One important thing to remember is that we used to think "COL" meant "City of License" but, starting decades ago (I think at a license application south of Roswell, NM) the FCC began to use an interpretation as "Community of License" which would include any unincorporated community,
In my "home market" there are stations licensed to Mecca, Bermuda Dunes and Thousand Palms, none of them being incorporated towns or cities.
In my "home market" there are stations licensed to Mecca, Bermuda Dunes and Thousand Palms, none of them being incorporated towns or cities.