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Just why does Hallmark start 24/7 Christmas in mid October?

Because they can. It's their channel. Who owns the Hallmark Channel? Christmas sales have already started:


This year, nearly 50% of consumers will start their holiday shopping as early as August and September, as people remain price-conscious and plan ahead to maximize their holiday budgets. To meet customers where and how they’re shopping, Walmart will offer customers a holiday head start with savings starting in October, including its first Holiday Deals event of the season and the return of its inflation-free holiday meal – weeks earlier than previous years.

Some people send custom Christmas cards. If you do, the time to order them is now, because it takes at least a month to process.

Remember: No one forces you to watch.
 
And because the advertising clients support them doing so.

On the radio side, a rimshot to Louisville KY has already gone 24/7 Christmas (although that appears to be partially stunting):
 
Well that will ramp up more after Election Day. On the radio side expect AC’s stations to flip their OTA’s to Christmas music between Election Day to Thanksgiving day.
 
Well that will ramp up more after Election Day. On the radio side expect AC’s stations to flip their OTA’s to Christmas music between Election Day to Thanksgiving day.

By which time -- to get back on-topic -- Hallmark will be on their second or third replays of some of their Christmas movie library.
 
They dropped the preview a month ago for “Holiday Touchdown”, the Hallmark Chiefs Christmas movie filmed around KC, even though it doesn’t air until the end of November. So I’m not surprised Hallmark is already starting to play Christmas movies now.
 
They dropped the preview a month ago for “Holiday Touchdown”, the Hallmark Chiefs Christmas movie filmed around KC, even though it doesn’t air until the end of November. So I’m not surprised Hallmark is already starting to play Christmas movies now.

I sometimes feel that they do nothing else in the first nine months of the year besides create more such movies for their library.
 
I sometimes feel that they do nothing else in the first nine months of the year besides create more such movies for their library.

Very true. Those movies are made with theatrical quality. They sometimes go on location to shoot them. To get the snow in the background, they have to shoot in the winter, so they're shooting in February for a movie that will air in the fall.
 
Very true. Those movies are made with theatrical quality. They sometimes go on location to shoot them. To get the snow in the background, they have to shoot in the winter, so they're shooting in February for a movie that will air in the fall.
I have to admit that my wife and I found a Hallmark movie starting yesterday and I recognized Catherine Bell, who I had liked from the JAG series (I am revealing rather lowbrow and mundane testes in entertainment) and we started watching. It was well done, but with the acting much better than the writing... which was sometimes hard for the good principle actors to overcome.
 
They dropped the preview a month ago for “Holiday Touchdown”, the Hallmark Chiefs Christmas movie filmed around KC, even though it doesn’t air until the end of November. So I’m not surprised Hallmark is already starting to play Christmas movies now.
I'm rolling my eyes already.
 
By which time -- to get back on-topic -- Hallmark will be on their second or third replays of some of their Christmas movie library.
Who's in the mood for Christmas in October though? Couldn't they wait a bit longer? I notice a few streaming services have a very tiny amount of Christmas movies in October (Deck the Halls on Starz, Scrooged on P+), but most don't start being on them until November. Elf is on TBS on November 2nd, which still seems too soon to start.
 
Who's in the mood for Christmas in October though? Couldn't they wait a bit longer? I notice a few streaming services have a very tiny amount of Christmas movies in October (Deck the Halls on Starz, Scrooged on P+), but most don't start being on them until November. Elf is on TBS on November 2nd, which still seems too soon to start.
Some of the simplistic, happy ending stories are fun no matter when. Even if the event takes place in the Christmas season, if the story is engaging it is entertaining to watch any time of the year.

I remember being in Argentina a week or two in the pre-Christmas season a good number of times. On the weekends, we'd go to the beach or attend a soccer game or an outdoor concert. It was the peak of Summer, and snow, Christmas trees and the like were far from our minds.
 
Some of the simplistic, happy ending stories are fun no matter when. Even if the event takes place in the Christmas season, if the story is engaging it is entertaining to watch any time of the year.
Right. Probably not in the Hallmark lineup, but "Home Alone" is fun even if you're watching it in October, and The Sandlot is a fine movie outside of baseball season.
 
If Hallmark’s viewership declines they might decide to not start in mid October next year. If their viewership stays level or increases they will do it again next year.
 
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