Simone is not a good candidate for any regular shift. He is the Luis Sojo of radio. A decent utility man that can come through in a pinch, but not an everyday player, and certainly not a superstar. Pull him off the bench when you need a .250 hitter to single someone over to 3rd. Plug him in when someone's on vacation, and when everyone's tired of his schtick after 2 weeks he goes back on the bench.
And if the goal is to lower the demo from 65 to death at WOR, Simone in the morning, talking about his favorite Milton Berle and Soupy Sales moments isn't the way to do it.
Couldn't have said it better.
And do you really think Simone would turn down morning drive if offered because he doesn't want to wake up early? The guy is a narcissistic attention whore.
And thank god gambling is finally retiring.
That station is a joke. Clear house and start over!