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It's not just KRTH, and not just Los Angeles.

Haven't heard Linkin Park myself on K-Earth, but I hear it consistently on KOLA. Also heard Daft Punk "one more time" on KOLA yesterday and thought, wow this is classic hits now?
Believe it or not, Q105 in Tampa Bay played One More Time not long after the Bucs' Super Bowl win back in 2021. Yes, the full song.
 
Trying to look at this from a practical angle (and not what I would personally want to hear), some of the additions aren’t that bad. It’s not music I like or would choose to listen to, but it doesn’t break the mold. On the other hand, this article states that they’re also playing “Tik Tok” by Ke$ha. I had to read that part of the article twice, because I couldn’t believe what I was reading. How is that song remotely connected to classic hits? It was popular when I was in high school, and it was terrible then too.
2009. 14 years old, her first hit single, went to number one and sold 6.8 million copies.

You thought it was terrible. I promise you, if you ask a group of 35 year old women to do a few bars---they can and will.

I'm talkin' pedicure on our toes, toes
Tryin' on all our clothes, clothes
Boys blowin' up our phones, phones
Drop-toppin', playin' our favorite CDs
Pullin' up to the parties
Tryna get a little bit tipsy
 
I've wondered for a long time why Santa Barbara and Ventura/Oxnard have never been combined into a single market. It made sense back in the day to be separate markets when AM was "King". One reason being purely technical: night pattern reception across both areas was difficult or non existent. I've always thought of this area as one FM market though because you can hear just about all the FMs clearly throughout the entire region .
The top three stations in Oxnard (KMLA, KLJR and KXLM) all have signals that are shadowed out of most of Santa Barbara, and only one of them (KXLM) has ever even shown up in the SB book (and that was 12 years ago.) There's no way those subscribers would sign off on having their shares diluted by adding an area where they don't show.
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KRTH’s sister station in DC, WIAD/94.7 The Drive plays “Uptown Funk” regularly - yet that doesn’t seem to have generated any kind of outcry like when KRTH did. Odd.
 
The 90s were 30+ years ago. 2001 was 22 years ago... A lifetime in the internet age. Older Millennials were kids during the 1990s. it only figures that with them being in their 30's and early 40s now, they'd want to hear 90s hits, and early 00s tracks on Classic Hits.
I've said this before: My daughter traveled to Seattle to see New Kids on the Block and later, saw them in Portland. I can absolutely say without reservation that she wouldn't cross the room to see them now!
 
2009. 14 years old, her first hit single, went to number one and sold 6.8 million copies.

You thought it was terrible. I promise you, if you ask a group of 35 year old women to do a few bars---they can and will.

I'm talkin' pedicure on our toes, toes
Tryin' on all our clothes, clothes
Boys blowin' up our phones, phones
Drop-toppin', playin' our favorite CDs
Pullin' up to the parties
Tryna get a little bit tipsy
As a 35 year-old woman, I completely agree! ;) It's a great song!
 
I've said this before: My daughter traveled to Seattle to see New Kids on the Block and later, saw them in Portland. I can absolutely say without reservation that she wouldn't cross the room to see them now!
Which is why you do research to see what the audience wants to hear now rather than simply playing whatever was a hit then.
 
Yes I think they do want to hear songs from these decades on occassion since they occasionally play on these stations and they are among the top stations in their market.
 
It is weird how some songs stand out more than others, even in musicals.The background music "76 Trombones" plays in between every scene in The Music Man in just about every version I have been to, despite not being the theme song and other prominent songs in the play.
 
The top three stations in Oxnard (KMLA, KLJR and KXLM) all have signals that are shadowed out of most of Santa Barbara, and only one of them (KXLM) has ever even shown up in the SB book (and that was 12 years ago.) There's no way those subscribers would sign off on having their shares diluted by adding an area where they don't show.
View attachment 5097
Indeed the three stations you list are Class A stations and yes 96.7 and 103.7 are shadowed out of Santa Barbara. But 102.9 is on a nearly 300 ft tower near the coast and has a water path to Santa Barbara. What I was really referring to was the legacy Class B/C stations such as 95.1, 97.5, 99.9, 100.7, 103.3, 104.7 which have big signals and are clearly heard from beyond Santa Barbara to beyond Thousand Oaks.
 
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Fantastic write-up. Interesting this spans both major broadcasters (IHM, Audacy, Beasley) and regional broadcasters.

Certainly seems to be a bit of a nationwide push. When I think of classic hits, I like to imagine a lot more of a pre-80’s playlist. I think Soft AC and Classic Rock covers the 70-80’s pretty damn well personally so it’s interesting to see them mix in more of an adult contemporary style.
 
Fantastic write-up. Interesting this spans both major broadcasters (IHM, Audacy, Beasley) and regional broadcasters.

Certainly seems to be a bit of a nationwide push. When I think of classic hits, I like to imagine a lot more of a pre-80’s playlist. I think Soft AC and Classic Rock covers the 70-80’s pretty damn well personally so it’s interesting to see them mix in more of an adult contemporary style.
I wonder if those formats will modernize as well? I have heard Boulevard of Broken Dreams on classic rock, but soft AC is mainly decades old with a few more recent hits thrown in.
 
I wonder if those formats will modernize as well? I have heard Boulevard of Broken Dreams on classic rock, but soft AC is mainly decades old with a few more recent hits thrown in.
Every 6 to 12 months a major market gold-based format will do a full library test. Each occasion is a chance to try out "newer" songs.
 
Every 6 to 12 months a major market gold-based format will do a full library test. Each occasion is a chance to try out "newer" songs.
It would seem like active rock might eventually become classic rock, since there are already songs that are in regular rotation from bands like Disturbed.
 
Is “Ready or Not” by the Fugees a classic hit now?

I’m not sure about Ready or Not by The Fugees but I’m pretty sure their 1996 rendition of Killing Me Softly will be added to the classic hit’s format sooner or later if it hasn’t in some markets already. A few years ago it was in heavy rotation on Magic 105.3 the Hot AC station here in San Antonio and it’s a song that would fit the current 70s-80s classic hits format without it scaring too many people.
 
You know, there was a time back on this message board's predecessor (radio-info.com) with a commonly similar discussion. Except it was the great tragedy of the demise of "adult standards." And how oldies stations playing 70s music would ruin the format.

Oldies get "less old" the older you live. Any song from the 90s is CLEARLY an oldies song now.

Disagree? Consider this lesson from The Simpsons...
 
Is “Ready or Not” by the Fugees a classic hit now?

I’m not sure about Ready or Not by The Fugees but I’m pretty sure their 1996 rendition of Killing Me Softly will be added to the classic hit’s format sooner or later if it hasn’t in some markets already. A few years ago it was in heavy rotation on Magic 105.3 the Hot AC station here in San Antonio and it’s a song that would fit the current 70s-80s classic hits format without it scaring too many people.
Long before a glut of "odd" adds on Classic Hits, Townsquare Media Classic Hits stations were playing the Fugees' Killing Me Softly With His Song. Pretty similar to Classic Hits stations adding Smash Mouth's rendition of I'm A Believer, which came out in (wait for it) 2001.
 
My concern is what the definition of “classic hits” will look like 20 years from now. I’ll be about 47-48 by then, and I’m guessing that even the 90’s will be too old by then. That’s the natural evolution of the format (and music) of course, but it’s unfortunate when the content you like is aging out. My guess is that “classic hits” will be a collection of music made between the year 2000 and 2020.

The unfortunate part is that older demographics are harder to sell to. If that weren’t the case, an older skewing format could just move to an inferior frequency. It seems like this was a common practice in decades past. Music by Frank Sinatra and Dean Martin was too old, but it moved to AM and people could still hear it. Same with true oldies, it moved to AM. It doesn’t seem very likely that classic hits of the 80’s will get similar treatment. Instead, we’re seeing these songs linger in the format longer than any other decade of music, only to be sunsetted entirely at some point. It can’t happen now, obviously, but it looks like the stage is being set for the new “classic hits” to become a commonplace.
 
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