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Jan 2020 Ratings
- Thread starter BarryATL
- Start date
Christmas worked out well for Star.
Ho ho ho.
Ho ho ho.
And back to where they were afterwards.
Kicks or whatever they go by now isn't doing any better either.
I'm guessing 680 is down because of seasonality (no Braves), and should pick up once spring training games begin.
I'm also guessing WGKA got someone with a hot PPM. 0.8?
Also, I'm confused. The TOH ID for WGST includes "WRDG-HD3 Canton"? Shouldn't that be WRDA?
WSB and WGKA wish President Trump were impeached more often.
Not surprised about WSB (plus there was some post-holiday bounceback; WSB AM seems to do relatively poorly, by WSB standards, during the holiday season every year), but really surprised about WGKA. Did the right folks get meters? WGST showed little improvement compared to WGKA.
L
LegalTender
Guest
WGKA did a "live long-form broadcast of the Senate impeachment proceedings" followed by a daily wrap of highlights.
Cumulus had one winner this book, Q99.7, going back to November’s 3.4 (6+) to 4.2 especially after the December and holiday periods is impressive. I doubt Kicks / New County 101.5 will gain any traction until they get an effective morning show. WRDA’s performance is questionable. As the only commercial ALT station I would be surprised if it stays under 1.0 (6+) next ratings release. WCNN might have had issues with 680 being in their nighttime directional pattern early mornings and early evenings.
ALT 105.7 needs to find a new format. Maybe put the Breeze “Peach” on it.
As for Star, this station has become more confusing and it’s losing its identity. Flip it already to AC or something that people will want to listen to.
As for Star, this station has become more confusing and it’s losing its identity. Flip it already to AC or something that people will want to listen to.
Agree. I think with the lack of alternative interest right now, 99X and TOSOTR (which is off the air right now) cover enough territory in the Atlanta market of the alternative format to satisfy enough listeners. 99X is mostly new and TOSOTR is classic. Alt 105-7 is somewhere in between. Time to move on elsewhere. I would like a soft AC format on there.
Allow this humble engineer to raise his hand, but is there any chance that 95.5's new downtown-located, building-penetrating signal just might have helped?
What's wrong with bringing back a format that at the time was called "Alternative", but was really a mix of Pop-leaning AAA, cross-format & bubbling-under hits, and high-personality / highly-promoted / highly-localized radio? Yes, I'm talking about the original 99X.
One current example from where I live: Sturgill Simpson and Tyler Childers are starting their tour tomorrow here in Birmingham. Birmingham Mountain Radio has been playing the **** out of both artists music for a while now. Is it country? Is it rock? Is it whatever? The bottom line is that it's new music, it sounds great to my ears, and it fits right in to the mix of their other music.
It's a lot of work, but it can be done.
(D_T steps off the soapbox)
In all reality iHeart won’t want to put a lot of money into 105.7 so they could just put the Breeze on 105.7. Could pay a little more mullah to bring back the Peach They can still have a sub channel on 94.9 HD3 (?)
Entercom/Radio.com runs decent AC’s and 94.1 would be a good and only choice.. I mean, you can’t let tradition last forever. Time for a new chapter!
Also, It could make a run for 98.5 money.
Entercom/Radio.com runs decent AC’s and 94.1 would be a good and only choice.. I mean, you can’t let tradition last forever. Time for a new chapter!
Also, It could make a run for 98.5 money.
That kind of thing works best where it is: As an internet based station that doesn't have to compete with stations aiming for sales demographics.
Watch out, you will hear ''that format will never work" babble. ATL radio sucks sucks sucks. PERIOD.
Here's your tradition...the only time 94Q/Star 94 has done well in its Hot AC/CHR lane (after they flipped out of the Rock 40 format in the late 70s) is when there was no direct competition, like in the 90s between Power 99 flipping to 99X and the arrival of Q100.5. All they had to worry about was B98.5 at the softer end and Peach at the really softer end. They dominated the CHR market because they had no competition. The product wasn't great, but it was all there was.
I'm not in their target demo, but if 96 Rock and Kicks were deemed to be too stale, I would argue the same about Star 94. If they want to keep that moniker they need to jump in with both feet and do variety hits.
Here's the flip of 94Q to Star 94, from back in 1989 https://formatchange.com/chr-94q-wqxi-fm-flips-to-hot-ac-star-94-wstr/
I think Atlanta would do well with a AC AND a Variety Hits station. Charlotte has the Lake (iHeart) and they have a successful AC station. I wonder if Atlanta can see similar numbers. Charlotte radio has more variety than Atlanta . (Cue the "Atlanta radio is sooo much different and the demographics would suggest otherwise. It will never work..." in 3...2...1....lol). I always like speculation but alas, I don't see much activity with future format changes. I do think ALT 105.7 is seeing their last days soon and a Variety or AC station could work. But I am being optimistic. As for Star, if there numbers continue to drop it will be time to do something different. I wonder what the PD is planning on doing if nothing works out for them...
Of course, and the prior 3 months showed that. But the station got a definite bump above and beyond that during impeachment.
If Star is still #1 or 2 in most of the sub 55 female demos there will be not change. If Alt 105.7 is still getting the national buys for Alternative I doubt iHeart will do anything to stop those buys. CC (now iHeart) had "cool oldies" on 105.7 many years ago. CC use to "spin the format wheel" in Atlanta but now not as much.
IMHO iHeart should swap 105.3 with 107.5 giving them more Hispanic coverage and Radio One would have a better signal in Southwest Atlanta.
I agree with you that Hispanic would be the best use of the 105.7 signal, but Radio One has no need for that signal. 107.5 already simulcasts with 97.5 on the south side.
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