• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Joy To The World

SirRoxalot said:
My guess is that the audience they're after won't remember it from 1979, and half the people out there call it "JOY" anyway. Great call letters. Might as well take advantage of them.
Click to expand...
WJYE would like to attract a few female listeners who started listening to hit radio around 1979. That would be KB, WYSL, Y-103, QFM97 and Rock 102. Today, they'd be about 40 years old, definitely in the 35-49 demo and they primarily listen to Kiss, Star and to some extent, WYRK and WBLK. Regent appears to have thrown down the gauntlet with a challenge to Entercom in the quest for 25-49 year old ladies. The competition could be intense with millions of dollars in advertising revenue on the line.

There's WYRK, WJYE and WBLK pitted against Star and Kiss, competing for Women 18-49 / 25-54. Jack and The Lake skew toward Men and seem to be the weaker members of their respective clusters, although Entercom reaches a good number of men with WGR and WBEN; Jack as of late, not so much.

It's interesting to observe how WHTT re-shaped the market metrics by moving from Mix back to Classic Hits, where years ago it gained so much success as Buffalo's Greatest Hits in a gradual transition from Oldies 104. As Mix, it was "third man in" competing with Star and WJYE, trying to establish a nitch and modestly doing so, primarily in middays. As Oldies and Buffalo's Greatest Hits, and now as Classic Hits, WHTT has a very secure, albeit upper-demo nitch.

It doesn't really matter much what white men in the suburbs who grew up on Top 40 and Album Rock think of the changes made by WJYE. It's all in the hands and ears of Women now. Ladies choice.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom