L
lash
Guest
Impressive book for Magnum Broadcasting and Joe FM 12+ in State College. I haven't seen a Frog drop like that in a long time. Congratulations!
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i think that joe should try going deeper. right now froggy has the bigger library...and even that is not really big.
joe might be able to take some listeners away...but the lack of variety is a huge limiting factor...not to mention signal problems and lack of long-time central pa personalities that people feel like they know so well.
at least with playing more new music the playlist is being refreshed more often.
i think numbers will level or drop a bit as people realize there is more variety on the frogs.
joe might be able to take some listeners away...but the lack of variety is a huge limiting factor...not to mention signal problems and lack of long-time central pa personalities that people feel like they know so well.
at least with playing more new music the playlist is being refreshed more often.
i think numbers will level or drop a bit as people realize there is more variety on the frogs.
Am I missing something? Yes Joe had an impressive debut...but I'd hardly say they "rocked the Frog". #1 is #1 no matter how you slice and dice it and looks to me like Froggy still holds that slot. But Joe has a lot to be proud of as well. A strong showing for their first complete book.Ned Gimp said:Joe confirms that locals are undergoing a certain amphibian fatigue. Most impressive considering Froggy used two signals in SC this book.
If there is one thing Joe did immensely well in...it was being in your face. They are everywhere and I think all the local broadcasters can learn a lesson from what they did. They sponsored the Bowl Game on the big screen at the State Theatre....they had the "vote Joe" signs at election time...they were at Quaker Steak and Lube and even the strip club. Joe seems to do a good job of being the average "joe" who pops up everywhere you go and I think that says a lot for their successes.
But that being said, let's not kick the frog for doing immensely well also. Did they drop...sure. Does it look like their drop went straight into Joe's corner...Yep! But are they on the floor licking their wounds...probably not. They are still the top dog (er....um Frog)...here in the Hoppy Valley
L
lash
Guest
Trust me, the walls fell at headquarters in Altoona. These numbers went directly to Joe. Outstanding debut! When have you EVER seen the Frog take a hit like this.
Never!
Never!
G
gargoyles
Guest
Froggy maintained its book-to-book numbers in Altoona (25.point something this time, 24.something last time.) But took about a 30% hit in State College. The two communities are roughly equal in population (Altoona 109-thousand, State College 126-thousand,) that's still a big reduction in net listeners.
Assume that the numbers are imperfect and that a lot of Joe's numbers are sampling a new and heavily promoted station, and that the actual loss isn't as bad as it seems, and you still have a worry.
Joe does a nice job and sounds fresh. Froggy relies heavily on legacy, its "frog" gimmicks and the power of multiple signals and there's STILL cause for alarm among the lily pads.
The question remains, can Joe build on the apparent success? Can it maintain the freshness? Can it maintain the generally decent audio, can it maintain the high level of promotion and continue to gain?
Will/should Magnum build on this success by taking on Forever in other areas, where there's weakness?
And is there enough ad revenue in these two communities to support the media glut that feeds on it? (Two daily papers, two monthly magazines, a dozen or so radio stations, a few TV stations, cable TV and who knows what-all else?)
Assume that the numbers are imperfect and that a lot of Joe's numbers are sampling a new and heavily promoted station, and that the actual loss isn't as bad as it seems, and you still have a worry.
Joe does a nice job and sounds fresh. Froggy relies heavily on legacy, its "frog" gimmicks and the power of multiple signals and there's STILL cause for alarm among the lily pads.
The question remains, can Joe build on the apparent success? Can it maintain the freshness? Can it maintain the generally decent audio, can it maintain the high level of promotion and continue to gain?
Will/should Magnum build on this success by taking on Forever in other areas, where there's weakness?
And is there enough ad revenue in these two communities to support the media glut that feeds on it? (Two daily papers, two monthly magazines, a dozen or so radio stations, a few TV stations, cable TV and who knows what-all else?)
W
wiseman
Guest
Forever went into panic mode when JoeFM appeared. They sacrificed decent and potentially big bucks on Hot103 to secure a second signal in State College. Then they dedicate the SC effort to keeping the Frog on top.
Unfortunately, that meant purging the staff to the geniuses in charge.
Now the Frog is sick, Lite is dead, Hot is gone, Qwk can't generate revenue by format.
But the book doesn't matter as long as you have solid long term relationships and a fantastic reputation in the community. !!
Unfortunately, that meant purging the staff to the geniuses in charge.
Now the Frog is sick, Lite is dead, Hot is gone, Qwk can't generate revenue by format.
But the book doesn't matter as long as you have solid long term relationships and a fantastic reputation in the community. !!
wiseman said:Forever went into panic mode when JoeFM appeared. They sacrificed decent and potentially big bucks on Hot103 to secure a second signal in State College. Then they dedicate the SC effort to keeping the Frog on top.
Unfortunately, that meant purging the staff to the geniuses in charge.
Now the Frog is sick, Lite is dead, Hot is gone, Qwk can't generate revenue by format.
But the book doesn't matter as long as you have solid long term relationships and a fantastic reputation in the community. !!
I think Magnum is the big loser here. With JoeFM doing very well, with an extremely small operation against the giant semi-aquatic monster, it shows that a viable country format can get listeners and dollars. Yet they have focused on what? B 94? Hot? kids? that demo is there no doubt, but limited. That blowtorch screams for an alternative to the status quo, a tight, non-gimmicky country format that laughs at the frog.
shilton asks "Am I missing something?"
Yes. You're presumably looking at the two-book average rankers on All Access or R&R instead of the traditional one-book Fall report. In the Fall book, WFGY dropped 6 shares into a second place tie with Bus, while Joe jumped (not hopped) into 5th place with just shy of 6 shares & just a share-and-a-half behind Big Froggy. Great demo rankings, too. BTW, even with Little Froggy's shares piled on, they still fell out of the top spot.
Speculate all you want on what other stations might do in Country. Joe went ahead and did it. This one of those times when true radio junkies will recognize that something pretty special just happened, and give these people their due. Celebrate the achievement.
Yes. You're presumably looking at the two-book average rankers on All Access or R&R instead of the traditional one-book Fall report. In the Fall book, WFGY dropped 6 shares into a second place tie with Bus, while Joe jumped (not hopped) into 5th place with just shy of 6 shares & just a share-and-a-half behind Big Froggy. Great demo rankings, too. BTW, even with Little Froggy's shares piled on, they still fell out of the top spot.
Speculate all you want on what other stations might do in Country. Joe went ahead and did it. This one of those times when true radio junkies will recognize that something pretty special just happened, and give these people their due. Celebrate the achievement.
Jack...you are right. I have not seen the one book fall report as I am not "privy" to it...but if you'd like to share the information, let me know. I'll tell you where you can email it. I'd love to see the actual station by station breakdown.jackandcoke said:shilton asks "Am I missing something?"
Yes. You're presumably looking at the two-book average rankers on All Access or R&R instead of the traditional one-book Fall report. In the Fall book, WFGY dropped 6 shares into a second place tie with Bus, while Joe jumped (not hopped) into 5th place with just shy of 6 shares & just a share-and-a-half behind Big Froggy. Great demo rankings, too. BTW, even with Little Froggy's shares piled on, they still fell out of the top spot.
Speculate all you want on what other stations might do in Country. Joe went ahead and did it. This one of those times when true radio junkies will recognize that something pretty special just happened, and give these people their due. Celebrate the achievement.
Don't get me wrong...I am not belittling Joe's accomplishments, as they made one heck of a splash. Just was not sure it was worthy of saying they "crushed the Frog"...but then again, sounds like you are looking at different numbers than I saw. If I saw the breakdown, it would probably make more sense to me
At any rate...congrats to the little station that no one thought could! They did make a really impressive blast onto the scene.
A
Ani WaHya
Guest
shilton said:jackandcoke said:shilton asks "Am I missing something?"
If I saw the breakdown, it would probably make more sense to me
At any rate...congrats to the little station that no one thought could! They did make a really impressive blast onto the scene.
Respectfully, you said the ratings system is flawed not that long ago. [EDIT]
[EDIT=inflammatory.]
What a refreshing wake-up call for all of us in the industry! Joe FM did it right. They may have "crushed" the FROG , They may have "rocked" the FROG , the fact is, is that somebody there figured out how to do that to the FROG! Bigger numbers for everyone if they continue! Confrogulations Joe FM , Confrogulations!
Ani WaHya said:shilton said:jackandcoke said:shilton asks "Am I missing something?"
If I saw the breakdown, it would probably make more sense to me
At any rate...congrats to the little station that no one thought could! They did make a really impressive blast onto the scene.
Respectfully, you said the ratings system is flawed not that long ago. [EDIT]
[EDIT=inflammatory.]
Yes...I did say its flawed...and IT IS! No one here will dispute that. But at the same time, it is pretty much the only indicator we have at this time, so we have to at least consider what it has to say even if we take it with a grain of salt. Fact is...Joe is making a splash and I do not need a piece of paper to tell me that.
I am not a Country fan...so I don't hear it...I don't see it...I don't get it...but Joe's sudden success is very real.
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wiseman
Guest
It will be very interesting to see how Froggy responds. Froggy's value in Happy Valley just dropped, and worse, the soft underbelly has been revealed, and worser, their flagship's vulnerability is shown while the companies other local properties are flat or in decline.
Lots of people would tell you that my value as any kind of consultant is not worth the paper my paycheck is written on...but if it were me, I'd say the time is ripe to keep the format, but ditch the campy Froggy this and that crap and Morph real quick into "today's Hit Country, Y98 then focus long and hard on rebuilding those ties to the communities they serve. Get out and about and in the faces of the listeners once more.wiseman said:It will be very interesting to see how Froggy responds. Froggy's value in Happy Valley just dropped, and worse, the soft underbelly has been revealed, and worser, their flagship's vulnerability is shown while the companies other local properties are flat or in decline.
Joe may have the steam...but 98.1's got the power behind her frequency to make a comeback with just a little tooling around
shilton said:focus long and hard on rebuilding those ties to the communities they serve. Get out and about and in the faces of the listeners once more.
why the need to rebuild?!? those ties are still there.
i don't think just new country is the answer. most people like variety. that's why these top 40 stations or whatever you want to call them around here are always having to tweak/change. stations like 3wz and waly that have a larger variety are the successful stations. i do think the froggy lingo overdoes it...but it would be a mistake to just play the same new tracks over and over and over.
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ratingsgeek
Guest
Aside from ego, State College means nothing to Froggy. With a 25 share in Altoona, it's one of America's most dominant radio stations relative to its home market. Changing anything for the sake of scoring some useless ratings in a neighboring market would be foolish.
G
gargoyles
Guest
Earth to Previous Poster: SC is both larger and more affluent than Altoona. (sources, US Census Bureau, US Department of Commerce.) A 25 in a market of 109 thousand is nothing to sneeze at. And neither is a 10ish share in a market of 130-thousand. Nevertheless, Froggy needs to do something (and Joe needs to not stumble.)
Being dominant is not something one can take for granted, and neither is someone who becomes a competitor from out of nowhere.
This could be a fluke, but probably isn't. The numbers may be inexact, but the ratio is probably close.
Being dominant is not something one can take for granted, and neither is someone who becomes a competitor from out of nowhere.
This could be a fluke, but probably isn't. The numbers may be inexact, but the ratio is probably close.
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