> The only thing that offends me about the Jack format is the
> lack of TALENT!! Obviously Infinity will run the Vegas
> station jockless just as their recent flip to jack in Los
> Angeles. Ipods do a better job of being a musicbox as you
> program exactly what you want. I will admit it is cheap, but
> boring.
> No Talent...Not Radio
>
Does anyone remember KMMK? Where the "mm" stands for music marathon....Jack sort of takes that one step farther. KMMK used to say, "we respect the music as much as you do, that's why we don't talk over it...." Now they don't talk at all, at least with a living voice. I think the format lasted about two years, might have made it longer had the Tobin's not bought 103.5 and turned it to "the edge." I was there at the change into KMMK, sounded good on paper, but we all knew deep down it wouldn't work.
Many say listeners don't even notice the jock, but I will tell you from experience, the Jock with personality, and some talent is still noticed. Listeners don't notice jocks when there is nothing to notice, like just reading a liner....it is just one big charge off, pay a talent and make more, or pay a liner reader less and make a little less.....business in broadcasting, the safe investment, no talent, low pay, is safe.