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January PPM Numbers

The KRTH ratings seem to be slipping. Before the holidays, the station was averaging about a 4 share. Now it's in the low threes. Is it because some KRTH p-1 listeners went to KOST for the holiday music, sampled the station after Dec 25.,liked what they heard and decided to stay? Or are some of KRTH's 55+ audience feeling disenfranchised with the addition of 80's music and turning to satellite, internet radio or just their own CD collections?
 
radio124 said:
The KRTH ratings seem to be slipping. Before the holidays, the station was averaging about a 4 share. Now it's in the low threes. Is it because some KRTH p-1 listeners went to KOST for the holiday music, sampled the station after Dec 25.,liked what they heard and decided to stay? Or are some of KRTH's 55+ audience feeling disenfranchised with the addition of 80's music and turning to satellite, internet radio or just their own CD collections?
Click to expand...

KRTH's 25-54 is off, percentage wise, more than the 55+.

Obviously, KRTH does not much care about what happens with the 55+, but the decline in 25-53 from a low-3's range (3.2 to 3.5) to a 2.6 is going to be of concern... if real. The low point for January was week #1, and week 4 was very close to the normal range, so there may not be that much of a problem. The February book is likely to reveal the truth.
 
DavidEduardo said:
radio124 said:
The KRTH ratings seem to be slipping. Before the holidays, the station was averaging about a 4 share. Now it's in the low threes. Is it because some KRTH p-1 listeners went to KOST for the holiday music, sampled the station after Dec 25.,liked what they heard and decided to stay? Or are some of KRTH's 55+ audience feeling disenfranchised with the addition of 80's music and turning to satellite, internet radio or just their own CD collections?
Click to expand...

KRTH's 25-54 is off, percentage wise, more than the 55+.

Obviously, KRTH does not much care about what happens with the 55+, but the decline in 25-53 from a low-3's range (3.2 to 3.5) to a 2.6 is going to be of concern... if real. The low point for January was week #1, and week 4 was very close to the normal range, so there may not be that much of a problem. The February book is likely to reveal the truth.
Click to expand...

I've been wondering if KRTH has stayed with the same sound too long. The Johnny Mann jingles are great, but could the station's imaging be getting stale? Even with Jhani Kaye's arrival, little was changed in that aspect of the station. He definitely hit a home run with the music when he arrived, bringing the station's reputation and numbers up and IMHO KRTH sounds just as good as ever, but perhaps it's time to freshen the station up. They've done well with their specialty weekends and various promotions, but I'm wondering if the Hawaii contest has run too long to sound that exciting anymore. I hope I'm wrong about my suspicions. Perhaps the PPM panel has had some changes that shifted listening, don't know. What do you think David, what could it be? Maybe just a wobble?
 
Soft AC KOST 103.5 starts 2012 off at No. 1. Hip Hop/R&B outlet KPWR Power 106 is still LA's Hip Hop Powerhouse with a 4.0 rating. Hispanic targeted Urban AC turned Rhythmic Oldies outlet KHHT Hot 92.3 finishes off at 3.4. Longtime Smooth Jazz turned Smooth AC outlet KTWV is at a 3.2 share and it just dawned on me that 94.7 The Wave turned 25 years old on Valentines Day but that's another story. Anyway Old School Hip Hop outlet KDAY spends it's third time at a 1.5 share while KDAY's simulcast in the I.E. is at a 2.7, keep it up KDAY I'll always be a fan ;). Urban AC KJLH is still on life support but I can't see Stevie Wonder pulling the plug anytime soon because of KJLH's heritage.
 
BJordan said:
Soft AC KOST 103.5 starts 2012 off at No. 1. Hip Hop/R&B outlet KPWR Power 106 is still LA's Hip Hop Powerhouse with a 4.0 rating. Hispanic targeted Urban AC turned Rhythmic Oldies outlet KHHT Hot 92.3 finishes off at 3.4. Longtime Smooth Jazz turned Smooth AC outlet KTWV is at a 3.2 share and it just dawned on me that 94.7 The Wave turned 25 years old on Valentines Day but that's another story. Anyway Old School Hip Hop outlet KDAY spends it's third time at a 1.5 share while KDAY's simulcast in the I.E. is at a 2.7, keep it up KDAY I'll always be a fan ;). Urban AC KJLH is still on life support but I can't see Stevie Wonder pulling the plug anytime soon because of KJLH's heritage.
Click to expand...

Gee thanks for laying all out for us.
 
Bug on the rug said:
No surprise KABC in the dumps with a 1.0 share! ;D

Any breakdowns of shows?
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If I was Terry-Rae Elmer, I'd have told KABC to get lost. Clear Channel must've really been underpaying her, to leave KFI for KABC.
 
recto101 said:
http://www.radio-info.com/markets/oxnard-ventura

What do you think of the ratings for Ventura?
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Urban leaning Rhythmic KCAQ Q104.7 "805's Hip-Hop & R&B" is sitting at No. 1. KCAQ's LA ratings are horrible because their signal is trashy. Power 106 ratings in Oxnard-Ventura are horrible getting their butts kicked by Rhythmic powerhouses Q104.7 and 103.3 The Vibe LOL ::). Here in Los Angeles KGGI's ratings are horrible while in Riverside their ratings are thriving. Their signal fades out in the Downtown area and Santa Monica which is a major downer but then again that's what iHeart radio apps is for so we could listen to crystal clear. I'm straying off topic but there's some great music coming from KGGI though.
 
BJordan said:
Here in Los Angeles KGGI's ratings are horrible while in Riverside their ratings are thriving. Their signal fades out in the Downtown area and Santa Monica which is a major downer
Click to expand...

No part of KGGI's 65 dbu signal hits the LA metro survey area, so what you say about the ratings is normal and to be expected. Even the 60 dbu, which is pretty much limited to in-car listening, only touches a tiny piece of less-populated Orange County.

Power 106 ratings in Oxnard-Ventura are horrible getting their butts kicked by Rhythmic powerhouses Q104.7 and 103.3 The Vibe LOL ::).
Click to expand...

Same thing... the 65 dbu, pretty much the minimum for in home and at work listening, does not make the surveyed part of Ventura County. The 60 touches a tiny tidbit of it, but that is all. If there were no acceptable local option, some folks would put up with a bad signal... but they don't, as you mention, have to.
 
Buckethead said:
Congrats on the #1 Roy,
but a 6.0 in Ventura means 24,000 listeners.
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Wouldn't a 6 share be an AQH of about 8,000 persons? Assuming that the PUR is about 16 there, that means about 130,000 AQH in the market, 6-Mid. A 6 share would place them between 7 and 8 thousand AQH.

The average cume of the station is in the 90,000 range. The AQH for a CHR (without actually having access to that market), in a diary survey, ought to be about 1/12th of that, also in line with a 7,000 AQH.

24,000 AQH persons would put a station just under the top 10 in LA.

KCAQ does pick up another 1,700 or so people in the LA book, though. And they likely get another thousand in Santa Barbara, where they are around 10th.
 
My meaning is that in a market of 426000, 6 percent is 25,000. So Im talking 25,000 cume.

So, while it's very fancy to say you're number one in Ventura, 25,000 is Dodger stadium, half full.

For somebody who is good at throwing around numberds and figures, I dont know how you can think that a 6.0 in Ventura means 110,00 listeners.
That would be a 25.0
 
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