This has been interesting to see the evolution of KTAR-FM and KFYI.
Regular board posters have all but dismissed KTAR after the switch to FM.
But change had to happen. They were long in tooth with hosts, past their AM prime and Bonneville took
the lead to head to another frequency with wholesale changes.
This all takes time to develop. I don't think anyone thought that it would be an immediate impact for
the former KTAR audience to make the switch with them and grant quick success.
New hosts, new programming, changes along the way..all of that is unsettling for all.
I think we can all agree that the level of newstalk in Phoenix is not quite what it should be, for a city
this size. But given time to build, can KTAR regain it's past glory? Could happen.
KFYI is a puzzle. It's hard to imagine letting it lanquish as it is. If they are committed to stay around,
the inevitable move to FM may come. Or in months, and years to come, it may go away.
Of all formats, newstalk or it's many variations, takes a lot of time and money to develop.
It will be interesting to see and hear what comes about.