firepoint525 said:
Many corporations (mainly fast-food restaurants, for example) bought agency ads on our small station in west Tennessee back in the early '90s. Since they usually ran jingles, I'm guessing they did this on all stations in communities in which they had restaurants.
I seem to recall Dollar General buying ads with us, too.
Those were the "good ole days" when ad agencies would buy small town AM's and you if your were smart, you could pay yourself and make money with a stand alone AM station, even if your station was in the suburbs of a metro market. These days if your station is located in the suburbs, like mine, it's difficult. Consolidation has done alot of damage to small town (
not small market), but small town radio, especially the stand alone AM stations.
I loved the old man who voiced the Dollar General store spots for the small AM stations. Brings back memories. Then after the spots, you would have a "great voice" simular to Buddy Sadler doing some local news and sports, and then you (the D.J.) would play the top 40 hits off of 45's. Cue them records tight past the record burns! I learned to slip cue at the small AM stations for a tight music shift. What MEMORIES! At sign off we played the National Anthem before you shut off that ole tube transmitter! I cry sometimes at how our world has changed at the small "hometown" station!
The further you are away from the a metro city, live local, AM works. It's the only communication the town has and they become die hard listeners in certain dayparts due to you're giving them something that is not available somewhere else. Live an Local works well on these station, and when the FCC relized this, they brought in LPFM, but Congress and the NAB screwed that up.
That's the problem with WMRO. 1010 WHIN has been there since 1948, and has been "The Station" of Sumner County over the years. Even when 1130 WAMG was on from 1966-1991, it was not as profitable as WHIN. To my knowledge, WAMG was country, then somewhere in the 80's it went oldies, then seven month before it went dark, it was Southern Gospel.
Since WAMG change calls to WYXE and went hispanic, AM 1130 has done better, due to it's now owned by a hispanic church in Nashville. The "GOOD" part about WMRO is that it's paid for, except yearly taxes, and so I can dare to be different on AM! I don't have to be a news/talk station, run a all religious/southern gospel format (which WAMG did in 1991 and it failed), a country format, or some rotten, awful, boring AM format that makes you want to turn off the lights and go home.
WMRO rocks with a solid "Hot AC" format. The closest AM station I have found that does what we do is the station on 1340 in Columbia, but I think they are just doing just Standard AC to where we lean more on the edge of Alternative/Modern Rock. It's nice to get to play a format you like and not worry about income.