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Is the "Light" about to go dark?

B

bpatrick

This week's TV Guide had an article on the shaky
condition of Guiding Light. The soap marked 53
years on television June 30, but ranks dead last
among the nine soaps in the 18-49 age group, and
is no longer a profit maker for Procter & Gamble.

In May, P&G told cast and crew it would be getting
a 15% pay cut, and that the show would move to a
cheaper studio in the fall. In June, actors Michael
O'Leary (who plays Rick Bauer), Marj Dusay (Alexandra
Spaulding), and Jerry ver Dorn (Ross Marler) were taken
off contract.

Although CBS promptly announced it was renewing the show
for two more years, it has not stopped rumors that CBS
is going to drop the show and pay off P&G. Barbara Bloom,
head of CBS daytime, insists she's under no pressure to
cancel the show; and Mickey Dwyer-Dobbin, who supervises
the show for P&G, says that all that's needed is for its
present audience to watch more often.

That, in a nutshell, is the article. I can't imagine that
GL does that great in the morning (10 AM) markets; morning
is traditionally not a good time to air a soap, and I know
that Tony Danza wins that time slot with ease in New York.
Second, I haven't been able to stomach GL since they started
the San Christobel storyline a few years back. I wonder if
other viewers feel the same way.

I'm not sure moving GL to another network is the answer.
I don't think ABC has room for it, and on NBC it's liable
to fall under the influence of James Reilly, and we'll get
two-headed babies and things of that sort. Nor do I think
the Fox o&os want to unload their innumerable courtroom shows.

I'm afraid a part of the daytime scene since 1937,
when GL started on radio, is about to come to an end, regardless
of what CBS and P&G say. And I don't think any other entertainment
show will ever match its longevity.
 
> This week's TV Guide had an article on the shaky
> condition of Guiding Light. The soap marked 53
> years on television June 30, but ranks dead last
> among the nine soaps in the 18-49 age group, and
> is no longer a profit maker for Procter & Gamble.

This is quite a shock to me. I thought that Guiding Light was doing well until now.

If CBS does decide to cancel Guiding Light,it'll pave the way for The Bold And The Beautiful to extend to an hour leaving the 12:00 Noon and 12:30 P.M. Central Time slots to local affiliates for news and syndicated shows.
 
> If CBS does decide to cancel Guiding Light,it'll pave the
> way for The Bold And The Beautiful to extend to an hour
> leaving the 12:00 Noon and 12:30 P.M. Central Time slots to
> local affiliates for news and syndicated shows.

Does your scenario project a double run of Y&R 12-1 and 1-2 ET,
ATWT 2-3 ET (unchanged), B&B 3-4 ET? CBS would then not need
the alternate sat channel that is used today for the split Y&R feed.

Or would CBS just return the 3-4pm ET (alternate 10-11am ET) slot
to the affiliates?
 
> > If CBS does decide to cancel Guiding Light,it'll pave
> the
> > way for The Bold And The Beautiful to extend to an hour
> > leaving the 12:00 Noon and 12:30 P.M. Central Time slots
> to
> > local affiliates for news and syndicated shows.
>
> Does your scenario project a double run of Y&R 12-1 and 1-2
> ET,
> ATWT 2-3 ET (unchanged), B&B 3-4 ET? CBS would then not
> need
> the alternate sat channel that is used today for the split
> Y&R feed.
>
> Or would CBS just return the 3-4pm ET (alternate 10-11am ET)
> slot
> to the affiliates?
>

I'm not a soap fan, but it sounds like that this will turn out to mean more time for local news (at best) or more trash talk or courtroom shows (at worst).
 
Actually about 10 years ago thewre was talk about cutting Guiding Light to 30 minutes and expand Bold & Beautifil to an hour. But this never happened.

Anyhow only 2 CBS affiliates dont run Guiding Light, KOVR Sacramento & WNEM Flint. Canceling Guiding Light could well be a reality being CBS has bougt KOVR and has still not added it. That could be a sign that maybe CBS will cancel Guiding Light or pull it back to 30 minutes.
 
>
> Does your scenario project a double run of Y&R 12-1 and 1-2
> ET,
> ATWT 2-3 ET (unchanged), B&B 3-4 ET? CBS would then not
> need
> the alternate sat channel that is used today for the split
> Y&R feed.
>
> Or would CBS just return the 3-4pm ET (alternate 10-11am ET)
> slot
> to the affiliates?

My theory is that The Bold And The Beautiful would move a half hour later and extend to an hour,possibly the 1:00 P.M. Central time slot and moving As The World Turns to 2:00 P.M. Central time. The Price Is Right and The Young And The Restless will remain at their regular times at 10:00 and 11:00 A.M. respectively and leaving the Noon hour for local news and/or syndicated shows
 
> >
> > Does your scenario project a double run of Y&R 12-1 and
> 1-2
> > ET,
> > ATWT 2-3 ET (unchanged), B&B 3-4 ET? CBS would then not
> > need
> > the alternate sat channel that is used today for the split
>
> > Y&R feed.
> >
> > Or would CBS just return the 3-4pm ET (alternate 10-11am
> ET)
> > slot
> > to the affiliates?
>
> My theory is that The Bold And The Beautiful would move a
> half hour later and extend to an hour,possibly the 1:00 P.M.
> Central time slot and moving As The World Turns to 2:00 P.M.
> Central time. The Price Is Right and The Young And The
> Restless will remain at their regular times at 10:00 and
> 11:00 A.M. respectively and leaving the Noon hour for local
> news and/or syndicated shows
>
How I think they'd do it in the Eastern Time Zone:

11 AM Price Is Right
12 N (Local)
1 PM Young And The Restless
2 PM Bold And The Beautiful
3 PM As The World Turns (gets the alternate 10 AM feed)
 
> a part of the daytime scene since 1937,
> when GL started on radio,

THAT long????

Shoot, that's as long as both my parents have been alive!!! (My mom watches TY&TR, and has since day one.) 20 years ago she'd watch TY&TR, Capitol, ATWT and GL all afternoon. But she found all but TY&TR hokey.

ixnay
 
That's probably exactly how it would go. Especially having ATWT at 10am/3pm. Isn't it the lowest rated CBS Daytime show after Guiding Light?


> How I think they'd do it in the Eastern Time Zone:
>
> 11 AM Price Is Right
> 12 N (Local)
> 1 PM Young And The Restless
> 2 PM Bold And The Beautiful
> 3 PM As The World Turns (gets the alternate 10 AM feed)
>
 
I would think that if "Guding Light" is either cancelled or cut back to a half-hour, CBS will juggle the daytime schedule and return the 12:30-1 P.M. (EDT/EST) half-hour to local stations.

Right now, CBS is the only network feeding programs in the 12:30-1 P.M. half-hour.

Many ABC and NBC affiliates have expanded their Noon local newscasts to a full hour. Here in Boston, NBC-affiliate WHDH-7 has an hour-long Noon newscast. I would not be surprised if ABC-affiliated WCVB-5 follows suit this Fall or in the Fall of 2006 (since ABC turned back the 12:30-1 ET half-hour to affiliates, WCVB has broadcast "Who Wants To Be A Millionaire?" at 12:30).

I think a lot of CBS affiliates have been pressuring the network to return the 12:30-1 half-hour, so that too may play a role in the rumors of "GL" getting the axe.

If CBS turns back the 12:30-1 P.M. half-hour to it's affiliates, I suspect WBZ-4 here in Boston will expand it's Noon news to an hour. I think there is a good chance that WFSB-3 in Hartford and a slight chance that WPRI-12 in Providence will do the same.
 
> Anyhow only 2 CBS affiliates dont run Guiding Light, KOVR
> Sacramento & WNEM Flint. Canceling Guiding Light could well
> be a reality being CBS has bougt KOVR and has still not
> added it. That could be a sign that maybe CBS will cancel
> Guiding Light or pull it back to 30 minutes.

Mark, you have been obsessed with KOVR not running GL for months now. Practically every post you make on the California TV board is about either that or the fact that CBS hasn't eliminated the early prime schedule (from Sinclair's ownership) yet.

Now that obsession is apparently going to dominate your posts here as well.

Must you find every excuse to obsess about KOVR?

(To those who think I am being harsh, I invite you to go read Mark's posts on the California board.)
<P ID="signature">______________


</P>
 
> How I think they'd do it in the Eastern Time Zone:
>
> 11 AM Price Is Right
> 12 N (Local)
> 1 PM Young And The Restless
> 2 PM Bold And The Beautiful
> 3 PM As The World Turns (gets the alternate 10 AM feed)

In San Antonio,KSAT airs All My Children at 11:00 A.M.(which other ABC affiliates air at Noon) and then the Noon news is now an hour long show after showing infomercials after Port Charles was cancelled. I wonder when and if Guiding Light gets cancelled will KENS-5 at Noon go to an hour. I also wonder how many cities in the U.S. carries 2 stations with Noon news for an hour.

Here is what I would think might happen(Central Time Zone)
10 AM Price Is Right
11 AM Young And The Restless
Noon Local News
1 PM Bold And The Beautiful
2 PM As The World Turns
 
I would assume the same as well. 'BZ was the pioneer of the hour-long noon news during its NBC days after PEOPLE ARE TALKING was cancelled.


> If CBS turns back the 12:30-1 P.M. half-hour to it's
> affiliates, I suspect WBZ-4 here in Boston will expand it's
> Noon news to an hour. I think there is a good chance that
> WFSB-3 in Hartford and a slight chance that WPRI-12 in
> Providence will do the same.
>
 
> I would think that if "Guding Light" is either cancelled or
> cut back to a half-hour, CBS will juggle the daytime
> schedule and return the 12:30-1 P.M. (EDT/EST) half-hour to
> local stations.
>
> Right now, CBS is the only network feeding programs in the
> 12:30-1 P.M. half-hour.
>
> Many ABC and NBC affiliates have expanded their Noon local
> newscasts to a full hour. Here in Boston, NBC-affiliate
> WHDH-7 has an hour-long Noon newscast. I would not be
> surprised if ABC-affiliated WCVB-5 follows suit this Fall or
> in the Fall of 2006 (since ABC turned back the 12:30-1 ET
> half-hour to affiliates, WCVB has broadcast "Who Wants To Be
> A Millionaire?" at 12:30).
>
> I think a lot of CBS affiliates have been pressuring the
> network to return the 12:30-1 half-hour, so that too may
> play a role in the rumors of "GL" getting the axe.
>
> If CBS turns back the 12:30-1 P.M. half-hour to it's
> affiliates, I suspect WBZ-4 here in Boston will expand it's
> Noon news to an hour. I think there is a good chance that
> WFSB-3 in Hartford and a slight chance that WPRI-12 in
> Providence will do the same.

Yes I agree, "The Young and the Restless" would probably move to 1, "Bold and the Beautiful" to 2 for an hour, and "As the World Turns" to 3.

When "Port Charles" was cancelled, WSOC in Charlotte expanded their news to an hour. I wouldn't be surprised if WBTV did this too if Guiding Light is cancelled. Viewers are used to "The Young and the Restless" following their news. And their news at noon has always beaten WSOC's in the ratings, and they carried the hour-long "Top O' The Day" for like 15 years at 11:30, which forced them to air "The Price Is Right" at 10:30 on a one-day delay. When "Top O' The Day" was cancelled in 1992, they cut the news to 30 minutes and moved "The Price Is Right" to its usual 11 am slot.

If GL gets the axe and they elect to keep the news at 30 minutes, I guess they could try another episode of "Everybody Loves Raymond" at 12:30. Some stations air it twice a day. "Who Wants to Be a Millionaire" is another option, even though WBTV recently moved their double run to 4, switching it with Montel. Or they could repeat the previous day's episode of "The Insider" which currently airs at 7:30, but I don't see that happening. They already air infomercials at 9 and 9:30.

I guess if "TY&TR" moves to 1, WRAL in Raleigh wouldn't have to delay it to 4, they have done this for quite some time to air an hour of news.

Whatever happens, it would be very weird not having GL, CBS hasn't made a single change to their daytime schedule since "Capitol" was cancelled in favor of "The Bold and the Beautiful."
>
 
> > >
> >
>
> Yes I agree, "The Young and the Restless" would probably
> move to 1, "Bold and the Beautiful" to 2 for an hour, and
> "As the World Turns" to 3.
>
> When "Port Charles" was cancelled, WSOC in Charlotte
> expanded their news to an hour. I wouldn't be surprised if
> WBTV did this too if Guiding Light is cancelled. Viewers are
> used to "The Young and the Restless" following their news.
> And their news at noon has always beaten WSOC's in the
> ratings, and they carried the hour-long "Top O' The Day" for
> like 15 years at 11:30, which forced them to air "The Price
> Is Right" at 10:30 on a one-day delay. When "Top O' The Day"
> was cancelled in 1992, they cut the news to 30 minutes and
> moved "The Price Is Right" to its usual 11 am slot.
>
> If GL gets the axe and they elect to keep the news at 30
> minutes, I guess they could try another episode of
> "Everybody Loves Raymond" at 12:30. Some stations air it
> twice a day. "Who Wants to Be a Millionaire" is another
> option, even though WBTV recently moved their double run to
> 4, switching it with Montel. Or they could repeat the
> previous day's episode of "The Insider" which currently airs
> at 7:30, but I don't see that happening. They already air
> infomercials at 9 and 9:30.
>
> I guess if "TY&TR" moves to 1, WRAL in Raleigh wouldn't have
> to delay it to 4, they have done this for quite some time to
> air an hour of news.
>
> Whatever happens, it would be very weird not having GL, CBS
> hasn't made a single change to their daytime schedule since
> "Capitol" was cancelled in favor of "The Bold and the
> Beautiful."
> >
>
WRAL would be hard-put to come up with a better lead-in to its
5 PM news than Y&R, although I, too, think they'd run it at 1
if the CBS schedule changed (same with WLKY Louisville, which
right now also runs Y&R at 4).

What do you think WFMY would do?

And yes, it would seem weird without GL; that show was on
before I was born. It also seemed weird to lose some of the
soaps that were popular when I was a kid: Search For Tomorrow,
Edge Of Night, Love Of Life, Secret Storm, Another World,
The Doctors. But life goes on, and the world won't end should
there be no more GL (the world might just turn in GL's time slot--
bad joke).
 
>
> What do you think WFMY would do?

Either expand the news or put another Andy Griffith on at 12:30, which wouldn't be a bad decision considering how well I hear it does at 5:30.
 
Well out here in the Evergreen State, I wouldn't be surprised if Cox's KIRO-7/Seattle and Belo's KREM-2/Spokane expand their noon newscasts or add sydicated prduct if "GL" dim their bulbs.

The only exception would be the Fisher Communications-owned Cascade triplets(KIMA-29/Yakima, KEPR-19/Tri-Cities & KLEW-3/Lewiston, Idaho), which could fill their half-hour with infomercials or "Seinfeld" reruns.
 
> Whatever happens, it would be very weird not having GL, CBS
> hasn't made a single change to their daytime schedule since
> "Capitol" was cancelled in favor of "The Bold and the
> Beautiful."
> >
>

From what I found in IMDB Capitol's cancellation in 1987 was the most recent change to soaps on CBS, but there were changes in game shows in the 10-11 AM block until that time was given back to local stations when Family Feud was cancelled in 1993. But no changes to CBS daytime in 12 years is still a long run.<P ID="edit"><FONT class="small">Edited by ccmfan on 07/28/05 01:01 AM.</FONT></P>
 
> In San Antonio,KSAT airs All My Children at 11:00
> A.M.(which other ABC affiliates air at Noon) and then the
> Noon news is now an hour long show

WFAA does the same thing.
 
> > In San Antonio, KSAT airs All My Children
> > at 11:00 A.M. (which other ABC affiliates
> > air at Noon) and then the Noon news is now
> > an hour long show
>
> WFAA does the same thing.

Did we ever come to consensus a few months back
as to whether ABC feeds "AMC" twice (12-1 and
1-2pm ET) so that CT stations can do the above
without resorting to a one-day delay?
 
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