I can see WMYX easily skewing a little older to take up the space of anyone else trying AC
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K-Love Acquires B93.3 & FM102.1
- Thread starter lanceventa
- Start date
They can also flip to Christmas music near the Holiday season, doing something they haven't done in 14 years. My one concern is WRIT since they're usually the winners against WMYX if we look at the past. WRIT did skip the Christmas music last year.
This isn’t just shocking or disappointing news in regards for WLUM. This is outright astonishing. By all accounts the station was doing well and it was successfully breaking artists such as Jonah Kagen, Royel Otis, Balu Brigada, Dexter and the Moonrocks (co-broke with KPNT), Fontaines D.C., etc. They were one of the most influential stations on Alternative and just like that they’re going to be gone. The format is going to be feeling this one for a long time.
A radio company doesn’t make this kind of move unless they’re looking to get out of the business. This is bad tidings for the industry as a whole as well as for Milwaukee. What a sad day.
A radio company doesn’t make this kind of move unless they’re looking to get out of the business. This is bad tidings for the industry as a whole as well as for Milwaukee. What a sad day.
The "industry as a whole" has been selling some extremely powerful signals to K-love for years.
B93.3 in ages 6+ scored a 5.6, 6.0 and 5.4 share in the three most recent Nielsen surveys.
This station isn't just popular, it is highly popular!
Very, very sad that Milwaukee is losing Mainstream AC.
Saga flipping 106.9 (crappy signal) would be a waste of time.
Losing 94.5 KTI Country to a sports format that hardly anyone enjoys was bad enough, but the one-two punch of losing B93.3 and WLUM simultaneously is just cruel.
Popular stations getting sold to owners intent on trashing the existing format is becoming increasingly common, it seems. First, Star 102.5 in Buffalo, then 100.7 Big FM in San Diego, and now B93.3 (and to a lesser extent WLUM).
This station isn't just popular, it is highly popular!
Very, very sad that Milwaukee is losing Mainstream AC.
Saga flipping 106.9 (crappy signal) would be a waste of time.
Losing 94.5 KTI Country to a sports format that hardly anyone enjoys was bad enough, but the one-two punch of losing B93.3 and WLUM simultaneously is just cruel.
Popular stations getting sold to owners intent on trashing the existing format is becoming increasingly common, it seems. First, Star 102.5 in Buffalo, then 100.7 Big FM in San Diego, and now B93.3 (and to a lesser extent WLUM).
Could that also be the reason why local businesses can't find any local buyers to purchase their stations?
K-Love has abided by ownership caps. In fact, many of their purchases have been a consequence of private companies having to do the same.
That is a possibility. WMYX and their sister station, WXSS (KISS FM) are very close in sound. The Mix is almost an adult CHR. They could probably do well moving toward a B93.3 sound.
Audacy could also save alt. rock in the market. Their 105.7 translator isn't doing much for their piddly AM sports station.
And yes, Saga could flip 106.9. Granted, they finally found a successful niche with oldies, but they could probably make more money with AC. The signal isn't as strong, but it covers almost all the market. They also have a translator (98.7) that simulcasts the brokered religious format of their AM station. It won't work for AC, but maybe oldies or alt. rock.
On a side note, it seems like Saga does the best radio in the market. At least they're committed to live and local programming. WKLH, The Hog and WJMR are pretty decent stations with a strong local presence.
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If any secular public broadcaster had expanded as rapidly as EMF, that would have been cracked down on too.
Out of curiosity, which signal covers the market better, 98.3 or 106.9?
I'm guessing 98.3. 106.9 appears to have a deep null south of Milwaukee, presumably to protect 106.7 in Des Plaines, IL. Wouldn't surprise me if WOOD-FM also intrudes on WRXS outside of its city grade contour during tropo episodes.
WJMR (98.3) is 4.9kW. WRXS (106.9) is 4.4kW. Both broadcast from the same tower just north of the stadium.
However, WRXS does have a null in the south, whereas WJMR has no nulls.
I'm in Kenosha and I don't get either of them.
No, everyone will continue to migrate to Spotify, etc. Broadcast radio is already dead and this is another shovel of dirt into its grave.
I'm sure they'll sell the translators. And the AM station, if they can. If they couldn't maintain a cluster with the two FM stations, they certainly won't running two translators and an AM station. The Alliance is obviously cashing out of Milwaukee.
This is an interesting scenario. What if they worked out a swap with Audacy? K-Love gives Audacy either 93.3 or 102.1, and Audacy gives K-Love one of their much desired Orlando signals.
Yep just ask the people in New York at 95.5 PLJ oh that is right ya can't there a k-love station now😢😢😢