WBFO made a big change in its midday lineup in early February. We’ll see if that has any impact on the ratings in future books. Gone is NPR’s 1A. WBFO is now running BBC content at 11am. I happen to be traveling in my car during that hour two to three times a week. I have found the BBC content to be interesting when I’ve tuned in. For me, it‘s more of a draw than the esoteric topics that were often a part of hour two on 1A.
But rather than returning Here and Now to its traditional 12noon starting time, when people are interested in hearing the latest news during their lunch hour, WBFO is running this inane show about words. Most stations relegate this show to weekend afternoons or evenings. But WBFO is running it at 12noon weekdays! I’ve sampled a bit of this show. It’s not what I’m looking at 12noon. Fortunately, Alexa gives me Here and Now from Boston’s WBUR at noon. Again, I’m shaking my head at what WBFO management is thinking.