• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

K-Hits vs. The Beat, Spirit vs. KXOJ

D

DogEStyle

Guest
Looks like K-Hits won yet again. There was a lot of smack talkin on here. I see only one daypart where the Beat can stick out their chest.

Spirit flat whipped KXOJ!!!!!
 
The Beat is like a Kia and K-Hits is like a Lexus. Advertisers get this as well. You can't buy a Kia expecting a Lexus.
 
Hey be nice!!! Todd Tucker is a really good PD!! It's a fun battle. There are a lot of talented people on both sides. As for the ratings, I can say this! Only one daypart was number one on either station!! The Beat is not a Kia!! Both stations sound really good!! The real winners are the listeners.

Have a Happy Halloween!!

Billy Madison
 
Billy madison said:
Hey be nice!!! Todd Tucker is a really good PD!! It's a fun battle. There are a lot of talented people on both sides. As for the ratings, I can say this! Only one daypart was number one on either station!! The Beat is not a Kia!! Both stations sound really good!! The real winners are the listeners.

Have a Happy Halloween!!

Billy Madison
Click to expand...

Did you say Todd Tucker??????? :-[
 
Somebody for KXOJ was having lunch today with someone from Cox.

Hmmmm.

Is another one getting ready to jump?

Three have already made the move.
 
kxojdj said:
Somebody for KXOJ was having lunch today with someone from Cox.

Hmmmm.

Is another one getting ready to jump?

Three have already made the move.
Click to expand...

Or maybe that person just wanted a free lunch and an opportunity to try to pump info from a Cox employee.

Maybe they're just pals. Imagine that. Someone from one company being pals with someone from another company.

Is it done? Yeah...there are some people who can be pals in the private sector and still be competitors in the market place.

But that wouldn't be Christian now, would it?
 
BlaineMcDaniel said:
kxojdj said:
Somebody for KXOJ was having lunch today with someone from Cox.

Hmmmm.

Is another one getting ready to jump?

Three have already made the move.
Click to expand...

Or maybe that person just wanted a free lunch and an opportunity to try to pump info from a Cox employee.

Maybe they're just pals. Imagine that. Someone from one company being pals with someone from another company.

Is it done? Yeah...there are some people who can be pals in the private sector and still be competitors in the market place.

But that wouldn't be Christian now, would it?
Click to expand...

Who said anything about FREE?!?! I had to pay for mine!!

Jumping from one to another for the cash... n'ah! I have more integrity than that!!
 
Cash?

Did someone say Cash? I thought this was radio.

What's cash? =)
 
I hate to admit it...but, when I worked in the building at KXOJ & The Kross I had lunch a few times with Cox employees. I'm so ashamed now...I can't believe I was friends with the competition. I just assumed it was okay to be friends with others in the market but didn't realize it was so wrong. No lunch for me today...I can't bare the guilt. ::)
 
Jack...

You sinner.

If the world's going to hell in a hand-basket...

...Jack is packing the sandwiches.
 
Jackd and Gary! How dare you go work for a company that treats you well. I bet they even force you to accept their nice benefit package.

I cannot believe that anyone would leave a Tulsa station that treated people so special. :)

Did it take time to accept being treated like a human? Sounds like Mr.KXOJ aka Bob T. is a bit jealous of your new jobs.

As for a free lunch, why not. Never hurts to network. Didn't realize that KXOJ management has banned their employees from talking with other radio people.

Also, what is going on with the Beat? Isn't the PD leaving? Will they hire someone or wait until the CC dust settles? Anything new in the CHR battle?
 
DogEStyle said:
Spirit flat whipped KXOJ!!!!!
Click to expand...

It might appear that way in 12+ topline numbers, but if you looked at the whole book the places where KKCM got numbers are not consistant with their format. Among the targeted age/gender the two stations are very close. Hats off for getting that far so fast, but I find the promo about being #1 greatly egotistical. As an agency we pay for a phone audit by Broadcast Solutions, which shows KXOJ still way ahead of KKCM. Listening to the clientel, it seems many major advertisers agree and are still getting great results from KXOJ, or they would not still be on the air with them.

KBEZ looks awfully strong as well, and may be the real winner in the AC battle since KRAV is down again and is actually being outperformed in many cases by both KKCM and KXOJ.
 
This brings up the validity of whether it is better to have live jocks or to be tracked. I have heard that Spirit is mainly vt-d, except am drive. I believe that KXOJ is live most of the day.

Or it could also be a example of a much better signal plus more researched music. Cox doesn't even sneeze on the air until they research how the sneeze would be perceived by all.

I have heard that Burkhart is consulting Spirit...
 
Neumann said:
This brings up the validity of whether it is better to have live jocks or to be tracked. I have heard that Spirit is mainly vt-d, except am drive. I believe that KXOJ is live most of the day.

Or it could also be a example of a much better signal plus more researched music. Cox doesn't even sneeze on the air until they research how the sneeze would be perceived by all.

I have heard that Burkhart is consulting Spirit...
Click to expand...

I have sat through many a sales presentation from both. KXOJ is heavily researched using Troy Research, which many of our stations in larger markets use. The live DJ thing is critical for us in many buys because of the added value/contesting needed throughout the day.

Admittedly I evaluate radio differently than most on these boards, but it's the opinion of most in the advertisingcommunity that KXJ is superior in every way BUT signal, and that is the only thing KKCM should be proud of. I may be biased after 10+ years of client results on KXOJ, but if I listen to them side by side there is really no comparison.
 
Tulsa Ad Agency??

Bob Thornton again??

What clients do you represent? Nobody cares about live or voicetracked. Every company in town uses tracking.
It comes down to quality of the product.
 
What's wrong with JournalGuy?? Bob T. turn him down for a job sometime or something?? He seems awfully preoccupied with making sure everyone hates him... And I'm pretty sure that Jack isn't with Cox and I'm pretty sure there isn't a "ban" on eating with people from other stations... get a real problem besides hating KXOJ... one more thing... I can attest the lunch wasn't free and the people at lunch weren't planning on moving... I think Cox's OM is one of their God fathers or circumsised them or something...
 
tulsaadagency said:
DogEStyle said:
Spirit flat whipped KXOJ!!!!!
Click to expand...

but I find the promo about being #1 greatly egotistical.
Click to expand...

Did 102.3 really run a promo bragging about being the #1 Christian station? Isn't that kind of out of character on a religous Station? I find it hard to believe that a Church audience would really appreciate such an obvious case of boasting. I would think that a tactic like that would actually backfire with a religious audience.

But I do agree with journal guy that real agency's don't give a flying ------ about whether or not a station is tracked. It's about the numbers. Added value of contesting? Yeah, I'm sure that's a huge factor. What agency puts that much stock in contesting? None that I know of nor have ever worked with.
 
BlaineMcDaniel said:
Did 102.3 really run a promo bragging about being the #1 Christian station? Isn't that kind of out of character on a religous Station? I find it hard to believe that a Church audience would really appreciate such an obvious case of boasting. I would think that a tactic like that would actually backfire with a religious audience.

But I do agree with journal guy that real agency's don't give a flying ------ about whether or not a station is tracked. It's about the numbers. Added value of contesting? Yeah, I'm sure that's a huge factor. What agency puts that much stock in contesting? None that I know of nor have ever worked with.
Click to expand...

Their new promo is a takeoff on the WWJD bracelets that were so popular a few years ago. This time its, WWJLT, as in What Would Jesus Listen To.

I'm kidding, of course, certainly Cox wouldn't stoop that low - or would they.
 
That is funny Stan. :)

Cox is more sincere about the format than our friends at KXOJ. I think I heard a #1 for 30 years promo on KXOJ.
I haven't heard a #1 promo on Spirit. Maybe they will be voted number one again someday soon????? (sorry Mix)

There is room for both stations in the market. Just like K-Hits and The Beat can each find their audience.

BTW, I have never met Bob T. or applied at KXOJ. I have just heard horror stories about his management style.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom