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charles123
Guest
Looks like their website is a splitting image of the old Party 93.7.
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January 19th @ 5pm......
- Thread starter bucwhyl
- Start date
charles123 said:
A possibility that is getting talk is that Casa becomes Raza and Raza becomes Casa... a frequency flip.
jd said:
Probably a David E question to answer. I suspect it has to do with where more Hispanics live in the Dallas area and how assimilated they are (no doubt Univision has that data in their research to taylor their own stations).
My guess would be that KNOR's all-Spanish-language regional Mexican "La Raza" format needs the coverage more than KZZA's bilingual format. KZZA is probably more targetted to younger, 2nd generation Hispanics who aren't Spanish-dominant (DJs speak English; music is a mix of Spanish hits, English hits; etc.); KNOR is not and most of that audience is in southern and eastern Dallas and not the suburbs. KZZA probably could lose some coverage in those areas and not lose much of its target audience; KNOR, on the other hand, would cover a lot more of its target by finally getting a signal into parts of east and south Dallas. But, that's just a guess (otherwise, why do it?)...
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charles123
Guest
Well today's the day, any ideas on what's going to happen??
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VERITAS DE VOCE
Guest
If we are fortunate, the CASA gets condemned! 
T
transetic
Guest
charles123 said:
my take on it is they are just going to switch to another frequency.
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