The beauty of this board is that no matter how ignorant you are of the radio business in general, or a certain situation in particular, you may opine and speculate to your little hearts content.
Here come the facts ... look 'em up.
Until the new morning show started last June, Gator wallowed anyhwere from 10th to 12th place without any market buzz whatsoever. Shares in the low 2's were commonplace, and while the free shows at the landing were successful they never had any effect on the ratings. Two and a half years of concerts ... two and a half years of 2 shares.
The first FULL book with the new morning show and the cume has DOUBLED (That's how important mornings are!), they finished with a 7 share, and boosted mid-days with Michele, a Gator bright spot, to an 8, and afternoons to a 6.7. Please feel free to check out the Fall '07 Arbs, Women 25-54 ... Gator's target audience.
Every trend shows Gator growing as a market force. Miller/Kaplan's show them growing as a revenue force. Weekends now have LIVE DJ's much of the time.
Jeff DID bring a lot to the table, but the fact remains ... Gator was a 2 share station until a relatable, local morning show came onboard and catapaulted the station to the next level by bringing customers in to check out the store (BTW, that's what cume is and that's what morning shows ... good morning shows, do.)
And the last time I checked, ratings and revenue are what radio is all about.
Do you know for a fact that Jeff was fired? Or is it mere speculation, as is so wont to happen around here?
Ciao, boys and girls ... I'm off for some bangers and mash!