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I've Been Preaching This For At Least 10 Years!

Not if Corporate would quit dictating and let the "Creative" people in the industry do what they do best, Create! It just kills me to read this board and see people get so excited about another awesome format (94.1) who is doing the same thing every other station is doing. The same 50 songs over and over, it's just a different set of 50. What's so great about that (ad nauseam). There is so much music out there, so many genre's, so much laid off air talent. I really feel this is the time.

People have been watching what ClassX has been doing and we are getting more and more affiliate inquiries as well as growth. A lot of radio people are curious about what we are doing. They just want it for free!
 
I agree However, I don't see things changing much from status quo unfortunately. Corporate is stuck in its ways and I do agree with the article in that Radio will self destruct by not changing the current path it is on. Real change needs to happen at the top first. Are there any new innovations, new talent, as well as formats on the horizon?

Radio is playing catch up to the new technologies that are biting at its feet and it will only get worse once the current talent retires and its aging audiences dies off or becomes undesirable for advertisers.

By the way, ClassX is a breath of fresh air. I'm enjoying what i hear on 89.1 FM
 
If that's a slam to ClassX, then you're not listening, pal. We're far more than that and we certainly are innovative. Hit our FaceBook page and post this comment and see what comes back from our listeners!
 
RockNuts! said:
If that's a slam to ClassX, then you're not listening, pal. We're far more than that and we certainly are innovative. Hit our FaceBook page and post this comment and see what comes back from our listeners!
Click to expand...

I get it -- Your a ClassX supporter..I have nothing against what your doing.. However, Now I ask this? If this format is so innovative and "What the People want" then why are you not showing up in the PPMs? Non Coms can encode. I don't want to hear "we have a smaller signal" bit either.. Because honestly if your compelling and "What The People Want" they will listen.. I am willing to bet that the REASON clear channel and other stations are doing well is because the majority of people ACTUALLY like what they hear! (crazy to say right? people enjoying WHAT Clear Channel and the likes are doing?). Because I don't know about you but I don't listen to stuff I don't like. (which is why I don't listen to Kiss FM... I like what Air1 does.. so that's my choice) .. We all have our own tastes..

Corp radio is that.. a business and they are in the business of putting on air what people will actually listen too.. If a nitche format like "ClassX" was what the majority of pop. demanded.. Trust me, Clear Channel would be doin' it!
 
Commercial radio is not in it for the listeners but rather for the $$.

In fact ClassX did jump on the PPM finally. We are known nationally as well with 7.3 million website hits in April. 6.6 million in May. The bands are flocking to us as well because they know we care. We're interviewing Jon Anderson of YES in a week or two. Jimi Jamison of Survivor listens, Terry Brock loves us, The Outfield just broke their new single on ClassX from their first album in 10 years. They chose US to do it with and it went #1. Interviews with Little River Band, Steve Augeri of Journey, Brian Howe of Bad Company, I could go on and on.

We serve our listeners and artists first. Our focus is not on the money. Somehow it seems like the money just flows. We take requests, we give tons of artists news, we entertain our listeners and we don't password protect our playlists. We treat our sponsors and listeners with respect. Everyone is gold to us.

Corporate radio would never take a chance on anything but the same 40 over and over. Corporate radio thinks Journey 94.1 is innovative. Whatever.

They will always play it safe to protect their investments while they dwindle radios core listener ship down to 0. Radio listeners have had enough. They want change which is why we are picking up new listeners left and right. Anyone who truly believes the masses want the same 40 over and over are kidding themselves and they don't have access to communications we've had with simply tons of people.

Check out this video for the truth about what has happened to radio, courtesy of the Buttons.

http://www.theairplaychannel.com/

http://www.theairplaychannel.com/airplay-movie/

It's very revealing.
 
Sorry, I've tried to warm up to ClassX but can't. What I hear is a lot of hair band music, borderline pop/metal crap, and DJs who sound like they're trying to audition for the big time. And all on a signal(s) that barely covers the northeast 'burbs. I appreciate you guys trying but it's not my cup of tea. WNKU is better, even though much of their music doesn't appeal to me. Shoot, I even thought Frequency 94.1 wasn't bad. I liked their sound and their imaging, even if the music was a bit repetitive.
 
1250WTAE said:
You gotta do more than just play music that no one knows to be considered innovative.
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Chris Lash (1250WTAE) do you think innovation is crossing Country with Classic Hits (Hybrid FM). Called a train wreck. Did you really think it was what people would listen to? I guess the fact that WYNS is now ClassX makes a loud statement.
 
First you took my post as a shot directly at ClassX which it was not. You mentioned that stations in the market, including new ones played the same 50 songs over and over again. Which of course, they do not. So my simple comeback was, how are you innovative? By playing songs no one has ever heard of, beyond 50?

The Hybrid format was an AC hybrid with both current AC and select country currents. And I can mention the time, date and place where you came up with the idea and even the name of the station. You even designed the logo.

The real reason that I no longer LMA WYNS is because we moved back home where my mother has cancer, my wife got a transfer, and my son got into trouble.

I'm a fan of ClassX, always have been. But facts are facts, and you gotta play the hits. Not 50, not 500, but the hits.
 
1250WTAE said:
First you took my post as a shot directly at ClassX which it was not. You mentioned that stations in the market, including new ones played the same 50 songs over and over again. Which of course, they do not. So my simple comeback was, how are you innovative? By playing songs no one has ever heard of, beyond 50?

The Hybrid format was an AC hybrid with both current AC and select country currents. And I can mention the time, date and place where you came up with the idea and even the name of the station. You even designed the logo.

The real reason that I no longer LMA WYNS is because we moved back home where my mother has cancer, my wife got a transfer, and my son got into trouble.

I'm a fan of ClassX, always have been. But facts are facts, and you gotta play the hits. Not 50, not 500, but the hits.
Click to expand...

Yes I came up with the Hybrid concept. But I've not listened to Country for 15 years. I had no idea the twang had come back. Certainly before I created such a format I would have studied the concept and I would have listened to the music. The concept would have worked back in the 90's. As a matter of fact there were a number of stations that were blending the two formats together back then. But having listened to the New Country of today, It was a train wreck and I would have never done it.

Interestingly enough, now you choose to admit my creatively to come up with the Hybrid concept. But when you went on the air you told everyone it was your idea and even alluded to owning WYNS when you never have. I saw Wikipedia when you apparently wrote the first entry.

In fact you no longer LMA WYNS because you could not make a go of it financially, you still owe everyone including me and you had to get out of town like you do everywhere you go, about every 2 years. I know the real Chris Lash, it's time every one else does.
 
Rocknuts,

I dont know the stuff behind Mr. Lash and so forth so I am not going to comment there. I don't feel your and his disagreement should be aired in a public forum.. However,

YOU seem pretty negitive towards other radio stations that ARE doing well and ARE getting listeners.. the PPMs don't lie. no matter how much I am against voicetracked 24/7 radio myself... PEOPLE are listening to those stations you claim do 50 song playlists..

If no one was listening the ratings would show it and Clear Channel, CBS, wilks, Emmis... etc.. would all find other formats to make money off.

I respect what your doing with Class X and commend you on trying to make local radio work in today's economy.. However your format is and will always be a nitche format and will never be tried by the big broadcasters.. Hits are hits and I am sure the general public wants to hear them.
 
No I'm the guy who ran Free Radio 105.5 and was hurting both WNLT and WAKW's audience when they were trying to get me off the air. Then eventually put together a group of guys who petitioned the FCC for a rule change which led to LPFM getting approved to which I personally take some credit for. That was 15 years ago and what does that have to do with anything. I've been legit for 15 years. I'm also the guy who applied for 3 local non-comms which took me 10 years to build. Did it for Cincinnati. I own 3 stations locally that are growing on air and online.

I'm negative toward commercial radio and what Corporate buttons have done to the homogenized dial. Am I the only one who remembers what radio was like around here in the 70's? How good stations like WEBN and Q102 were back then? How Radio was done right back then that made it so successful and fun to listen to? Frank Woods was running EBN back then and it was one heck of a station. One of the most entertaining stations around. Look at it now.

Yes the commercial stations are doing OK but they will always play it safe because of the huge dept they owe and that they have to answer to stockholders, not listeners. It's not about the listeners, it's about the cash. They don't care that they are shrinking the Radio Core daily and if I seem to have an attitude, I DO. I've seen what Corps have done to the small businessman as I've been one for 32 years. I've seen the results of their homogenized programming. But many folks under 30 think I'm crazy because Corporate radio is all they have ever known.

Thanks for your positive comments towards ClassX. Yes it is a niche format, but it is pleasing tons of listeners. That's all I am trying to do. Back in the day a niche format is what turned into some forms of today's formats. All I'm trying to do it create a new format. In fact We Do Play The Hits. 70% of our format is CLASSIC ROCK! We are trying to educate that Led Zeppelin did more than Stairway To Heaven and that AC/DC did more than Back In Black. We are picking up where EBN was back in the 70's. We choose the hits instead of using BillBoard and we add the new Tom Petty and the New Frampton and more. Why wouldn't we add the new music. Don't you want to hear it? REALLY? We listen to every album and cuts that we add. That's what made radio so interesting back in the day. In fact we are making a difference. You see I'm different. Radio will only change if someone stands up for what they believe in. I've lived this way for most of my life. More people need to do the same. Stand up and take chances. Wouldn't it be nice if commercial radio would look at this concept? How things would change? Instead you have CBS making another Pandora. Whatever. Another original idea? Geez. I say let all of the creative people in radio do their jobs. Let them create! There are a lot of extremely gifted programmers out there but their talents are being held back by the buttons. I say Employ them, let them create and make the radio landscape a better place. That's all.
 
Once again a personal attack. And I agree with the other poster, it should not be aired in this public forum. Rocknuts takes everything personal, and then attacks. If I truly wanted to attack, it would be a laundry list.

There are many, many good people at ClassX. And I have always loved the concept. But can it be better? Yes of course. Its it innovative? In many ways yes, and many ways no.

In my radio career, I'm proud of the things I've done. I stated the real reasons for leaving WYNS. But I also admit my failures. I needed to prove I could do this on my own, after the death of my wife and radio partner. Did I succeed on my own? I guess not.
 
RockNuts! said:
In fact you no longer LMA WYNS because you could not make a go of it financially, you still owe everyone including me and you had to get out of town like you do everywhere you go, about every 2 years. I know the real Chris Lash, it's time every one else does.
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Personal attacks from a man who has been busted by the FCC for being a pirate and now controls his current radio stations through less than forthcoming means. If this isn't the definition of irony, I don't know what is. You want to shut the naysayers up, Bill? Try your format on a radio station that isn't non-com and uses more than a hamster for a PA. I wonder if you could withstand the scrutiny of an IRS audit and an FCC inspection. Considering how you were so eager to put the directional Crittenden station on the air without even filing for a program test authority, much less waiting for one to be granted, I'm betting you probably wouldn't.
 
Bengalsfan said:
RockNuts! said:
In fact you no longer LMA WYNS because you could not make a go of it financially, you still owe everyone including me and you had to get out of town like you do everywhere you go, about every 2 years. I know the real Chris Lash, it's time every one else does.
Click to expand...

Personal attacks from a man who has been busted by the FCC for being a pirate and now controls his current radio stations through less than forthcoming means. If this isn't the definition of irony, I don't know what is. You want to shut the naysayers up, Bill? Try your format on a radio station that isn't non-com and uses more than a hamster for a PA. I wonder if you could withstand the scrutiny of an IRS audit and an FCC inspection. Considering how you were so eager to put the directional Crittenden station on the air without even filing for a program test authority, much less waiting for one to be granted, I'm betting you probably wouldn't.
Click to expand...
Bengals Fan, alias Mr. Wonderful. Figured you would chime in eventually. An engineer that insults me because I sat in the back of the bus to protest the FCC rules at the time. Get over it. I was one of nearly 1,000 pal. Do you read the news? Jealous because I got away with it, for 2 years and then got granted 3 licenses. I helped to change some rules to allow a LPFM service. You know what, I'm proud of it. What have you done to better the industry? Moan and groan and tell everyone how smart and wonderful you are. Oh and what do you mean by "Less than forthcoming means"?

And yes, ClassX WILL make is. We have several affiliates in the works and growing. Do you know of any station that consistently receives over 7 million hits each month? But no one listens! Whatever.
Oh and yes, I can stand the scrutiny of an IRS audit and an FCC inspection. Ask my staff how I am towards FCC rules and how I constantly preach to them what they are and why we must follow them. Public file is in order to, pal. Want to come inspect it so I can finally meet you?

Oh and on 89.1 you are talking from your A$$. You don't have a clue what I did or didn't do. You've never even met me. You just accuse because of your mighty wisdom. You don't know anything and make me laugh.

OH and by the way, Nautel is not made in the US! Try Canada. I just bought one and a new Nicom as well. Let's see which one is better.
 
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