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January Ratings
- Thread starter artiemad
- Start date
carolinaradio said:
Really? An Urban station is causing KRBE to lose listeners?
Lol :
It is Rhythmic, not Urban. Sorry it doesn't play enough Fun. and Neon Trees for your tastes.
And, yes, Rhythmic, Urban, whatever you want to call it IS holding KRBE back, especially 18-34. Believe it or not, 18-34 year old CHR listeners still like hip hop, even though Jan refuses to play it until it hits top 10. Since KRBE won't play fresh, even for CHR standards, hip hop, they go to KRBE to hear it before either of the CHRs will touch it, therefore decreasing listening for KRBE and locking it out of the top 5 18-34 (which CHRs SHOULD be in to be considered winning).
Wait, I'm just kidding. 18-34 Whites just want to hear Jessie McCartney and "California Gurls", without the rap, of course. :
And, yes, Rhythmic, Urban, whatever you want to call it IS holding KRBE back, especially 18-34. Believe it or not, 18-34 year old CHR listeners still like hip hop, even though Jan refuses to play it until it hits top 10. Since KRBE won't play fresh, even for CHR standards, hip hop, they go to KRBE to hear it before either of the CHRs will touch it, therefore decreasing listening for KRBE and locking it out of the top 5 18-34 (which CHRs SHOULD be in to be considered winning).
Wait, I'm just kidding. 18-34 Whites just want to hear Jessie McCartney and "California Gurls", without the rap, of course. :
Generally agree...that's one big reason why CC dumped the "Peach" moniker in ATL. B98.5 used to run ads decrying their otherwise-unnamed competitor as "sleepy elevator music" and showing peaches coming out of the radio speaker.JVR said:
Putting "Peach" on a variety/classic hits station might not be the best idea...unless you are going to lean soft.
I agree. Though I'm not sure what other brand CC would use for Classic Hits, since Majic is taken. And Adult Hits would be anyone's guess, maybe use the tired "Jack" moniker.jabba17 said:
chrocket87 said:
Okay, here is the KBXX playlist - it does not overlap with the CHR chart (except for 2 SONGS), so it does not compete with KRBE, nor does it affect the ratings of KRBE
I think the two of you guys could've figured this out for yourselves :
1 1 RIHANNA Pour It Up 74 66 8 2.1676
10 2 A$AP ROCKY F**kin Problems f/Drake 56 45 11 1.6854
5 3 LUDACRIS Representin' f/Kelly Rowland 54 52 2 1.4578
7 4 KELLY ROWLAND Ice f/Lil Wayne 53 49 4 1.4094
4 5 LIL WAYNE Love Me f/Drake & Future 52 55 -3 1.6931
11 6 KENDRICK LAMAR Poetic Justice f/Drake 51 43 8 1.5563
12 7 JOE BUDDEN She Don't Put It Down Like You 49 41 8 1.4387
2 8 BEYONCE Dance For You 46 58 -12 1.2223
6 9 CHRIS BROWN Don't Judge Me 44 51 -7 1.1089
16 10 FUTURE Neva End f/Kelly Rowland 44 37 7 1.2012
9 11 MIGUEL Adorn 43 46 -3 0.9636
18 12 T.I. Ball f/Lil Wayne 43 37 6 1.2784
67 13 JUSTIN TIMBERLAKE Suit & Tie f/JAY Z 43 4 39 1.2526
3 14 KEYSHIA COLE Trust And Believe 41 58 -17 1.1072
13 15 TRINIDAD JAMES All Gold Everything 41 40 1 1.2069
17 16 ALICIA KEYS Brand New Me 40 37 3 1.1284
19 17 KIRKO BANGZ Keep It Trill 39 36 3 1.1513
14 18 FRANK OCEAN Thinkin Bout You 37 38 -1 1.0557
79 19 KELLY ROWLAND Kisses Down Low 36 3 33 0.9751
15 20 2 CHAINZ I'm Different 35 37 -2 1.0371
21 21 WIZ KHALIFA Remember You f/The Weeknd 35 28 7 0.9648
32 22 OMARION M.I.A. f/Wale 33 11 22 0.9541
22 23 THE WEEKND Wicked Games 33 27 6 0.9701
20 24 KENDRICK LAMAR Swimming Pools (Drank) 30 34 -4 0.926
8 25 LIL WAYNE No Worries f/Detail 29 47 -18 0.8361
26 26 YOUNG JEEZY RIP f/2 Chainz 27 23 4 0.9717
89 27 DRAKE Started From The Bottom 22 2 20 0.7232
48 28 ACE HOOD Bugatti f/Future & Rick Ross 18 5 13 0.6896
29 29 JAY Z & KANYE WEST N***** In Paris 15 13 2 0.4524
27 30 2 CHAINZ Birthday Song f/Kanye West 14 16 -2 0.4364
30 31 JUICY J Bandz A Make Her Dance 14 13 1 0.4838
0 32 MACKLEMORE & RYAN LEWIS Thrift Shop f/Wanz 14 0 14 0.3765
28 33 FRENCH MONTANA Marble Floors f/Rick Ross 14 14 0 0.4826
91 34 FUTURE Karate Chop f/Casino 13 2 11 0.4814
36 35 TYGA Rack City 12 10 2 0.3605
87 36 CHRIS BROWN Strip f/Kevin McCall 10 2 8 0.312
33 37 SLIM THUG & Z-RO Summertime 10 11 -1 0.3111
39 38 WAKA FLOCKA FLAME Round Of Applause f/Drake 10 9 1 0.3453
35 39 JUICY J Show Out f/Young Jeezy 9 10 -1 0.2622
43 40 RIHANNA Birthday Cake 9 7 2 0.3352
40 41 YOUNG JEEZY Leave You Alone f/Ne-Yo 9 9 0 0.267
34 42 BIG SEAN Dance (A$$) 8 10 -2 0.2837
41 43 CA$H OUT Cashin' Out 8 8 0 0.2759
42 44 TREY SONGZ Heart Attack 8 8 0 0.1829
38 45 2 CHAINZ No Lie f/Drake 7 9 -2 0.1711
53 46 FAT JOE Another Round f/Chris Brown 7 5 2 0.1731
45 47 RICK ROSS Diced Pineapples f/Drake 7 6 1 0.1731
56 48 WALE Lotus Flower Bomb f/Miguel 7 5 2 0.1715
37 49 KANYE WEST Mercy f/Big Sean/Pusha T... 7 10 -3 0.1915
82 50 ACE HOOD Hustle Hard 6 2 4 0.134
Yes they do. Both stations compete for the 18-34 audience. There are plenty of CHR listeners that listen to KBXX, there are plenty that listen to KTBZ, and the host of Spanish stations, not to mention the other CHR and Hot AC in the market. KRBE is competing with ALL of those stations to grab as many listeners for as long as they can and it seems they're not doing a very good job competing there. I'm sorry for mistaking you for a Cumulus employee, not even Cumulus is dumb enough to hire somebody with your lack of basic radio knowledge.
chrocket87 said:
Lol, okay, then, KRBE better start playing those 48 songs on KBXX's airplay chart that aren't anywhere on the pop chart - and they'd better add all the tracks on the Alternative chart to compete with KTBZ, and all the tracks on the Country chart to compete with the County stations
And, you're right, they should start adding Spanish-language tracks to compete with the Spanish stations
In case you can't tell I'm being sarcastic, and you have absolutely no clue what you're talking about :
Never said that extreme. Though they might want to change something, as they're #2 in cume, #9 in share. This means they have a ton of listeners, but they're not staying long or leaving and not coming back for awhile (typical for CHR). I wonder where those listeners went? Oh, yeah, CHR listeners are generally not picky, so they listen to a number of different formats, such as Alternative, Country, and Urban. So, yes, they do compete with all the aforementioned formats. They need to do something different, as there is no excuse for it to not be top five in it's demo, especially with that large of cume.
Oh, I was thinking they just wanted pop/rock/Hot AC and tired Alternative tracks. You mean they like hip hop or rhythmic still, even in 2013?! I thought that was so 2009chrocket87 said:
So how long are we going to give The Game to stay with us?
At least a year or so. It seems to be starting to build it's audience now and I know a poster a month or so ago said it was already starting to beat WQXI in several demos, so The Game is going nowhere anytime soon.
KBXX is no where near a Rhythmic/Top 40 station. It is Urban/hip hop. Most people that listen to top 40 may or may not listen to to urban hip/hop. So what if they both compete for the same age group. So does active rock. You going to tell me that Q100 takes from Project 961? Not buying that at all. Again, KBXX is no way in any fashion or form a rhythmic/Top 40 station.
Aside from what their official format classification is, I think what Chrocket is getting at is not that the two stations are in direct competition, but that they do effect each other indirectly in some ways. Saying an urban and a CHR have no effect on each others numbers is inaccurate. They do have some effect on each other. Not as much as if they were direct competition of the same format, but any station that pulls its numbers from the same age group of listeners is going to effect the numbers of another station catering to that age group as well, even if it is a different format. No, a CHR isn't directly competing with an urban, however they are both competing for listeners in the 18 to 34 age demo. There are only so many shares to go around in the 18 to 34 demo so if one station gains a share or two then you look to see where they took those shares from. Someone had to lose some 18 to 34 listener shares in order for the other to gain them. Who lost them? The other stations competing in that demo. So if one urban and one CHR are the only stations in town competing for 18 to 34 listeners, and the urban is performing way better than the CHR, then the urban is taking more of those shares than the CHR, and in that respect it is effecting the CHR's ratings. It also shows that obviously the 18 to 34 year olds living in that market prefer more urban music. If it were smart, the CHR should want to be more on the rhythmic side than the adult side in order to maximize it's shares in a market that clearly prefers more urban.
J
joqitch
Guest
chrocket87 said:
KBXX is nothing like Wild. The Boxx is an Urban Comtemp reporting as a CHR/Rhythmic. The Boxx parallels V103 more so than Wild.
Also, KRBE in January is top 5 in 18-34/44/49 women, which is their target. As well as 25-44 women, which is a money demo.
Is KBXX more or less urban than the rhythmic WQHT in New York?
jabba17 said:
That "pitcher" bills over $500,000 a month. Sports-talk has one of if not the the highest revenue per rating point of any format. 92.9 should be billing over a million a month in a year.
Lol I don't know what you think your point is - on yeah, as usual, you don't have one ;Dcarolinaradio said:Oh, I was thinking they just wanted pop/rock/Hot AC and tired Alternative tracks. You mean they like hip hop or rhythmic still, even in 2013?! I thought that was so 2009chrocket87 said:
As many posters pointed out above, stations with no overlap in music don't directly compete with one another, in terms of worrying about losing listeners to the other station
Try to swallow that for me :
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