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January 19th @ 5pm......

Looks like their website is a splitting image of the old Party 93.7.
 
charles123 said:
Looks like their website is a splitting image of the old Party 93.7.

A possibility that is getting talk is that Casa becomes Raza and Raza becomes Casa... a frequency flip.
 
DavidEduardo said:
charles123 said:
Looks like their website is a splitting image of the old Party 93.7.

A possibility that is getting talk is that Casa becomes Raza and Raza becomes Casa... a frequency flip.

Okay, so La Raza gets a little better signal. But with two stations having to rebrand at different frequencies does a switch really make sense?
 
jd said:
DavidEduardo said:
charles123 said:
Looks like their website is a splitting image of the old Party 93.7.

A possibility that is getting talk is that Casa becomes Raza and Raza becomes Casa... a frequency flip.

Okay, so La Raza gets a little better signal. But with two stations having to rebrand at different frequencies does a switch really make sense?

Probably a David E question to answer. I suspect it has to do with where more Hispanics live in the Dallas area and how assimilated they are (no doubt Univision has that data in their research to taylor their own stations).

My guess would be that KNOR's all-Spanish-language regional Mexican "La Raza" format needs the coverage more than KZZA's bilingual format. KZZA is probably more targetted to younger, 2nd generation Hispanics who aren't Spanish-dominant (DJs speak English; music is a mix of Spanish hits, English hits; etc.); KNOR is not and most of that audience is in southern and eastern Dallas and not the suburbs. KZZA probably could lose some coverage in those areas and not lose much of its target audience; KNOR, on the other hand, would cover a lot more of its target by finally getting a signal into parts of east and south Dallas. But, that's just a guess (otherwise, why do it?)...
 
Well today's the day, any ideas on what's going to happen??
 
charles123 said:
Well today's the day, any ideas on what's going to happen??

my take on it is they are just going to switch to another frequency.
 
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