like the relaunched Hits has included a healthy amount of EDM to distinguish themselves from their cluster.
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Interesting in that EDM by itself has never had broad enough appeal to be anything but an HD-2 format long-term. I wonder if it will prove a turn-off to listeners who like the standard rhythmic acts and tracks that do well with Miami audiences.
 
CTListener said:
Interesting in that EDM by itself has never had broad enough appeal to be anything but an HD-2 format long-term. I wonder if it will prove a turn-off to listeners who like the standard rhythmic acts and tracks that do well with Miami audiences.
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I think EDM is covered by "Revolution 93-5" pretty well already, but the signals are pretty lame compared to WFLC.

Maybe a Rhythm station will work -- some EDM, some AC, some Urban and some CHR. Enough to be everyone's second choice on the dial. That's how Z100 made it so big so fast years ago in NYC (and publicity, of course.)

The old Cox would always promote. Let's see how the new Cox (which just let go of a bunch of staff) handles it.
 
strangelove said:
Why the change?
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Guess they thought 3 Top 40s was one too many for Miami despite being the second most listened to CHR in the market after WHYI. Plus having looked at WSTR Atlanta’s modest success maybe they’re seeing a changing landscape that a Rhythmic Hot AC can work in 2021.
 
erwin33 said:
But WSTR Atlanta playing a lot Rhytmic oldschool classics from the 80's and 90's, but so far Hits doesn't.
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It depends on regional tastes, and might be due to trying not to cannibalize WHQT. There’s also a lot of Y2K/2010s Rhythmic hits that get neglected by other stations, so that plays a factor.
 
AMRocks said:
I think EDM is covered by "Revolution 93-5" pretty well already, but the signals are pretty lame compared to WFLC.

Maybe a Rhythm station will work -- some EDM, some AC, some Urban and some CHR. Enough to be everyone's second choice on the dial. That's how Z100 made it so big so fast years ago in NYC (and publicity, of course.)

The old Cox would always promote. Let's see how the new Cox (which just let go of a bunch of staff) handles it.
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Miami is the EDM capital of the world, yet, we have an HD2 and translators for the format. It f***ing stinks because I love EDM and listen to Revolution all the time.

We got 93.1 WFEZ-HD2 and the four stations that makeup Revolution but two 93.5 translators in Dade and Broward counties each and that's it. Not one is a full-power signal and that's where its hurting.
 
only1moore said:
It depends on regional tastes, and might be due to trying not to cannibalize WHQT. There’s also a lot of Y2K/2010s Rhythmic hits that get neglected by other stations, so that plays a factor.
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And, as I said in previous posts, Miami can not be compared with any other US market. Ever since the mid-70's Y-100 years, the hits in Miami have been much more rhythmic than anyplace else. The control of the local economy by Hispanics, the "port of entry" status for Latin American part-time residents and tourists and even the climate make the market unique.
 
itsTheRolyPoly said:
Miami is the EDM capital of the world,
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Not really. EDM's hot spots are European, with Germany, Italy and even the Netherlands having more active production and radio airplay. And, of course, the island getaway places like the Canaries, Mallorca and Ibiza are fueled by dance.
itsTheRolyPoly said:
We got 93.1 WFEZ-HD2 and the four stations that makeup Revolution but two 93.5 translators in Dade and Broward counties each and that's it. Not one is a full-power signal and that's where its hurting.
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You have to ask yourself how many EDM stations there are in Latin America to start understanding that dance is not the same as rhythmic in Miami. Dance is a subset, rhythmic is a lifestyle.
 
I like the change personally but am uncertain if it will result in improved ratings. This is the direction 93.9 should've taken.
 
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