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Jill fm rumor

Advice for Jill-FM: Emulate the formatics of the late great MIX 95.9

4UH8SIMBKAGN said:
Read the bottom of Richard Wagoner's column that was just posted http://www.dailybreeze.com/ci_12521980
Click to expand...
If the rumblings Richard writes of in his column regarding some sort of management changes over at Jill-FM (92.7), it would be great to see someone emulate what former Mix 95.9 (now The Fish) programmer Craig Carpenter (whom Richard has frequently expressed justifiable admiration for) did by taking the reigns and re-create some radio magic like he did at MIX 95.9 in Anaheim.

KXMX-FM (MIX 95.9) was HOT AC, with a knack for uncovering and "owning" new and rare to these shores, classic tracks. IMHO, this market needs a "shake it up" station. Had hoped that The Sound would be that station, but alas it's not. KCRW is a bit too soft and esoteric. Indie 103.1 was indeed a "shake it up" station, and many of us loved it so (admittedly not enough for its enduring survival on-air but heck it lasted 5 years and continues to exist (thrive even) online!).

Jill-FM with its OC and East SFV valley signals could be a significant rim-shot player in this market if it truly tried, if it truly wanted to be, if it decides to emulate much of the formatics that were part of the MIX 95.9 success formula.

Note to the inevitable nay-sayers - the reason KXMX went away was a station sale to Salem, who's objective it was to acquire a local signal for it's Christian Fish format regardless of how successful the acquired station was already in its existing format.
 
Re: Advice for Jill-FM: Emulate the formatics of the late great MIX 95.9

Maybe we can finally get some decent music segues back on the radio! The problem is that the 92.7s are going no where fast. Look at it this way: if something different is tried, the ratings can't get worse.

Good luck Mr. Carpenter!

David at USC said:
KXMX-FM (MIX 95.9) was HOT AC, with a knack for uncovering and "owning" new and rare to these shores, classic tracks. IMHO, this market needs a "shake it up" station. Had hoped that The Sound would be that station, but alas it's not. KCRW is a bit too soft and esoteric. Indie 103.1 was indeed a "shake it up" station, and many of us loved it so (admittedly not enough for its enduring survival on-air but heck it lasted 5 years and continues to exist (thrive even) online!).

Jill-FM with its OC and East SFV valley signals could be a significant rim-shot player in this market if it truly tried, if it truly wanted to be, if it decides to emulate much of the formatics that were part of the MIX 95.9 success formula.

Note to the inevitable nay-sayers - the reason KXMX went away was a station sale to Salem, who's objective it was to acquire a local signal for it's Christian Fish format regardless of how successful the acquired station was already in its existing format.
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I'm sure Jill knows there is a format problem, but how maverick will they be in correcting it remains to be seen. Whatever they do will need to be easily sellable on the local direct level. Their net billings for '08 were extremely off target and reported to be under $700K with Q1 of this year at $100K.

They can have the greatest format in the world, but if a majority portion of the market cannot pick up the signal, it won't translate into ratings and agencies won't buy. Whatever they do formatically will need to appeal to local direct advertisers.
 
Hunter said:
I'm sure Jill knows there is a format problem, but how maverick will they be in correcting it remains to be seen. Whatever they do will need to be easily sellable on the local direct level. Their net billings for '08 were extremely off target and reported to be under $700K with Q1 of this year at $100K.

They can have the greatest format in the world, but if a majority portion of the market cannot pick up the signal, it won't translate into ratings and agencies won't buy. Whatever they do formatically will need to appeal to local direct advertisers.
Click to expand...

Pfftt....radio has to be profitable? Noooooooo.......
 
Hunter said:
I'm sure Jill knows there is a format problem, but how maverick will they be in correcting it remains to be seen. Whatever they do will need to be easily sellable on the local direct level. Their net billings for '08 were extremely off target and reported to be under $700K with Q1 of this year at $100K.

They can have the greatest format in the world, but if a majority portion of the market cannot pick up the signal, it won't translate into ratings and agencies won't buy. Whatever they do formatically will need to appeal to local direct advertisers.
Click to expand...

Maybe they would make more money if they quit targeting Thousand Oaks so much and opened up to the OC and other areas. (as discussed in earlier threads)
 
92.7 has been a popular frequency for trying dance: Chicago, Phoenix and San Francisco. Of course only one of them still exists.
 
ocer said:
Maybe they would make more money if they quit targeting Thousand Oaks so much and opened up to the OC and other areas. (as discussed in earlier threads)
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That is part of the problem. Even though the station has a signal in the OC and part of the High Desert, there is never any mention of these areas in the advertising. Too much niche advertising right now.
 
I listened to 92.7 in the car, and I was actually impressed with what they were playing. It was like a cross of what KXMX and KYSR were and what KOST is right now. It was actually LISTENABLE radio!
 
It's the first of many moves by new Market Manager Bob Visotcky. New PD, more OC sales people, new station manager, and new website and station marketing...or so his linkedin.com profile says. Bob is the Amaturos' choice to stop the bleeding and fatten the billing so they can sell the stations.
 
socalguy said:
It's the first of many moves by new Market Manager Bob Visotcky. New PD, more OC sales people, new station manager, and new website and station marketing...or so his linkedin.com profile says. Bob is the Amaturos' choice to stop the bleeding and fatten the billing so they can sell the stations.
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Amaturo has had the stations up for sale for more than 10 years. He's not selling. If he didn't like what he was being offered at the peak of sales prices, he's not going to take what he'd get today.
 
I love the new slogan, Diva on the Radio. Really tells you how the station is doing. Jill is a for sure a diva because she can get by with the crappy ratings she has without having to do anything about it!
 
I tuned in the other day and was getting fairly good reception in downtown LA. I know this can vary substantially based on weather and other factors, but I was quite surprised. Maybe they should sell the rimshot into LA angle a little more?
 
Would it be possible for KJLL to add a repeater in the LA area for a full market coverage or move one of its signals closer to the LA area WITH PERMISSION THIS TIME (i.e. Move the Fountain Valley signal to the border of the LA/OC county. I think South OC would still be able to hear the station because the other day while I was flipping stations in North SD, I could still hear Jill with some static). With that move and maybe a little more advertising and focus on the playlist, I think the station could achieve more than a 0.1 share!
 
Bob likes to fancy himself as a startup and turn around guy. It is the first of many moves. He intends to oust most of the staff, essentially start over, and he will parachute out in 12-18 months for something else.
 
Everyone seems to be catching on to the new (?) game plan. The replacement Ops Manager is in the house, the music is being changed ever so slowly, but the imaging, the audio processing and the signal still suck. They needed a much bigger shot in the arm than this. Same old, same old.
 
DrLove said:
Everyone seems to be catching on to the new (?) game plan. The replacement Ops Manager is in the house, the music is being changed ever so slowly, but the imaging, the audio processing and the signal still suck. They needed a much bigger shot in the arm than this. Same old, same old.
Click to expand...

I don't know what type of processing they have, but it needs to be fixed. They should just bring in an 8100A. That would solve a bunch of problems.
 
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