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Jelli

B

Barry

A number of contemporary music stations with young demos , including nearby WBLI and WPST have been offering daily or weekly shows that let their listeners pick much of the music through an online site called Jelli. It makes a game out of rating songs.
This seems to be a fun way for stations to encourage their listeners interact with them, and feel a bit in control of the music- an updated version of the request show.
Would this be worth a try for an hour or two at night on local current music stations such as 92 Now, Z100, or WRXP?
CNN article about Jelli: http://www.cnn.com/2011/TECH/web/03/01/jelli.radio/index.html?hpt=Sbin
WPST'a description of their nightly Jelli show: http://www.wpst.com/page.php?jock_id=8221&page_id=51139
 
If WRXP's rock format was just starting out, I could see why they would experiment with it. But the fact that they're not just gives people the feeling that Emmis is waiting to pull the trigger on a sale of WRXP to another entity.

I believe Q104 is already using the technology on "Two-Fer Tuesdays," playing a song by an artist and devoting the other half of the two-song set by a track by the same artist, as voted by listeners on their website.
 
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