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Jack's failure: no return to Oldies

I

Ivan

Guest
I keep seeing a lot of folks who are hoping to see the Jack format fail in Chicago and New York. However, I not see, judging by the underwhelming reaction to fill the void in these markets, a return to Oldies on the Jack frequencies.

Stations rarely switch back to an earlier format unless there is a resurgance in the format. We have seen this happen with Country and Rock. An increase in the demand in 60s music for 25 to 45 year olds is probably impossible.

A failed Jack would probably switch to:

Hip Hop
Hurban
Hot A/C

This would depend on the voids in the market. It is very likely that Infinity would continue to seek out a format with growth potential.
 
Hurban would not be a choice for Infinity. There'd be no use in adding more competition to an already confused B96

> I keep seeing a lot of folks who are hoping to see the Jack
> format fail in Chicago and New York. However, I not see,
> judging by the underwhelming reaction to fill the void in
> these markets, a return to Oldies on the Jack frequencies.
>
> Stations rarely switch back to an earlier format unless
> there is a resurgance in the format. We have seen this
> happen with Country and Rock. An increase in the demand in
> 60s music for 25 to 45 year olds is probably impossible.
>
> A failed Jack would probably switch to:
>
> Hip Hop
> Hurban
> Hot A/C
>
> This would depend on the voids in the market. It is very
> likely that Infinity would continue to seek out a format
> with growth potential.
>
 
Jack's "failure"

NEWS FLASH: Jack hasn't failed yet. It was only on for about 3 weeks of the Spring book.

So, to engage in a discussion about the "next format" would be, well, stupid.
 
Re: Jack's "failure"

> NEWS FLASH: Jack hasn't failed yet. It was only on for
> about 3 weeks of the Spring book.
>
> So, to engage in a discussion about the "next format" would
> be, well, stupid.
>
I am trying to suppress the "demise of Jack already" posts. I believe the format will run a good 3 to 5 years.

We are also trying to have a little fun. Lighten up and don't refer to people or their actions as stupid unless you know them. I can post whatever I desire without someone trying to bug me. Oldiescat, I guess I burst your Oldies will return bubble.

I am sure there is a future throng of 20 year olds obsessed with pre-Beatles pop. :)
 
Re: Jack's "failure"

> NEWS FLASH: Jack hasn't failed yet. It was only on for
> about 3 weeks of the Spring book.
>
> So, to engage in a discussion about the "next format" would
> be, well, stupid.
>
I agree. It looks like Jack-FM in Los Angeles is playing with a full
deck. Because they've been winning so far since the change from the
classic rock oldies (Arrow) format.
 
Re: Jack's "failure"

It's obvious that the Rock format in many markets, in all its forms is having problems.

> > NEWS FLASH: Jack hasn't failed yet. It was only on for
> > about 3 weeks of the Spring book.
> >
> > So, to engage in a discussion about the "next format"
> would
> > be, well, stupid.
> >
> I agree. It looks like Jack-FM in Los Angeles is playing
> with a full
> deck. Because they've been winning so far since the change
> from the
> classic rock oldies (Arrow) format.
>
 
ROTFLMMFAO @ Jack for 3-5 years.

<font color=3333ff>Jack is a fad format, and will die with many of the past failures that were bandwagon jumpers.

I COULD see a return of 80's....... we see such astounding numbers in Milwaukee for the Brew. Who knew????!!!!



> > NEWS FLASH: Jack hasn't failed yet. It was only on for
> > about 3 weeks of the Spring book.
> >
> > So, to engage in a discussion about the "next format"
> would
> > be, well, stupid.
> >
> I am trying to suppress the "demise of Jack already" posts.
> I believe the format will run a good 3 to 5 years.
>
> We are also trying to have a little fun. Lighten up and
> don't refer to people or their actions as stupid unless you
> know them. I can post whatever I desire without someone
> trying to bug me. Oldiescat, I guess I burst your Oldies
> will return bubble.
>
> I am sure there is a future throng of 20 year olds obsessed
> with pre-Beatles pop. :)
>
 
> Hurban would not be a choice for Infinity. There'd be no use
> in adding more competition to an already confused B96
>

I would hardly call B96 confused....more like King Daddy....Follow the Leader and whatnot....
 
Jack

a) my "oldies bubble" hasn't burst. It would be foolhardy to expect a return
on the same stations in NY or Chicago.

b) please don't tell me to "lighten up". As somebody who's been in radio a long time, it's disappointing to see how much hateful energy is aimed at JACK-
type formats- they suck, they'll fail, it's a stupid concept, who'll replace
them when they die, ad nauseum. If radio people put that kind of time and
effort into making radio BETTER, it would be a lot more fun AND radio wouldn't
be losing listeners to iPods, satellite and other alternatives.

Look at your post: you have "Jack failure" in the subject line and in your post suggestions for the next format when Jack fails. I'm not saying you're a stupid person but it is a stupid discussion to have so early in the game.

Radio people are famous for pissing and moaning about radio being cookie-cutter
and predictable. Yet, when something new and fresh comes along, they complain
about IT because it doesn't fit into their little box of what radio should be.
We can't have it both ways. While these wannabees only comprise of about 10% of all dedicated, caring and hard-working radio people, they drag the big picture
down and I, for one, am over it.

> >
> I am trying to suppress the "demise of Jack already" posts.
> I believe the format will run a good 3 to 5 years.
>
> We are also trying to have a little fun. Lighten up and
> don't refer to people or their actions as stupid unless you
> know them. I can post whatever I desire without someone
> trying to bug me. Oldiescat, I guess I burst your Oldies
> will return bubble.
>
> I am sure there is a future throng of 20 year olds obsessed
> with pre-Beatles pop. :)
>
 
no 80's "comeback"

The one in Milwaukee is doing great- but they're the only one. If the 80s format was going to be a winner, we'd have seen it by now. It really can't "return" because it was never really here in the first place. Milwaukee is a great example of filling a LOCAL hole and filling it right- the right station at the right time in the right place. Kudos to them.

I suspect JACK (which may or MAY NOT be a fad format- it is way too early to tell) is what has come out of studying 80s format performance.


> I COULD see a return of 80's....... we see such astounding
> numbers in Milwaukee for the Brew. Who knew????!!!!
>
> > > NEWS FLASH: Jack hasn't failed yet. It was only on for
> > > about 3 weeks of the Spring book.
> > >
> > > So, to engage in a discussion about the "next format"
> > would> be, well, stupid.
> > >
> > I am trying to suppress the "demise of Jack already"
> posts.
> > I believe the format will run a good 3 to 5 years.
> >
> > We are also trying to have a little fun. Lighten up and
> > don't refer to people or their actions as stupid unless
> you
> > know them. I can post whatever I desire without someone
> > trying to bug me. Oldiescat, I guess I burst your Oldies
> > will return bubble.
> >
> > I am sure there is a future throng of 20 year olds
> obsessed
> > with pre-Beatles pop. :)
> >
>
 
Re: Jack's "failure"

> > NEWS FLASH: Jack hasn't failed yet. It was only on for
> > about 3 weeks of the Spring book.
> >
> > So, to engage in a discussion about the "next format"
> would
> > be, well, stupid.
> >
> I agree. It looks like Jack-FM in Los Angeles is playing
> with a full
> deck. Because they've been winning so far since the change
> from the
> classic rock oldies (Arrow) format.
>

CBS FM in New York dropped.<P ID="signature">______________
Kevin</P>
 
Abjack failure

>
> Radio people are famous for pissing and moaning about radio
> being cookie-cutter
> and predictable. Yet, when something new and fresh comes
> along, they complain
> about IT because it doesn't fit into their little box of
> what radio should be.

Nothing is more cookie-cutter and predictiable than JACK and nobody is complaining because it's new and fresh.

When the history books are written, JACK will go down as one of the worst ideas radio ever had. It's akin to Kenmore creating a refrigerator that cooks food in order to compete with the microwave.

I'd be embarrased to be a part of it.
 
Re: no 80's "comeback"

> It really can't "return" because it was never really here in the first >place.

We had The Eighties Channel WXXY/WYXX 103.1
We also had 80's on WZZN for a bit.<P ID="signature">______________
</P>
 
failure?

My friend, this is exactly the mindset that kills radio.

A station is on-the-air for less than 3 weeks of the book and the term "failure"
is already being attached to it. Most of these stations have barely had the chance to get on the air, almost all much less than fully-developed, and you'd be "embarrassed"?

People HAVE BEEN complaining about Jack since the day they started signing on- the-air. Hundreds of posts on these boards gripe about it not being this or that idea of their kind of radio. Go through the various Jack posts and do your homework before you make a statement like "nobody's complaining".

It's pretty easy reading these posts who the small-market thinkers in our industry are.


>
> Nothing is more cookie-cutter and predictiable than JACK and
> nobody is complaining because it's new and fresh.
>
> When the history books are written, JACK will go down as one
> of the worst ideas radio ever had. It's akin to Kenmore
> creating a refrigerator that cooks food in order to compete
> with the microwave.
>
> I'd be embarrased to be a part of it.
>
 
80's format

I understand you had them on-the-air. I'm talking about them being on-air AND being successful (good ratings and decent revenue)- that's how we measure success in radio, not just having a signal.


> We had The Eighties Channel WXXY/WYXX 103.1
> We also had 80's on WZZN for a bit.
>
> > It really can't "return" because it was never really here in the first place.
>
 
Re: Jack's "success"

> > > NEWS FLASH: Jack hasn't failed yet. It was only on for
>
> > > about 3 weeks of the Spring book.
> > >
> > > So, to engage in a discussion about the "next format"
> > would
> > > be, well, stupid.
> > >
> > I agree. It looks like Jack-FM in Los Angeles is playing
> > with a full
> > deck. Because they've been winning so far since the change
>
> > from the
> > classic rock oldies (Arrow) format.
> >
>
> CBS FM in New York dropped.

Yes, but they had only 19 or 20 days of the survey period with the new format.

When you compare the last month of Winter withthe last month of Spring, WCBS FM had the same 25-54 share with the new format, 20 days into it, in June, as they had in March. Good starting indication.

This is a 25+ format, and those take several books to reach full potential. It looks good, though, as an early indicator.
 
Re: failure?

> My friend, this is exactly the mindset that kills radio.
>
> A station is on-the-air for less than 3 weeks of the book
> and the term "failure"
> is already being attached to it. Most of these stations
> have barely had the chance to get on the air, almost all
> much less than fully-developed, and you'd be "embarrassed"?
>
> People HAVE BEEN complaining about Jack since the day they
> started signing on- the-air. Hundreds of posts on these
> boards gripe about it not being this or that idea of their
> kind of radio. Go through the various Jack posts and do
> your homework before you make a statement like "nobody's
> complaining".
>
> It's pretty easy reading these posts who the small-market
> thinkers in our industry are.

Then read Inside Radio where they point out that Jack is the number 1 25-54 English station in LA in its first book there. I want to fail like that, too.
 
Re: 80's format

> I understand you had them on-the-air. I'm talking about
> them being on-air AND being successful (good ratings and
> decent revenue)- that's how we measure success in radio, not
> just having a signal.
>
>
> > We had The Eighties Channel WXXY/WYXX 103.1
> > We also had 80's on WZZN for a bit.
> >
> > > It really can't "return" because it was never really
> here in the first place.
> >
>
The Eighties Channel was successful ratings wise, but because of their weak simulcast signals and the company's poor decisions, they drop a format when a city stick picks up a format. I don't see that happening with Nine FM now that Jack is on a city stick.
 
Re: Jack's "success"

> > > > NEWS FLASH: Jack hasn't failed yet. It was only on
> for
> >
> > > > about 3 weeks of the Spring book.
> > > >
> > > > So, to engage in a discussion about the "next format"
> > > would
> > > > be, well, stupid.
> > > >
> > > I agree. It looks like Jack-FM in Los Angeles is playing
>
> > > with a full
> > > deck. Because they've been winning so far since the
> change
> >
> > > from the
> > > classic rock oldies (Arrow) format.
> > >
> >
> > CBS FM in New York dropped.
>
> Yes, but they had only 19 or 20 days of the survey period
> with the new format.
>
> When you compare the last month of Winter withthe last month
> of Spring, WCBS FM had the same 25-54 share with the new
> format, 20 days into it, in June, as they had in March. Good
> starting indication.
>
> This is a 25+ format, and those take several books to reach
> full potential. It looks good, though, as an early
> indicator.
>

True. I forgot it has only been several weeks.<P ID="signature">______________
Kevin</P>
 
Re: no 80's "comeback"

The Brew in Milwaukee is not an 80s station. Maybe they were when they first came on, but they soon evolved into a classic rock station. I would describe them as a hard classic rock that is 80s based. However they play plenty of 70s including Mountain "Mississippi Queen". They are nothing close to the "80s and more" type stations popping up earlier this decade.
So Oldies Cat, I could not agree more, there is no 80s comeback! Not even WQBW.


> The one in Milwaukee is doing great- but they're the only
> one. If the 80s format was going to be a winner, we'd have
> seen it by now. It really can't "return" because it was
> never really here in the first place. Milwaukee is a great
> example of filling a LOCAL hole and filling it right- the
> right station at the right time in the right place. Kudos
> to them.
>
> I suspect JACK (which may or MAY NOT be a fad format- it is
> way too early to tell) is what has come out of studying 80s
> format performance.
>
>
> > I COULD see a return of 80's....... we see such astounding
>
> > numbers in Milwaukee for the Brew. Who knew????!!!!
> >
> > > > NEWS FLASH: Jack hasn't failed yet. It was only on
> for
> > > > about 3 weeks of the Spring book.
> > > >
> > > > So, to engage in a discussion about the "next format"
> > > would> be, well, stupid.
> > > >
> > > I am trying to suppress the "demise of Jack already"
> > posts.
> > > I believe the format will run a good 3 to 5 years.
> > >
> > > We are also trying to have a little fun. Lighten up and
> > > don't refer to people or their actions as stupid unless
> > you
> > > know them. I can post whatever I desire without someone
> > > trying to bug me. Oldiescat, I guess I burst your Oldies
>
> > > will return bubble.
> > >
> > > I am sure there is a future throng of 20 year olds
> > obsessed
> > > with pre-Beatles pop. :)
> > >
> >
>
 
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