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Buffalo JP done at WECK?
- Thread starter Gasman471
- Start date
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Cue me channeling Carson saying "That is wild. I did not know that!"
Based on similar situations in other markets, we see about 75% to 80% of listing going to translators when the AM has a limited signal (like an old Class IV) or is a daytimer.
In metros where the noise level is high, the use of AM be be even lower.
There are no cases that I know of where an AM with a comprable translator does better than the FM.
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Radiowaves
Guest
So you are speculating on WECK. You have no basis, other than knowing some other markets. Cool…you don’t know.
But .But.. But.. In Buffalo there is no cable TV, Internet, or motor cars---Not a single luxury. 80 percent of the hearing impaired and deceased population only uses AM Radio. This is undisputed fact...😑
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Radiowaves
Guest
I did find out today that WECK has decided to dump Nielsen beginning soon. Shula is not renewing saying it is “voodoo math”. I do have to say that radio diary markets are far more unreliable than PPM markets. TV ratings are by far the most accurate.
Buddy doesn't need Nielsen. The overwhelming majority of his sales are local direct.
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Radiowaves
Guest
How do you know?
Interesting. Doesn't Buddy also run an ad agency, and sales for a small local TV station? I wonder how his ad agency clients are going to feel about not having ratings for cost comparisons. We know from past posts here that Buddy lacks understanding of statistics, but one might think that many of his clients aren't similarly hampered.
So my question is: if Sr. Gleason is speculating on AM vs FM listening being greatly biased towards FM in situations where it has been measured, what proof do you have that 70% of WECK’s listening comes from the AM? Was there research done by you or others? Is there a breakdown on the ratings you’re privy to that shows actual AM vs FM listening? Was there a poll done at the American Legion?
I am all ears….if one person is speculating in your mind, be prepared to show proof/sources to ensure your point is valid. Otherwise it may hurt when the shoe’s on the other foot.
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Radiowaves
Guest
I am called on quite a bit to show “proof”, meanwhile others can speculate. David responds to mainly every post in the U.S.
I am simply asking him, so he initiated the topic, on how he could possibly know what WECK audience is on AM/FM
He makes a lot of statements. With all the statements he makes, I do not think that showing a fact is anything outlandish.
I happen to know and do business with the owner. The owner, for now, subscribes to Nielsen. The owner knows what the breakout is. He has showed me do we can make informed decisions for our clients when purchasing ad time on WECK.
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Radiowaves
Guest
He lacks statistics? Have you ever sat down with him to verify that? His stats seem pretty good where they matter. He has been wrong about some things here, but he has also been correct on many things.
Being an educator yourself, you must realize that there are sometimes can be gray areas
The answer to your question is simple. Buddy is dropping Nielsen for WECK, not his ad agency, which buys spots on OTHER STATIONS. Buddy’s clients are already sold on WECK.
So, still no proof?
I can assure you that what basic information David E has can be verified. As of right now, you have presented secondhand unverifiable information (heresay) that probably can’t be backed up without access to whatever data the owner has chosen to share (or make up) with you.
I’m not saying it’s right or wrong, but if by your opinion he’s speculating, you are not doing much better (if not worse).
As for him replying to “every post in the US”, keep in mind that he moderates and once was a partial owner of this very site. I’d say that gives him the right, if not the expectation, to call out things that appear to be shenanigans anywhere here.
Put it this way, if the numbers show 2/3rds of people are listening to the AM instead of FMs and can be proven, I’ll gladly ensure you’re able to see me eating my hat.
…And given that both y’all’s posts are mere “speculation”, I’ll take the speculation from the man who’s been in this industry since my father was a kid. Just sayin’…
Aaannnd, so far, you've shown no proof. Oh, you do a lot of talking, but as far as showing us any proof, you've done nothing other than claiming Ostrander has shown you the breakdowns. Well, guess what? NO ONE CARES! Even Ostrander doesn't care about AM vs. FM listening. It's all listeners. Even the clients you talk about don't give a sh!t! All they want are results. They don't care if their message is received by AM, FM, smoke signal or carrier pigeon. It doesn't matter to anybody BUT you. You're so turned on by AM vs. FM I fear you're suffering from premature modulation.
David Eduardo doesn't need to be defended by anybody. He's forgotten more about Radio than most people will ever know. I do know that outside of you and maybe Ostrander, NOBODY, and I mean NOBODY, gives a rat's rear end about WECK and AM vs. FM listeners.
To recap:
1. JP's gone from WECK. He bluffed, Ostrander called, JP's unemployed.
2. Nobody outside of you or Reginald Fessenden cares that much about AM (Google him).
3. If there is a moderator listening, please, for the sake of peace in the Western Hemisphere, lock this thread.
P.S. AM is dying. At this point, it's a mercy killing. I used to be a staunch defender of AM's. Hell, I even wanted to own a clear channel AM when I was a kid. Now, if you tell me you have the highest rated AM or best AM in the world, that's akin to being voted 'Best Landfill'. It's still a garbage dump at heart. My brother's company is looking at an AM now for the 10 acres it sits on to turn in the license and build apartments on. It's worth much more as land than an actual broadcast facility.
Radiowaves, I don't know who you are, and I don't really care. I appreciate that you care about Radio, but at this point, it's exhausting. If this were a horror movie, you in this thread would be the little kid that is so annoying that even the clown in the sewer with the red balloon would scream and run away.
David has access to research that must be paid for. For you to have access you must be working for the person who paid for the research or the client who bought access to it. You cannon divulge specific details but you can generalize. Those demanding David 'put up' the details, I say, you show yours first and document the legitimacy. We're waiting (direct reference to Caddyshack).
You might want to go back and look up Buddy's posts re: statistics. He's shown that he really doesn't understand them (or at least the methodology) and doesn't care to. It will be interesting to see how Nielsen reacts to Buddy dropping their ratings for his radio station but keeping them for his ad agency. Someone who's better versed in their pricing structure will likely be able to answer if one service is cheaper than the other, and if he'll still be able to use the "agency" numbers to sell the radio station.
Oh, I KNOW who Radiowaves is now. He's done everything to scream 'I'm B**** S****' except stand on his wallet and tell us how rich he is and how he's a member of the NY Radio Hall of Fame. Isn't that right, Ostrander?
I'll give you credit for making money. I'll give you credit for calling JP's bluff, even though YOU f'd up in the first place and hired someone whose ego almost matches yours. Seriously, I'm surprised the two of you lasted in the same building for so long as both of you tend to suck all of the oxygen out of any space you enter.
You do know that 4 out of 5 orthopedists say patting yourself on the back so hard will lead to rotator cuff tears and arthritis, don't you? Great for you that WECK does well. Enjoy your money and enjoy waking up every morning. If you're looking for friends, tie a porkchop around your neck and find a pack of rabid pitbulls, but stop hijacking threads to assuage your fragile ego.
Ratings don't mean anything to me. Personal glory means nothing. Everywhere I worked, managed or owned, I was more interested in making sure we made money, my employees were well-paid and happy, and my advertisers were happy with the results. If someone told me I did a good job, I thanked them and told them I had a good crew working for me, because NO station is a one-man 24 hour show. I wanted my entire team to share in any award or praise, because the station doing well and being lauded meant I had done MY job of putting the right people in the right place and LETTING them do THEIR jobs to the best of their abilities. Why can't you be satisfied with your success and stop screaming for attention like a toddler at the Thanksgiving table?
Oh, I'll call you by your nom de plume instead of using your real name or 'B**** S****' when you stop acting like an ass and act like a grown-up and have an adult conversation. Otherwise, bye, Ostrander.
I mean... I usually listen to the AMs of stations I can get on the FM dial. Music stations, too. I happen to love the sound of music on AM radio, especially when processed right.
But I'm definitely an outlier, no question about that.
My experience has been that a decent number of people do still listen to the AM signal of the station I work for, but the FM also gets quite a few ears.
I mean... RADIO is a dying medium. I get a chuckle out of all the folks here who keep talking about AM being a dying medium and that's why FM translators are the next thing. Yeah... for now. Sorry, but I don't think FM has a very rosy future, either. It's just not as far gone as AM is.
Glad you point this out, exdjted, because it's definitely the case. I'm 22. Most people my age did not grow up listening to radio at all regularly. My good friend (who ironically loves oldies and builds 50s/60s/70s cars) takes the radios out of them - working or not - and streams exclusively. That's most people my age. I'll put up with beat frequencies, buzz, hum, fading, etc. to hear a distant AM at night. My siblings? I don't think I've ever seen either of them turn on the radio, not even in the car. Apple CarPlay it is. AM isn't just dying, but rather it's a symptom of the whole terrestrial broadcast industry dying.
It joys me to see that 70% of WECK's listeners are still tuning in via AM radio. Pretty doggone cool! Especially considering the format. If nothing else (other than a lot o' drama) I've learned about a station I now want to check out!
Using your logic, the music industry is dying because physical sales have dried up.
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