January PPM numbers are in

[jakej]

in this kind of format shares in the desirable 25-54 demo are usually a lot higher than the "beauty contest" total shares.

They can't be high for all of the stations that are now fighting over the same oldies/classic hits pie, can they?

 

[Nu_Roo_2]

in this kind of format shares in the desirable 25-54 demo are usually a lot higher than the "beauty contest" total shares.

They can't be high for all of the stations that are now fighting over the same oldies/classic hits pie, can they?

I don't think it's that simple.  For example, 93.3 no doubt attracts a lot of 55+, which means its ratio of 25-54 share to 6+ share would be lower than Rewind's (even though 93.3 probably still has a higher 25-54 just because it's starting with a much higher overall share).  Put another way, Rewind's median listener age would be closer to the center of the 25-54 demo.  I've seen demos for Rewind-type stations in a few other markets, and their 25-54 shares and ranks were much higher than their 6+. 

Also, consider a station like WTVN which has a very high share but largely (or mostly) 55+ listeners.  That alone would help leave room for many of the Classic Hits stations to do better 25-54 than 6+ -- especially for a station where the primary target might be females 25-54 (likely the case with Rewind), since WTVN is male-heavy.

And aside from all those considerations, you can hardly lump, say Rewind and Oldies 93.3 together as playing the same music.  Their musical overlap is limited (just some of the same 70's tunes).

Etc, etc.

 

[jhc2010]

That was probably the biggest mistake Radiohio did was take WBNS FM to sports. The reason they stated for the simulcast was so people outside the outerbelt could hear them at night. Something the AM couldn't do.

Although they started out as simulcasts of one another, WBNS-AM airs a lot of programming which isn't carried on the FM. They air the syndicated ESPN Radio shows when the FM is airing local talent.

On weeknights and weekends, the AM will frequently air play-by-play of national games while the FM will stick with ESPN Radio and local programming. Check it out next time you're scanning - they don't simulcast nearly as much as you would think. The AM is also the home to Lady Buckeyes Basketball.

 

[the marv]

When they first started it they simulcasted fulltime. I have noticed they have split off now but like my original post said WBNS's AM signal powering down was the pupose of the simulcast at first. Now the am goes by 1460 ESPN. When the FM was Hot AC and the AM was sports both stations had decents numbers. Now that both play sports the FM rates high while the AM rates above last place sports station WYTS.

 

[xmusicmatt]

Heard "Oldies 93.3" playing in a Subway restaurant tonight.

 

[carolinaradio]

Has anyone else noticed the musical changes at 94.7 - they are only playing like 1 AC current (they used to play 7-8 at once) and are playing more 70s and 80s music. I always thought Sunny 95 was one of the top 10 AC's in the country, as they had a fresher/more upbeat sound than a lot of others.

I don't know why they would do that, with Rewind in the same building, who plays a lot of 70s/80s music. Shouldn't be because of 107.9...all I can think is to compete better with 93.3?

Columbus is oversaturated with gold-based formats - let's see, 93.3, 94.7, 98.9, 103.5/104.3, 105.7...

 

[jakej]

... 96.3, 101.7, 103.9 ... does 1270 AM in Marysville count? ...

 

[Nu_Roo_2]

Has anyone else noticed the musical changes at 94.7 - they are only playing like 1 AC current (they used to play 7-8 at once) and are playing more 70s and 80s music.  I always thought Sunny 95 was one of the top 10 AC's in the country, as they had a fresher/more upbeat sound than a lot of others.

I think you must be confusing Sunny with another station!  It has always leaned to the SOFT side of AC.  They never played anything remotely approaching 7-8 currents at once.  Sunny's actually a lot "fresher/more upbeat" NOW than a year ago (though still softer than average by today's mainstream AC standards).  And they're actually playing MORE currents and recurrents than a year or so ago.  But yes, they used to get very lofty ratings, and I'd imagine they're still doing very well in-demo.

 

[del_griffith]

Has anyone else noticed the musical changes at 94.7 - they are only playing like 1 AC current (they used to play 7-8 at once) and are playing more 70s and 80s music. I always thought Sunny 95 was one of the top 10 AC's in the country, as they had a fresher/more upbeat sound than a lot of others.

I think you must be confusing Sunny with another station! It has always leaned to the SOFT side of AC. They never played anything remotely approaching 7-8 currents at once. Sunny's actually a lot "fresher/more upbeat" NOW than a year ago (though still softer than average by today's mainstream AC standards). And they're actually playing MORE currents and recurrents than a year or so ago. But yes, they used to get very lofty ratings, andI'd imagine they're still doing very well in-demo.

I agree with: Sunny's actually a lot "fresher/more upbeat" NOW than a year ago (though still softer than average by today's mainstream AC standards). And they're actually playing MORE currents and recurrents than a year or so ago. They seem to be less gold based since 93.3 came out as an oldies station. Yes, they still have some gold. But not nearly as much.

 

[carolinaradio]

I've streamed Sunny quite a bit in the past, and I am 100% positive they aren't playing as many currents. Heck, I can LOOK and see they aren't. Just look at Mediabase on AllAccess. This month (or late last), they quit playing these completely:

Lady Antebellum - Just A Kiss
OneRepublic - Good Life
Adele - Set Fire To The Rain
Kelly Clarkson - Mr. Know It All
Colbie Caillat - Brighter Than The Sun
P!nk - Perfect
Lady Gaga - The Edge Of Glory

...and added no new songs. Last I checked, the songs above were near the top of the AC chart. The ONLY AC current they're playing now is Adele's "Someone Like You." If you look, they dropped quite a bit of recurrents as well. Yes, they were playing 7-8 currents at once last month and typically did in recent times. They are playing some re-currents like Gaga, Black Eyed Peas, Cee-Lo Green, etc. that they might not have in the past. Still, it's much less current-heavy.

http://www.allaccess.com/mediabase/q/report/yearPlaylist/station/WSNY-FM

 

[Nu_Roo_2]

I've streamed Sunny quite a bit in the past, and I am 100% positive they aren't playing as many currents. Heck, I can LOOK and see they aren't. Just look at Mediabase on AllAccess. This month (or late last), they quit playing these completely:

Lady Antebellum - Just A Kiss
OneRepublic - Good Life
Adele - Set Fire To The Rain
Kelly Clarkson - Mr. Know It All
Colbie Caillat - Brighter Than The Sun
P!nk - Perfect
Lady Gaga - The Edge Of Glory

...and added no new songs. Last I checked, the songs above were near the top of the AC chart. The ONLY AC current they're playing now is Adele's "Someone Like You." If you look, they dropped quite a bit of recurrents as well. Yes, they were playing 7-8 currents at once last month and typically did in recent times. They are playing some re-currents like Gaga, Black Eyed Peas, Cee-Lo Green, etc. that they might not have in the past. Still, it's much less current-heavy.

http://www.allaccess.com/mediabase/q/report/yearPlaylist/station/WSNY-FM

Oh, when you said they had been playing 7-8 currents I thought you meant in one hour! Regardless their overall texture is brighter than it was a year ago, and a lot brighter than two years ago. But I'd say they still remain somewhat softer than today's average mainstream AC. I still don't think I've heard Red Hot Chili Peppers, or even INXS, on Sunny.

 

[carolinaradio]

I've streamed Sunny quite a bit in the past, and I am 100% positive they aren't playing as many currents. Heck, I can LOOK and see they aren't. Just look at Mediabase on AllAccess. This month (or late last), they quit playing these completely:

Lady Antebellum - Just A Kiss
OneRepublic - Good Life
Adele - Set Fire To The Rain
Kelly Clarkson - Mr. Know It All
Colbie Caillat - Brighter Than The Sun
P!nk - Perfect
Lady Gaga - The Edge Of Glory

...and added no new songs. Last I checked, the songs above were near the top of the AC chart. The ONLY AC current they're playing now is Adele's "Someone Like You." If you look, they dropped quite a bit of recurrents as well. Yes, they were playing 7-8 currents at once last month and typically did in recent times. They are playing some re-currents like Gaga, Black Eyed Peas, Cee-Lo Green, etc. that they might not have in the past. Still, it's much less current-heavy.

http://www.allaccess.com/mediabase/q/report/yearPlaylist/station/WSNY-FM

Oh, when you said they had been playing 7-8 currents I thought you meant in one hour! Regardless their overall texture is brighter than it was a year ago, and a lot brighter than two years ago. But I'd say they still remain somewhat softer than today's average mainstream AC. I still don't think I've heard Red Hot Chili Peppers, or even INXS, on Sunny.

Nope, IIRC they played around 1 current an hour (maybe 2 at times?), but had around 7-8 currents in the rotation at a time, and in recent times they were really on top of the new AC hits. I always thought Sunny was a very well-programmed AC. I don't get why they dropped nearly all of the currents, or what kind of strategy that is. Is it because of 107.9 overlap? That seems like a little of a stretch.

Oh, as far as Sunny not playing much older music, they still play a lot of 70s for that format in 2012, 3 an hour at times - a lot of AC's just play like 1 song from that era now, and some have even dropped 70s music entirely, so I'd say they are still friendly to older music