January Ratings

[ShawtyBlack_ATL]

Actually, just noticed that WiLD has watered down their rhythmic playlist quite a bit and has shifted more mainstream pop in comparison to what they used to be not too long ago. I liked their November & December playlist. It's becoming more evident that WiLD will more than likely flip because if they continue to decrease the crossover rhythmic hip hop then they will begin to sound very identical to Power (yes, "begin" is indeed an accurate word here). The weeknight premium choice playlist is already very top 40 mainstream as it is. If WiLD sounds anymore similar to Power then Power might as well just pick up a few of the lighter rhythmic hits that WiLD is playing and both WiLD signals should be open for a new format. At least in my opinion this makes more sense than two ClearChannel CHR's becoming more and more alike. No, Power shifting to sound more like Q, Star, and even B98.5 to differentiate themselves from WiLD is not a better solution, lol.

Didn't Clear Channel not too long ago hire a new PD for WILD? What shift would Mami Chula do at POWER since nights are already live & local?

 

[atlantaboy]

As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q.

Power isn't pure CHR, though - it's definitively rhythmic-leaning, skipping Top 15 and even Top 10 CHR tracks that don't have a "beat" - And they continue to run adds with the tagline "I love it when the beat goes...boom!" - if they want to beat Q100, they're gonna have to wake up and realize it's not 2009 anymore

 

[JVR]

For some background information...I've decided to post the playlist links for both q100 (http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=WWWQ-FM)
and Power 96.1 (http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=WWPW-FM).

As you can tell by looking at these, q100 has a noticeably larger playlist with upwards of sixty CHR Recurrent/Gold songs, while Power's is noticeably smaller and only plays about half the number of RC/Gold songs that Q plays.

 

[uncamark]

As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q.

Power isn't pure CHR, though - it's definitively rhythmic-leaning, skipping Top 15 and even Top 10 CHR tracks that don't have a "beat" - And they continue to run adds with the tagline "I love it when the beat goes...boom!" - if they want to beat Q100, they're gonna have to wake up and realize it's not 2009 anymore

Seems like that's a standard CC sell line for CHR--it appears in the TV ads in Chicago for our KISS FM (WKSC), which is probably a template for all CC CHRs (just insert a logo where necessary for each market). Yes, a TV campaign for a radio station--the only ad campaign I know of in Chicago right now is NPR station WBEZ's anti-"Idiocracy" "Make babies, smart people, so we'll have listeners in 2032" campaign.

 

[RBRadioWaves]

Didn't Clear Channel not too long ago hire a new PD for WILD? What shift would Mami Chula do at POWER since nights are already live & local?

Both of them would either get transferred to another CC CHR or (more likely) let go.

 

[atlantaboy]

As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q.

Power isn't pure CHR, though - it's definitively rhythmic-leaning, skipping Top 15 and even Top 10 CHR tracks that don't have a "beat" - And they continue to run adds with the tagline "I love it when the beat goes...boom!" - if they want to beat Q100, they're gonna have to wake up and realize it's not 2009 anymore

Seems like that's a standard CC sell line for CHR--it appears in the TV ads in Chicago for our KISS FM (WKSC), which is probably a template for all CC CHRs

WKSC is way rhythmic-leaning - definitely not a standard Clear Channel CHR

And WKSC is getting absolutely demolished by their Hot AC, yet they continue to stubbornly lean rhythmic :-\

 

[chrocket87]

And KRBE is getting pounded by Rhyhmic KBXX, yet they still play "Say it Right" and "Apologize" like it's 2007.

 

[atlantaboy]

And KRBE is getting pounded by Rhyhmic KBXX, yet they still play "Say it Right" and "Apologize" like it's 2007.

KBXX isn't anywhere even close to CHR, though - if you look up their playlist, it's basically Urban, with very few pop titles - if it was a pop-leaning station I could see where KRBE might be competing with it, but those two stations are completely different formats, with almost no overlap (as opposed to WTMX and WKSC, which share common tracks off the pop chart)

 

[JVR]

I believe (and Roddy's said this before, too) that q100's biggest problem is its programming from 7pm-Midnight. No knock on Adam Bomb- he's a great guy- but "Perez Nights" is bad radio...especially the part where Perez is Perez-ing, which shouldn't happen on the radio; leave it online. Unlike other formats, CHR listenership doesn't drop is extremely large numbers after PM Drive because its demo is the youngest of the formats. Maddox sounds a million times better than the syndicated, taped Perez voice.

Kicks-also owned by Cumulus- has the same problem. The Bull (who's VT'd after 7p) also sounds a million times better and seems like the quality product after PM Drive when Kicks flips to CMT Radio Live.

CC's has the quality over Cumulus during 7PM-Midnight- except with Rock 100.5 and All News (who are both live into the night)- even though they may not have it during the day.

Which brings up Ryan Seacrest on Power. If you read today's Billboard Top 40 (which also includes a great interview with Rodney Ho on covering radio news BTW) Robert Feder of TimeOutChicago is quoted as saying: "[Ryan Seacrest] isthe embodiment of corporate radio. He’s a pro, but he’s not Howard Stern.” I agree, and have to wonder. Does CC think they'll attract listeners during mid-days since most people know he's from Atlanta? Or is Clear Channel keeping it cheap on purpose?

What I am told will eventually happen is WiLD personalities Mami Chula and Kevin Cruise (also APD/MD) will slide to Nights and Afternoons on Power, respectively, with Maddox going to overnights and Sonic moving to mid-days or a music-intensive morning show.

 

[atlantaboy]

I believe (and Roddy's said this before, too) that q100's biggest problem is its programming from 7pm-Midnight.

???

Q100 doesn't have a "biggest problem," because they're winning

Power 96.1's biggest problem is that they skip huge hits completely just because they don't have a "beat," - this is 2013, not 2009, and people want to hear more than just wall-to-wall synth/beats

 

[chrocket87]

Q has won ONE of the past three books over Power and you seem to think Q is blowing them out. Oh, and KBXX is a Rhythmic Top 40, just like Wild. It chooses to go more Urban than Wild because it's winning. Heck, it's even #2 in the money demo, which is more than we can say for KRBE, which is not top five in ANY demo. Maybe KRBE should wake up and realize it's 2013, not 2007.

 

[RBRadioWaves]

What I am told will eventually happen is WiLD personalities Mami Chula and Kevin Cruise (also APD/MD) will slide to Nights and Afternoons on Power, respectively, with Maddox going to overnights and Sonic moving to mid-days or a music-intensive morning show.

Didn't CC Launch POWER in the first place to put Elvis Duran and Ryan Seacrest on the same station? It would be pointless (from CC's perspective) to launch a station and promote Duran and Seacrest to high heaven, then can them.

 

[chrocket87]

The Seacrest/Duran combo was to promote the new CHR and those are two familiar faces to promote the new station with. CC launched Power so they could have their highly successful CHR brand in Atlanta, a large market that could use a second CHR.

 

[atlantaboy]

Oh, and KBXX is a Rhythmic Top 40, just like Wild. It chooses to go more Urban than Wild because it's winning.

I have no idea what you're trying to argue, but KBXX has a playlist with almost no titles from the CHR/Pop chart - it is not in any way competing with KRBE

 

[chrocket87]

You implied that Rhythmic hasn't been relevant since 2009 and I am correcting you by demonstrating how it's even killing it's Cumulus competitor in Houston. Sure, it takes a more Urban approach, but it does so because it's winning!
A point of argument is maybe if KRBE tried going more rhythmic, or at least a little less stale, it could swipe some shares from it's dominant competitor and maybe actually hit top 5 in a demo (a sign of ACTUALLY winning).
Then again, I'd make excuses for KRBE if Jan was paying my bills. :

 

[atlantaboy]

You implied that Rhythmic hasn't been relevant since 2009

I didn't say that at all - I said Rhythmic-leaning CHR is becoming outdated

KBXX is NOT competing against KRBE, nor is KRBE competing with KBXX, any more than a Country station is competing with KRBE - their playlists have absolutely no overlap

Rhythmics don't lean Urban because they are successful lol - they lean Urban to cater to an audience which favors that music, or to fill a void in that market (Houston has no Urban station ) - and as I'm sure you know, many successful Rhythmic stations lean pop

 

[Dan6053]

My dream is for 105.7 fm to flip to Alternative or Alternative leaning triple A. I would be so happy with a station like Cities 97 out of Minneapolis or 92.5 FM the River in Boston or KFOG out of San Francisco. I miss hearing new AAA music and new alternative music on Atlanta "over the air" radio. I know it will not likely happen because Corporate radio wants high ratings to generate high revenue. But like sports radio, AAA radio can bill pretty high due to the demographics that it targets. And man I know several folks that want this format back in the ATL and these folks spend money like it is going out of style.

 

[JVR]

My dream is for 105.7 fm to flip to Alternative or Alternative leaning triple A. I would be so happy with a station like Cities 97 out of Minneapolis or 92.5 FM the River in Boston or KFOG out of San Francisco. I miss hearing new AAA music and new alternative music on Atlanta "over the air" radio. I know it will not likely happen because Corporate radio wants high ratings to generate high revenue. But like sports radio, AAA radio can bill pretty high due to the demographics that it targets. And man I know several folks that want this format back in the ATL and these folks spend money like it is going out of style.

I feel like Classic-leaning Variety Hits is much more likely. Without an oldies/CH station in Atlanta, it could really tie up a lot of ends with the listening audience.

At first, my money was on a softer-leaning AC, but since B98.5 toned it back to Earth, I feel like that is less likely.

But, the signal matches up with an adult-leaning format...definitely not a Rhythmic station...which is why it won't stay how it is formatically.

 

[RBRadioWaves]

I feel like Classic-leaning Variety Hits is much more likely. Without an oldies/CH station in Atlanta, it could really tie up a lot of ends with the listening audience.

At first, my money was on a softer-leaning AC, but since B98.5 toned it back to Earth, I feel like that is less likely.

But, the signal matches up with an adult-leaning format...definitely not a Rhythmic station...which is why it won't stay how it is formatically.

Well, given the recent news about "Peach 96.5" in Macon flipping to country..... we could have a "Peach" in Atlanta really soon.

 

[carolinaradio]

Q has won ONE of the past three books over Power and you seem to think Q is blowing them out. Oh, and KBXX is a Rhythmic Top 40, just like Wild. It chooses to go more Urban than Wild because it's winning. Heck, it's even #2 in the money demo, which is more than we can say for KRBE, which is not top five in ANY demo. Maybe KRBE should wake up and realize it's 2013, not 2007.

This.

Clear Channel could boost Power by doing away with Wild. I don't think they will (or should) bring the Peach name back, but then again, they brought the "She" name back in Miami...