G
georgiapeach
Guest
or are there a s**tload of radio billboards up now? I think it has been YEARS since I've personally seen so many. Do you think they make someone change their dial? Talk amongst yourselves.
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> or are there a s**tload of radio billboards up now? I think
> it has been YEARS since I've personally seen so many. Do
> you think they make someone change their dial? Talk amongst
> yourselves.
>
I think they make folks sample. If they stay depends on the product they find when they get there.
I wonder if daypart specific billboards are good marketing. If it's 2 PM does a purely morning show board make sense?
<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
> it has been YEARS since I've personally seen so many. Do
> you think they make someone change their dial? Talk amongst
> yourselves.
>
I think they make folks sample. If they stay depends on the product they find when they get there.
I wonder if daypart specific billboards are good marketing. If it's 2 PM does a purely morning show board make sense?
<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
D
DeltaKing
Guest
> > or are there a s**tload of radio billboards up now? I
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
> >
>
> I think they make folks sample. If they stay depends on the
> product they find when they get there.
>
> I wonder if daypart specific billboards are good marketing.
> If it's 2 PM does a purely morning show board make sense?
>
Rock 103 has some up solely because of 98.1 having D&Z boards. The Buzz has had theirs up for a while, as has 93X. Both WMFS and WMBZ had a bit of a cume increase in phase 1, so they may have helped with awareness of both stations. 98.1, however, is falling apart in the AM. The Wake-Up Crew had a HUGE month on 103. It's simple, after you try something once, if you aren't pleased with the product, all the advertising in the world won't help. You need to get the product right first, before you advertise.
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
> >
>
> I think they make folks sample. If they stay depends on the
> product they find when they get there.
>
> I wonder if daypart specific billboards are good marketing.
> If it's 2 PM does a purely morning show board make sense?
>
Rock 103 has some up solely because of 98.1 having D&Z boards. The Buzz has had theirs up for a while, as has 93X. Both WMFS and WMBZ had a bit of a cume increase in phase 1, so they may have helped with awareness of both stations. 98.1, however, is falling apart in the AM. The Wake-Up Crew had a HUGE month on 103. It's simple, after you try something once, if you aren't pleased with the product, all the advertising in the world won't help. You need to get the product right first, before you advertise.
> or are there a s**tload of radio billboards up now? I think
> it has been YEARS since I've personally seen so many. Do
> you think they make someone change their dial? Talk amongst
> yourselves.
I've often wondered why radio stations with strong signals like Rock 103 and FM100 don't go outside of Memphis to locations on I-40 like Brinkley, Ark and Jackson, TN and put up billboards inviting listeners to tune in. I've often thought billboards in locations like these saying "You're now in range of our signal" would draw listeners in. Generally at a place like Brinkley, you're at the point where Memphis and Little Rock stations begin to get listenable without having to worry about multi-pathing or fading.
AO
> it has been YEARS since I've personally seen so many. Do
> you think they make someone change their dial? Talk amongst
> yourselves.
I've often wondered why radio stations with strong signals like Rock 103 and FM100 don't go outside of Memphis to locations on I-40 like Brinkley, Ark and Jackson, TN and put up billboards inviting listeners to tune in. I've often thought billboards in locations like these saying "You're now in range of our signal" would draw listeners in. Generally at a place like Brinkley, you're at the point where Memphis and Little Rock stations begin to get listenable without having to worry about multi-pathing or fading.
AO
R
RockinRick
Guest
> > > or are there a s**tload of radio billboards up now? I
> > think
> > > it has been YEARS since I've personally seen so many.
> Do
> > > you think they make someone change their dial? Talk
> > amongst
> > > yourselves.
> > >
> >
> > I think they make folks sample. If they stay depends on
> the
> > product they find when they get there.
> >
> > I wonder if daypart specific billboards are good
> marketing.
> > If it's 2 PM does a purely morning show board make sense?
> >
> Rock 103 has some up solely because of 98.1 having D&Z
> boards. The Buzz has had theirs up for a while, as has 93X.
> Both WMFS and WMBZ had a bit of a cume increase in phase 1,
> so they may have helped with awareness of both stations.
> 98.1, however, is falling apart in the AM. The Wake-Up Crew
> had a HUGE month on 103. It's simple, after you try
> something once, if you aren't pleased with the product, all
> the advertising in the world won't help. You need to get the
> product right first, before you advertise.
>
"get the product RIGHT FIRST, before you ADVERTISE"
That was one of the most intelligent things that I have heard in a long time DE...Very well said, and should be on the office wall of every GM and Marketing type in the business. As for the billboards, the syndicated morning show 93X carries requires in the contract that they put up billboards. Most likely that is the case with 94.1 and Kraddic in the morning.
Rick
> > think
> > > it has been YEARS since I've personally seen so many.
> Do
> > > you think they make someone change their dial? Talk
> > amongst
> > > yourselves.
> > >
> >
> > I think they make folks sample. If they stay depends on
> the
> > product they find when they get there.
> >
> > I wonder if daypart specific billboards are good
> marketing.
> > If it's 2 PM does a purely morning show board make sense?
> >
> Rock 103 has some up solely because of 98.1 having D&Z
> boards. The Buzz has had theirs up for a while, as has 93X.
> Both WMFS and WMBZ had a bit of a cume increase in phase 1,
> so they may have helped with awareness of both stations.
> 98.1, however, is falling apart in the AM. The Wake-Up Crew
> had a HUGE month on 103. It's simple, after you try
> something once, if you aren't pleased with the product, all
> the advertising in the world won't help. You need to get the
> product right first, before you advertise.
>
"get the product RIGHT FIRST, before you ADVERTISE"
That was one of the most intelligent things that I have heard in a long time DE...Very well said, and should be on the office wall of every GM and Marketing type in the business. As for the billboards, the syndicated morning show 93X carries requires in the contract that they put up billboards. Most likely that is the case with 94.1 and Kraddic in the morning.
Rick
F
FMSales
Guest
FM 100 could use a billboard or two around town.
D
DeltaKing
Guest
> > You need to get the
> > product right first, before you advertise.
>
>
> King, you should stop spreading your antiquated radio
> management theories, OK?
>
> /sarcasm off now
>
No school like the old school!
> > product right first, before you advertise.
>
>
> King, you should stop spreading your antiquated radio
> management theories, OK?
>
> /sarcasm off now
>
No school like the old school!
D
DeltaKing
Guest
> "get the product RIGHT FIRST, before you ADVERTISE"
> That was one of the most intelligent things that I have
> heard in a long time DE...Very well said, and should be on
> the office wall of every GM and Marketing type in the
> business. As for the billboards, the syndicated morning show
> 93X carries requires in the contract that they put up
> billboards. Most likely that is the case with 94.1 and
> Kraddic in the morning.
>
> Rick
>
Thank you, Rick! I somehow get smarter when I stop drinking before noon!
> That was one of the most intelligent things that I have
> heard in a long time DE...Very well said, and should be on
> the office wall of every GM and Marketing type in the
> business. As for the billboards, the syndicated morning show
> 93X carries requires in the contract that they put up
> billboards. Most likely that is the case with 94.1 and
> Kraddic in the morning.
>
> Rick
>
Thank you, Rick! I somehow get smarter when I stop drinking before noon!
R
RockinRick
Guest
> > or are there a s**tload of radio billboards up now? I
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
>
>
> I've often wondered why radio stations with strong signals
> like Rock 103 and FM100 don't go outside of Memphis to
> locations on I-40 like Brinkley, Ark and Jackson, TN and put
> up billboards inviting listeners to tune in. I've often
> thought billboards in locations like these saying "You're
> now in range of our signal" would draw listeners in.
> Generally at a place like Brinkley, you're at the point
> where Memphis and Little Rock stations begin to get
> listenable without having to worry about multi-pathing or
> fading.
>
> AO
> Cause it cost money...'nuff said...10-4 over and out!
Rick
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
>
>
> I've often wondered why radio stations with strong signals
> like Rock 103 and FM100 don't go outside of Memphis to
> locations on I-40 like Brinkley, Ark and Jackson, TN and put
> up billboards inviting listeners to tune in. I've often
> thought billboards in locations like these saying "You're
> now in range of our signal" would draw listeners in.
> Generally at a place like Brinkley, you're at the point
> where Memphis and Little Rock stations begin to get
> listenable without having to worry about multi-pathing or
> fading.
>
> AO
> Cause it cost money...'nuff said...10-4 over and out!
Rick
> FM 100 could use a billboard or two around town.
>
My immediate thought about the profusity of billboards is... "Clear Channel Outdoors" (freebies, or at most cheapies) much like the reason you see the :10's on TV for CC stations). And, of course, if THEY have billboards, then WE need billboards...
RG
>
My immediate thought about the profusity of billboards is... "Clear Channel Outdoors" (freebies, or at most cheapies) much like the reason you see the :10's on TV for CC stations). And, of course, if THEY have billboards, then WE need billboards...
RG
G
georgiapeach
Guest
It's been a while since we've seen so many different ones, I think, and you reason makes perfect sense. That, and the fore-mentioned fact that these syndicated shows require them as part of the deal.
See you Sunday!
GO TIGERS!
See you Sunday!
GO TIGERS!> It's been a while since we've seen so many different ones, I
> think, and you reason makes perfect sense. That, and the
> fore-mentioned fact that these syndicated shows require them
> as part of the deal.
>
> See you Sunday! GO TIGERS!
Another reason you're probably seeing these billboards is because we're about to enter the spring ratings season, the most important time of year in radio.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> think, and you reason makes perfect sense. That, and the
> fore-mentioned fact that these syndicated shows require them
> as part of the deal.
>
> See you Sunday!
GO TIGERS!Another reason you're probably seeing these billboards is because we're about to enter the spring ratings season, the most important time of year in radio.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
M
meepmeep
Guest
> > or are there a s**tload of radio billboards up now? I
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
>
>
> I've often wondered why radio stations with strong signals
> like Rock 103 and FM100 don't go outside of Memphis to
> locations on I-40 like Brinkley, Ark and Jackson, TN and put
> up billboards inviting listeners to tune in. I've often
> thought billboards in locations like these saying "You're
> now in range of our signal" would draw listeners in.
> Generally at a place like Brinkley, you're at the point
> where Memphis and Little Rock stations begin to get
> listenable without having to worry about multi-pathing or
> fading.
>
> AO
Why?!
Because they could give a hairy rat's arse if anyone outside their ratings area listens or not!
Big agencies that handle ad accounts for companies like Coke or Clearasil could care less if anyone in "Roosterpoot, TN or Ark." is listening or not.
They want to see the numbers for the main market area. If those are decent enough you'll get a buy.
How big that buy will be and what they'll pay for that buy depends on how good those numbers are.
It's all about ratings, man.
You don't think radio companies really care how many actual PEOPLE listen, do you?
Bwah, hah hah hah!!! (evil, sinister laugh)
>
> think
> > it has been YEARS since I've personally seen so many. Do
> > you think they make someone change their dial? Talk
> amongst
> > yourselves.
>
>
> I've often wondered why radio stations with strong signals
> like Rock 103 and FM100 don't go outside of Memphis to
> locations on I-40 like Brinkley, Ark and Jackson, TN and put
> up billboards inviting listeners to tune in. I've often
> thought billboards in locations like these saying "You're
> now in range of our signal" would draw listeners in.
> Generally at a place like Brinkley, you're at the point
> where Memphis and Little Rock stations begin to get
> listenable without having to worry about multi-pathing or
> fading.
>
> AO
Why?!
Because they could give a hairy rat's arse if anyone outside their ratings area listens or not!
Big agencies that handle ad accounts for companies like Coke or Clearasil could care less if anyone in "Roosterpoot, TN or Ark." is listening or not.
They want to see the numbers for the main market area. If those are decent enough you'll get a buy.
How big that buy will be and what they'll pay for that buy depends on how good those numbers are.
It's all about ratings, man.
You don't think radio companies really care how many actual PEOPLE listen, do you?
Bwah, hah hah hah!!! (evil, sinister laugh)
>
- Status