Morgan Wick said:Well, technically OTA viewing already is the minority. The other way to look at it is, if the tipping point comes and cord-cutting becomes a boon to OTA broadcasters instead of a threat, do you want to be the CEO who explains to the shareholders why you went all-in on cable when it was already past it's peak, and gave up on the infrastructure you already had in OTA broadcasting?michael hagerty said:TheBigA said:Networks are also regulated by the FCC. They aren't going to turn it into a subscription service w/o approval.
You mean the FCC that's entertaining every spectrum buy-back plan this side of Eminent Domain?
Look at it this way:
If...when...the tipping point comes and OTA viewing is in the minority (I'm already watching 75% of my TV via online services), do you want to be the CEO who explains to the shareholders why you held onto brick-and-mortar stations until they were worth a fraction of what you paid for them?
As with AM radio 30 years ago, there are types of TV where the audience hasn't begun cord-cutting and may not for a while (religion, foreign language). Selling to them or working out a sell off of spectrum to the Feds in exchange for tax breaks and/or other useful legislation is going to make that shareholder meeting a whole lot easier.
Not that OTA would be that strong a revenue stream, but I'm trying to prove a point here: the obsolescence of broadcast TV is far from inevitable, but several stakeholders are making decisions that will have a tremendous impact on the future of content for everyone.
I'd hold out hope for Congress to get involved, but considering they can't wait for the spectrum auction to be done with to pay off their own spending sprees...
Remember that "cable" isn't just cable anymore. It's Multi-platform, and a lot of that is online, which is only going to grow. So you're not justifying to the shareholders going all-in on cable past its peak (in fact, they need to start calling themselves something other than "cable networks").
The moment you can make more money selling a couple dozen TV stations and eliminating their staffing and operational costs from your balance sheet than you can from selling advertising over a reasonable period of time is the moment to call the broker. Otherwise, you're in the position some radio operators are now...holding stations they paid $100 million for 13 years ago that now would go for $20 million.
It's most critical for FOX. Most of the ABC, CBS and NBC O&Os are heritage stations they built in the 1940s and 50s...long since paid for. FOX, on the other hand, went on a multi-market shopping spree for signals and paid top dollar just 18 years ago. That's a lot fresher.