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July '22 6+ and More

While there is no "czar of radio," there are certainly a couple companies who are responsible for the rapid shrinking of the business and the inability to do anything to stay relevant.

You keep throwing this word "relevant" around as though you're the decider of what is or isn't relevant.

The companies that you say are "responsible" are moving to the internet. Don't depend on them for "relevance." They've already left town. If they're supposed to be "responsible," no one has told them.

And yes, everyone is doing their jobs. Complying with corporate programming decisions, doing what they're told, and trying to keep their head above water and hope they have a job after the next round of inevitable layoffs.

You have a very narrow view of radio. There are thousands of radio stations that aren't owned by corporations, that don't have corporate mandates, and don't have annual layoffs. Some of those stations exist in your own town. KOAI isn't owned by some big corporation. It's a local group who runs their station on the cheap because that's what they do. No Wall Street investors to answer to. There's also KJZZ, a station that is regularly among the most listened-to stations in town. And they don't have commercials, so you can't use that excuse. They depend on their listeners for their paycheck. Look around. It's not all doom and gloom. You can't look to the future if you're burdened by the past.
 
Nobody is saying that things are just fine or even the same. But radio is far from dead, and vastly more people use it regularly than you indicated.
I am (obviously) skeptical of your claim that "vastly" more people use it regularly. My "research" is anecdotal, and comes from talking with the young people I've worked with since leaving radio and landing in a tech company. They're aware of it since their parents listened (and maybe still do), but it is way down their list of listening choices if on the list at all. The last bastion of radio was the automobile, but for most of them the thing in the middle of the dash is the "infotainment" and the most important feature is whether or not it has Apple Car Play or Android Auto.

As for the elephants, what is being done to address those problems? Long ad breaks haven't seemed to budge for years, and talking to the sales manager to cut some of that bloated inventory is usually a non-starter.

Yes, radio is one for many and you can't pick the playlist, but that was always true. Maybe if listeners felt they had some control over the music selection? It's a crazy idea and has never been tried (sarcasm) but if radio is going to compete it has to offer something to make up for that shortcoming. Radio used to be much more participatory. The phone lines used to light up with people making requests. Shows were peppered with callers doing "shout outs" or just being funny. Listeners had some sense of agency, and at least the illusion that their requests were influencing what was being played. Plus they got a brief moment to talk to their favorite personality. Streaming services don't offer anything like that. Most radio stations don't anymore.

As for the revenue issue, what is being done to counter that? Seems to me that it has been nothing but budget cuts. Even during a good year, there's budget cuts. Talent let go. Operations consolidated. Less and less money invested in the product. This also drives the reduction in revenue, and nobody seems to grasp that simple fact. The product has gone downhill year after year in terms of quality and a unique selling point to potential listeners due to constant budget cuts, and when the revenues shrink again (as they inevitably will), the answer will be even more cutbacks. Lather, rinse, repeat.

When it comes to solutions, you seem to be saying "just do what (insert country) is doing, automate and syndicate everything!" You mentioned Macon, Duluth, and Spokane, and there's two things you seem to miss. One, of course they don't offer top-notch radio stations anymore, because all the money that might be spent on hiring talent or investing in the product is gone due to consolidation and the need to hit the quarterly numbers of the giant corporation that owns them. The other part is that the talent that used to get their start in smaller markets isn't coming, because there's no jobs in smaller markets for the most part. Used to be a young jock could learn their craft in Duluth, move up to a job in Spokane, make the jump to Seattle and then into the majors. That "farm system" is for all intents and purposes dead, and new talent is trickling up very slowly rather than banging on every PD's door from New Bedford to New York. Why work in old fashioned radio when you can make more on Tik Tok, YouTube, or a podcast? That national, entertaining talent you want to put on every station has to come from somewhere, and it isn't going to be small or medium market radio stations.
 
The station got rid of the very people that made it a significant entertainment choice back then. You need only to count the listeners to know why. Of course, their change of music is another huge reason.

Time marches on. They made those changes because the audience was all over 55. They can't sell that audience. So as entertaining as the old DJs were, the advertisers wanted younger people. Somebody has to pay the salaries of those entertaining people. If you're not the one paying, then they don't care if you stop listening. And as I've said before, name all the entertaining local DJs on KOAI. You listen to these stations for the music, not the DJs.
 
As for the revenue issue, what is being done to counter that? Seems to me that it has been nothing but budget cuts. Even during a good year, there's budget cuts. Talent let go. Operations consolidated. Less and less money invested in the product.

Here's the choice: Increase the price for the spots, angering the advertisers. Or increase the number of spots, angering the listeners.

Which would you do? I will tell you the companies have already done both. What else is there? Would you like to work for free?
 
Look around. It's not all doom and gloom. You can't look to the future if you're burdened by the past.

It's not all sunshine and rainbows, either. I get that you still have passion and are defending your position because you have a personal stake in it, but it might be helpful to look at it from a different perspective.
 
I am (obviously) skeptical of your claim that "vastly" more people use it regularly. My "research" is anecdotal, and comes from talking with the young people I've worked with since leaving radio and landing in a tech company.
It's based on tens of thousands of PPM metered persons and hundreds of thousands of diary surveys each year.
They're aware of it since their parents listened (and maybe still do), but it is way down their list of listening choices if on the list at all. The last bastion of radio was the automobile, but for most of them the thing in the middle of the dash is the "infotainment" and the most important feature is whether or not it has Apple Car Play or Android Auto.
Over 80% of US cars don't have any of those features. If you survey rich techies, you will get Tesla answers.
As for the elephants, what is being done to address those problems? Long ad breaks haven't seemed to budge for years, and talking to the sales manager to cut some of that bloated inventory is usually a non-starter.
Ad breaks are based on the revenue that advertisers will pay, starting with Cost Per Point agency buys. Many stations have tried to limit ads and increase rates and failed... always.,
Yes, radio is one for many and you can't pick the playlist, but that was always true.
And "back then" there were no alternatives, or very limited ones like 8-Tracks or cassettes or CDs.
Maybe if listeners felt they had some control over the music selection? It's a crazy idea and has never been tried (sarcasm) but if radio is going to compete it has to offer something to make up for that shortcoming.
Two CA stations did all request radio in the LA and SF areas. They failed.
Radio used to be much more participatory. The phone lines used to light up with people making requests. Shows were peppered with callers doing "shout outs" or just being funny. Listeners had some sense of agency, and at least the illusion that their requests were influencing what was being played. Plus they got a brief moment to talk to their favorite personality. Streaming services don't offer anything like that. Most radio stations don't anymore.
And most people do not "phone" on their phone... they text and do other communications, but they don't call. And one reason stations don't put callers on the air is that the cellular codecs fight with station systems and sound horrible.
As for the revenue issue, what is being done to counter that? Seems to me that it has been nothing but budget cuts. Even during a good year, there's budget cuts. Talent let go. Operations consolidated. Less and less money invested in the product. This also drives the reduction in revenue, and nobody seems to grasp that simple fact. The product has gone downhill year after year in terms of quality and a unique selling point to potential listeners due to constant budget cuts, and when the revenues shrink again (as they inevitably will), the answer will be even more cutbacks. Lather, rinse, repeat.
That is when the groups discover national radio with local commercial breaks, 24/7. It works in other nations, from France to Chile to Burkina Faso.
When it comes to solutions, you seem to be saying "just do what (insert country) is doing, automate and syndicate everything!" You mentioned Macon, Duluth, and Spokane, and there's two things you seem to miss. One, of course they don't offer top-notch radio stations anymore, because all the money that might be spent on hiring talent or investing in the product is gone due to consolidation and the need to hit the quarterly numbers of the giant corporation that owns them.
There are plenty of local and smaller regional groups in those small markets. They can only do what local ad budgets will support. With the huge loss of local retail due to the Walmarkt / Target / Kohls / Office Depot / Lowes / Bed Bath & Beyond chain stores that don't buy local radio, they have to live within a budget, going for personal injury lawyers and the like.

It's not all about consolidation, particularly for the 7,500 commercial stations in unrated markets or markets below #100.

And a big issue in those smaller markets is the FCC's licensing of thousands of new stations, mostly in smaller markets, around 1990 due to Docket 80-90. You had markets that could sustain one or two stations suddenly with five or so, and nobody could afford to do local news or events.
The other part is that the talent that used to get their start in smaller markets isn't coming, because there's no jobs in smaller markets for the most part. Used to be a young jock could learn their craft in Duluth, move up to a job in Spokane, make the jump to Seattle and then into the majors. That "farm system" is for all intents and purposes dead, and new talent is trickling up very slowly rather than banging on every PD's door from New Bedford to New York. Why work in old fashioned radio when you can make more on Tik Tok, YouTube, or a podcast? That national, entertaining talent you want to put on every station has to come from somewhere, and it isn't going to be small or medium market radio stations.
New talent will be and has to be people who understand new media. Listeners don't want old-style jocks and announcers any more, and that is the real issue. Teddy Turntable is dead... the person who garners a new media following is the new king.
 
Here's the choice: Increase the price for the spots, angering the advertisers. Or increase the number of spots, angering the listeners.

Which would you do? I will tell you the companies have already done both. What else is there? Would you like to work for free?

I guess the answer is always going to be the same. Cut the budget, right? Pay less and less for talent. Lay off as many as you can while still keeping the lights on. Keep doing that cyclically until there is nothing left.

As for what I'd do? It's not my problem. As I said, I've been out of radio for a few years and am working for a tech company. They're growing rapidly, and while profitability is still a couple years off, they've got a lot of money behind them and a lot of money to invest in the product. I would have to take a pay cut to go back into radio. I did have a conversation about the possibility awhile back (working for one of the locally owned companies), but they couldn't match my pay grade let alone benefits.

As for my perspective, I admit to being very cynical on the future of radio. I wish it were otherwise. I put decades of my life into the business. Yet the sad fact is that the best days of radio are in the past. It isn't on me to save it anymore.
 
Looking over the playlist, I see a lot of 70s. More than you'd see at WCBS. And I didn't see any 2000s songs. WCBS is playing several songs from the 2000s.
CBS-FM is definitely the most unique of Audacy’s classic hits stations (rightfully so), as is WOCL in Orlando. I think I did see “Uptown Funk” from 2014 played on KOOL when I was trying to find a playlist log, but it could have been inaccurate - I do know WIAD, CBS-FM and WOGL have all played or play that song. The 70s were definitely not affected at KOOL like WOGL. I doubt KOOL will be playing Pearl Jam or the like yet like WOGL does, or not outside of their 90s at 9. But the music is still pretty on target.

All in all, I would say KOOL as “Big” is musically similar to other Audacy stations 98.7 KLUV in Dallas, or KXSN in San Diego. Speaking of KLUV, I don’t know what their demo numbers are like but they’ve gotten pretty wobbly in the ratings in the past couple of years. I wonder if it’s another KOOL-FM scenario where they’ve evolved the music, but the listeners they’re trying to get aren’t aware. But they also have sister KJKK to deal with.
 
I guess the answer is always going to be the same. Cut the budget, right? Pay less and less for talent. Lay off as many as you can while still keeping the lights on. Keep doing that cyclically until there is nothing left.
A lot of radio's cuts in the last 20 years are due to changes in technology and FCC rules. There is no local studio requirement. There is equipment that is very reliable that does with one person what it took a half-dozen to do in the past. And there are many "workpart" shows that can be put on local stations with national stars like Seacreast, Bones and Charlemagne.
As for what I'd do? It's not my problem. As I said, I've been out of radio for a few years and am working for a tech company. They're growing rapidly, and while profitability is still a couple years off, they've got a lot of money behind them and a lot of money to invest in the product. I would have to take a pay cut to go back into radio. I did have a conversation about the possibility awhile back (working for one of the locally owned companies), but they couldn't match my pay grade let alone benefits.
Most of us in radio do it because we like it, too. Not many of us got truly rich, but the best of the breed still do fine.
As for my perspective, I admit to being very cynical on the future of radio. I wish it were otherwise. I put decades of my life into the business. Yet the sad fact is that the best days of radio are in the past. It isn't on me to save it anymore.
You are thinking 540 to 1600 and 92.1 to 107.9. Radio is streaming and mixed with podcasts and features. Its future is not with RF.
 
That is when the groups discover national radio with local commercial breaks, 24/7. It works in other nations, from France to Chile to Burkina Faso.
Burkina Faso? Old Gringo gems like this is why we gladly pay our dues every year to be on this board. I've instructed Nurse Jeff to brush up his French so we can sell a Media Hut franchise there. That'll be KOOL cool!
 
My solutions? I'm very happy with what I do, who I work for (or with), and everything in my world. I've solved my problems.
I wasn't asking about you, personally...though you do seem to be taking this very personal.

You presented a conundrum. "Increase the price for the spots, angering the advertisers. Or increase the number of spots, angering the listeners."

I was asking what your solution to this problem was.
 
Burkina Faso? Old Gringo gems like this is why we gladly pay our dues every year to be on this board. I've instructed Nurse Jeff to brush up his French so we can sell a Media Hut franchise there. That'll be KOOL cool!
If you think you owe dues, I will send you an invoice you can pay to me directly! (No bitcoin, however)

The Internet is your friend: "One such slang term is "chouette", meaning cool. The French also say “cool” and its not uncommon to modify cool or chouette with a “hyper” or “super” to drive home the meaning"

I'm thinking about booking my next flight to Ouagadougou this week. No hurricanes, just revolutions.
 
Actually Audacy has four stations among the highest billing stations. But it's true, none is a music station. WBBM/WCFS is #4, WINS #8, WFAN-AM-FM #9 and WCBS #10.

But you have to say Audacy does a great job with the Classic Hits format in other cities. WCBS-FM, KRTH, WOGL, KLUV are all strong in the ratings. So I would doubt Audacy would give up on Classic Hits in Phoenix on KOOL.
 
There's also KJZZ, a station that is regularly among the most listened-to stations in town.

KJZZ outsources the majority of its broadcast day to NPR. I don't know anybody who says they listen to KJZZ, but I know plenty of people who say they listen to NPR. Locally produced content on KJZZ averages a couple hours a day.
 
KJZZ outsources the majority of its broadcast day to NPR. I don't know anybody who says they listen to KJZZ, but I know plenty of people who say they listen to NPR. Locally produced content on KJZZ averages a couple hours a day.
Ah, the perils of posting from far outside the market and drawing conclusions from raw statistics!
 
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