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It's Country. Willie 92.5 "Wide Open Country"

KDJM flips to Country as Willie 92.5 "Wide Open Country" It's gonna be an interesting battle with KYGO.<P ID="signature">______________
Dawn H</P>
 
> KDJM flips to Country as Willie 92.5 "Wide Open Country"
> It's gonna be an interesting battle with KYGO.
>
Not really KYGO just plays todays country, Willy seems to be a Jack like station. Expect they probly well play what people want to hear! WIlly as you heard Dawn is going to play everything country, new old anything that is country!
JOy! CBS Radio really did their homework didn't they?
<P ID="signature">______________
From Radiodude, on the other side of your web page!</P>
 
> Not really KYGO just plays todays country, Willy seems to be
> a Jack like station. Expect they probly well play what
> people want to hear! WIlly as you heard Dawn is going to
> play everything country, new old anything that is country!
> JOy! CBS Radio really did their homework didn't they?

Give 92.5 a chance, but in research EVERY Country audience says they want to hear the older Country stuff. But when it comes to the ratings, the station usually tends to dip because of that.

Infinity hasn't exactly dumped a lot of bucks into 92.5 in its history. They're going to need to do that to combat KYGO.

I beg to differ on the Jack similarity. The positioners simply explain what the station is all about and how they're different from KYGO, which are smart and necessary things to do.

All that said, I'm not sure that overtaking KYGO is the goal. Willie's goal could be to simply weaken KYGO. CBS has two other stations here that have a keen interest in bogged down KYGO numbers.

Only 2006 will tell.
 
I've got to agree that 92.5 isn't the Jack of Country. It's more like the Mix--playing mostly new stuff but throwing in a few old favorites. This format has been successful in other markets (KSCS/Dallas, KILT/Houston, etc.) and could probably have a niche in Denver. They'll have to have some strong personalities though, as KYGO is a very personality-intensive competitior. Wonder what Sandy Travis is doing these days...

<P ID="signature">______________
Safford Black
Webmaster, RadioEmporium.net</P>
 
From the other side of the continent, I have read a few articles on the 'Net about "Wilie", and I have one question: Could Willie remain jockless for the long-term??

I think that it may become jockless in thge long term, like the "Jack" format, even though it may be more of "The 'Mix' of country", as Safford Black pointed out earlier in this thread.
 
> > Not really KYGO just plays todays country, Willy seems to
> be
> > a Jack like station. Expect they probly well play what
> > people want to hear! WIlly as you heard Dawn is going to
> > play everything country, new old anything that is country!
>
> > JOy! CBS Radio really did their homework didn't they?
>
> Give 92.5 a chance, but in research EVERY Country audience
> says they want to hear the older Country stuff. But when it
> comes to the ratings, the station usually tends to dip
> because of that.
>
> Infinity hasn't exactly dumped a lot of bucks into 92.5 in
> its history. They're going to need to do that to combat
> KYGO.
>
> I beg to differ on the Jack similarity. The positioners
> simply explain what the station is all about and how they're
> different from KYGO, which are smart and necessary things to
> do.
>
> All that said, I'm not sure that overtaking KYGO is the
> goal. Willie's goal could be to simply weaken KYGO. CBS
> has two other stations here that have a keen interest in
> bogged down KYGO numbers.
>
> Only 2006 will tell.
>


In Indianapolis, Emmis flipped a station to "HANK" which truly is a country version of JACK, playing everything from currents to novelty oldies like "Convoy". HANK has been doing good, but interestingly only took a small dent out of heritage country WFMS. By HANK taking an alternative approach to country, the overall country share in Indy grew by 50%!

From what Safford said, WILLIE is more of a country MIX than a JACK. My guess is the more of an alternative WILLIE offers to KYGO (without getting too obscure or unfamiliar) the better chance they have of carving a nice niche for themselves, instead of becoming merely "the other country station".
 
> From the other side of the continent, I have read a few
> articles on the 'Net about "Wilie", and I have one question:
> Could Willie remain jockless for the long-term??
>
> I think that it may become jockless in thge long term, like
> the "Jack" format, even though it may be more of "The 'Mix'
> of country", as Safford Black pointed out earlier in this
> thread.
>
All good questions, I well be sure to pass those questions on to the PD of WILLIE when I call him tommorow ( friday ) and see what he says.
<P ID="edit"><FONT class="small">Edited by radioman12 on 12/16/05 05:14 AM.</FONT></P>
 
Hi everyone:

> From the other side of the continent, I have read a few
> articles on the 'Net about "Wilie", and I have one question:
> Could Willie remain jockless for the long-term??

[snip...]

> I think that it may become jockless in thge long term, like
> the "Jack" format, even though it may be more of "The 'Mix'
> of country", as Safford Black pointed out earlier in this
> thread.

How CAN you know what would sound good here in Denver Joseph? By your own admission, you're on the other side of the continent. NEITHER of the Infinity stations here In Denver have a stream runnin' on the 'net that I'm aware of.

On top of that, 105.5 JOKE-FM (a.k.a. the JACK station) HAS YET to prove to be anything but a DISASTEROUS blip in the Denver ratings (and it's a Pop/Hot AC station). WHAT makes you think a JACK-style COUNTRY station will fare any better?

As for Rhythmic Oldies, sad to see 92.5 drop it. But it ain't like this is 1999 anymore, so I understand why they did it. On top of that, another station could EASILY pick it up. That station is KCUV-FM 102.3 (If I recall right, a lot of those songs were heard on the AM band so it'd be a perfect format for 1510 too during the overnight hours when they're not doing talk).

Just my (admittedly rather blunt) opinion :)

Cheers for now & Happy Holidays :)<P ID="signature">______________
patspodcast03a.jpg

http://patspodcast.blogspot.com/
Radio? Uhh.....What's THAT?? :)</P>
 
Willie's a smokescreen

They're doing this just until Jan 3rd when the next tier of Free-FM stations gets started.

When WXRK flips to Free, so will KDJM, sometime between now and Jan. 3rd.


> > From the other side of the continent, I have read a few
> > articles on the 'Net about "Wilie", and I have one
> question:
> > Could Willie remain jockless for the long-term??
> >
> > I think that it may become jockless in thge long term,
> like
> > the "Jack" format, even though it may be more of "The
> 'Mix'
> > of country", as Safford Black pointed out earlier in this
> > thread.
> >
> All good questions, I well be sure to pass those questions
> on to the PD of WILLIE when I call him tommorow ( friday )
> and see what he says.
>
<P ID="edit"><FONT class="small">Edited by willie66 on 12/16/05 07:02 PM.</FONT></P>
 
Re: Willie's a smokescreen

> They're doing this just until Jan 3rd when the next tier of
> Free-FM stations gets started.
>
> When WXRK flips to Free, so will KDJM, sometime between now
> and Jan. 3rd.

What are you talking about? Regarding your comment in your post below that you said "When I see a TV spot for Willie I'll shut up." Willie has already had a lot of press. Their own sister station, CBS4 had reported the flip, Kreck from the Denver Post wrote an article about the flip and all the trade publications have reported it as well.

Why would CBS go through all the trouble of launching a new format, giving the listening public 2 weeks with the format and then switch to the "FREE FM" format. I'm sorry but your wrong. Willie is NOT a smokescreen.<P ID="signature">______________
Dawn H</P>
 
Re: Willie's a smokescreen

> What are you talking about? Regarding your comment in your
> post below that you said "When I see a TV spot for Willie
> I'll shut up." Willie has already had a lot of press. Their
> own sister station, CBS4 had reported the flip, Kreck from
> the Denver Post wrote an article about the flip and all the
> trade publications have reported it as well.
>
> Why would CBS go through all the trouble of launching a new
> format, giving the listening public 2 weeks with the format
> and then switch to the "FREE FM" format. I'm sorry but your
> wrong. Willie is NOT a smokescreen.


If those points are your reasons that 92.5 will NOT go to Free FM, your argument comes up severely short.

All of the press it is getting is EXACTLY what CBS wants, whether it stays Willie or switches to Free.

As for all the "trouble," they haven't hired a staff, purchased a Country music library (or just got it from another CBS station) and they dismissed the Jammin' staff.

Stick to complaining about Urban ACs.
 
Re: Willie's a smokescreen

> > What are you talking about? Regarding your comment in your
>
> > post below that you said "When I see a TV spot for Willie
> > I'll shut up." Willie has already had a lot of press.
> Their
> > own sister station, CBS4 had reported the flip, Kreck from
>
> > the Denver Post wrote an article about the flip and all
> the
> > trade publications have reported it as well.
> >
> > Why would CBS go through all the trouble of launching a
> new
> > format, giving the listening public 2 weeks with the
> format
> > and then switch to the "FREE FM" format. I'm sorry but
> your
> > wrong. Willie is NOT a smokescreen.
>
>
> If those points are your reasons that 92.5 will NOT go to
> Free FM, your argument comes up severely short.
>
> All of the press it is getting is EXACTLY what CBS wants,
> whether it stays Willie or switches to Free.
>
> As for all the "trouble," they haven't hired a staff,
> purchased a Country music library (or just got it from
> another CBS station) and they dismissed the Jammin' staff.
>
> Stick to complaining about Urban ACs.
>

Thats the info I've got too - that its a nice little segue to FREE FM.

What are they telling the important advertisers?
 
Re: Willie's a smokescreen

> If those points are your reasons that 92.5 will NOT go to
> Free FM, your argument comes up severely short.

> All of the press it is getting is EXACTLY what CBS wants,
> whether it stays Willie or switches to Free.

Of course, press is excatly what CBS wants and it wants positive press. I'm sure changing to Willie and then changing right over to FREE wouldn't bring any positive press to CBS.

> As for all the "trouble," they haven't hired a staff,
> purchased a Country music library (or just got it from
> another CBS station) and they dismissed the Jammin' staff.

Yes, but the hiring of the staff is under way and I'm sure whether they got their music library from another CBS Country station is irrelevant to how they are running the station.

> Stick to complaining about Urban ACs.

I find that comment very disrespectful. I've never disrespected anyone on these boards and I don't expect to be disrespected back. We all have our own point of views and yes, you can cleanly say what your opinion is about what I post but not disrespect me in any other way.

<P ID="signature">______________
Dawn H</P>
 
Re: Willie's a smokescreen

> Of course, press is excatly what CBS wants and it wants
> positive press. I'm sure changing to Willie and then
> changing right over to FREE wouldn't bring any positive
> press to CBS.

Why? What's wrong with changing again? Is there some secret rulebook that CBS should be adhering to?

People complain about the stale nature of radio. If CBS does go through with these changes, what's so wrong with that? It's different, isn't it?

As for positive press, ANY publicity is good publicity. What kind of backlash would CBS get if and when they change to Free?

The only backlash CBS should be getting, yet never pointed out here, is how the Jammin' staff have all been displaced 10 days before Christmas. But that's not something that the listeners are going to care about. Cold as it sounds, getting dismissed is all a part of radio. As a human being, it's awful, but speaking as someone who has been let go before, I have to say it's radio.


> Yes, but the hiring of the staff is under way and I'm sure
> whether they got their music library from another CBS
> Country station is irrelevant to how they are running the
> station.

Read Dick Kreck's article again. Did anyone say that the staff being hired was specifically for Willie? The stated 30 days is well within the rumored start day for Free.

> I find that comment very disrespectful. I've never
> disrespected anyone on these boards and I don't expect to be
> disrespected back. We all have our own point of views and
> yes, you can cleanly say what your opinion is about what I
> post but not disrespect me in any other way.

You want to talk about disrespect?

How about all the times you have been touting how an 'Urban AC' would do better than Jammin'? Are you in a position that would override the research and knowledge that Jammin' had? Where do you go off on telling someone they would do better with something that has never been put to a litmus test in Denver? Do you have some secret research that CBS/Infinity didn't have?
 
Re: Willie's a smokescreen

> The only backlash CBS should be getting, yet never pointed out here, is how the Jammin' staff have all been displaced 10 days before Christmas.

Thanks for pointing this out - it's a horrible thing to do. I would imagine at least some of these people have families to support.

Hopefully they got decent severances, at least.
 
Re: Is Willie A Smokescreen To Divert Attention From A Format Change Elsewhere At CBS Radio/Denver??

Sure, "Willie" could be a smokescreen, and a stunt until a launch of "Free FM".

But there is also evidence in this thread to suggest it may not be. "Willie" could be here to stay.

On the other hand, could CBS/Infinity be ready to flip one of it's other Denver FM stations to "Free FM"??

Although oldies-formatted KXKL is the company's highest-rated station in Denver (in 12-plus, as published on Radio and Records.com's website), CBS/Infinity has been moving away from the oldies format in several other cities, including New York's WCBS-FM, which was still highly successful when it's format was changed earlier this year. Could KXKL become "Free FM"??

However, I feel the most likely CBS/Infinity station in Denver to go "Free FM" is Hot AC-formatted KIMN. It's overall numbers are way below AC format leader KOSI, and with that much of a gap in overall audience, KOSI probably has that huge a lead in the target demographics as well.

Also, KIMN's overall numbers of late have been falling, and are about the same as the station that just flipped to "Willie".

Maybe CBS will indeed bring "Free FM" to Denver, but "Willie" might be around for a long while as well.
 
Re: Is Willie A Smokescreen To Divert Attention From A Format Change Elsewhere At CBS Radio/Denver??

Wow, that's pretty heavy, dude!

CBS shocked the NYC market by blowing up a station people thought would be around *forever,* so I'd say it's not out of the question!

> Sure, "Willie" could be a smokescreen, and a stunt until a
> launch of "Free FM".
>
> But there is also evidence in this thread to suggest it may
> not be. "Willie" could be here to stay.
>
> On the other hand, could CBS/Infinity be ready to flip one
> of it's other Denver FM stations to "Free FM"??
 
Re: Willie's a smokescreen

> Why? What's wrong with changing again? Is there some
> secret rulebook that CBS should be adhering to?
>
> People complain about the stale nature of radio. If CBS
> does go through with these changes, what's so wrong with
> that? It's different, isn't it?
>
> As for positive press, ANY publicity is good publicity.
> What kind of backlash would CBS get if and when they change
> to Free?
>
> The only backlash CBS should be getting, yet never pointed
> out here, is how the Jammin' staff have all been displaced
> 10 days before Christmas. But that's not something that the
> listeners are going to care about. Cold as it sounds,
> getting dismissed is all a part of radio. As a human being,
> it's awful, but speaking as someone who has been let go
> before, I have to say it's radio.
>

I never said there was anything wrong with change. I'm just expressing my opinions about CBS' flip of Jammin' to Willie. I never even said anything bad about the Jammin' staff. Yes, it's a sad thing that they were let go right before Christmas but business is business and we all know how the radio business is.
>
> > Yes, but the hiring of the staff is under way and I'm sure
>
> > whether they got their music library from another CBS
> > Country station is irrelevant to how they are running the
> > station.
>
> Read Dick Kreck's article again. Did anyone say that the
> staff being hired was specifically for Willie? The stated
> 30 days is well within the rumored start day for Free.

I've read Kreck's article and what station is he refering to in the article...Willie. So, to anyone who reads the article they are reading with all reference in mind to Willie.

> You want to talk about disrespect?
>
> How about all the times you have been touting how an 'Urban
> AC' would do better than Jammin'? Are you in a position
> that would override the research and knowledge that Jammin'
> had? Where do you go off on telling someone they would do
> better with something that has never been put to a litmus
> test in Denver? Do you have some secret research that
> CBS/Infinity didn't have?

I have opinions just like everyone else on these boards. It was a long time ago that I was just stating my opinion that Jammin' would of done better has a true Urban AC then what they were with as a R&B Oldies format. Again, it was just an opinion. Isn't that what these boards are used for? To discuss radio and give opinions. I'm sorry if you don't like my opinion and that's fine. You have the right to state your own opinions but you do not have to disrespect anyone else in the process. Your statement to me was disrespectful and again I have never disrepected anyone on these boards and I would expect for everyone to respect eachothers opinion. Disrespect only ruins the boards in the long run. I don't think anyone wants the boards ruined because people can't have respect for eachothers opinions.
<P ID="signature">______________
Dawn H</P>
 
Re: Is Willie A Smokescreen To Divert Attention From A Format Change Elsewhere At CBS Radio/Denver??

> Sure, "Willie" could be a smokescreen, and a stunt until a launch of "Free FM".
>
With all this talk of "Free-FM" versus "Willie", perhaps CBS Radio is planning a format change and simultaneous CBS-TV movie deal documenting the launch of a whale of a radio station. They're calling it "Free Willie"...
 
Top Ten Things the Sales Staff is Saying

>
> What are they telling the important advertisers?
>

Top Ten Things That the Jammin errr, Willie Sales Staff Are Saying After The Switch:

10-People are growing tired of being loyal to KYGO
9-I know they have years of heritage Mr. Advertiser, but there is gaping hole in their music selection, they don't play old Eddie Rabbitt tunes...the listening public is SCREAMING for this...big ratings for us, a line of customers going out your door for you
8-Mudflaps jokes and that highly rated morning show with a huge share just isn't holding people's attention
7-It's like a redneck Ipod on the radio, just like Jack, but with a pair of Wranglers, some chew in the back pocket and a Chevy truck with a gun rack in the window...these people have money Mr. Advertiser
6-We are going to out-spend KYGO in marketing dollars, my GSM says that CBS corporate says the money is coming any day now
5-We are going to re-wrap all the Jammin cars with a cool Willie logo...as soon as that marketing money comes down
4-12m-12m bonus spots, try to get that at KYGO Mr. Advertiser!
3-We thought that this would be better than Adam Corolla, yeah, what would Denver do with a funny person in morning drive...it would flop from the pressure of the Masters "US", the great banter between the 850 morning team and the ever popular Dom and Jane, we thought KYGO was the weakest target...speaking of Dom and Jane, would you like to buy a cluster deal from me Mr. Advertiser?
2-I wonder if Jack is hiring?
1-Satellite radio...Ipods...MP3 players...nah, they won't have any effect on our share...this is WIDE OPEN COUNTRY we are talking about here Mr. Advertiser...how could you go wrong!
 
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