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K-Love Adds Third South Bay Signal With KBAY Purchase

Michael Rivers Kramer said:
Its not that San Francisco has shrunk.

1. Dallas and Houston have grown rapidly

2. While the Bay Area has lost some population. It is still a strong economy. In fact, it’s been quoted between 1 and 1.5 trillion?

3. The billing is like a smaller market can be a fair assessment, but can be misleading. A: how do the numbers compare to other markets? Since revenue is down everywhere. B: the “ people using terrestrial radio” numbers in the Bay Area may be far lower than everyone else given its tech rich history.
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1. True and Austin is sometimes mentioned here for growing the same way.


2. same given the attention that there were companies moving their headquarters from California for Texas in the past 6 years but startups have taken the void in the Bay Area and we had to wait for the long term effects to find out.


3. same with TV given the history of San Francisco sometimes changing DMA ranking within their history.
 
I'd like to quickly reply to the first paragraph of this post, while generally agreeing with the rest without commenting.

Richard Sanders said:
I can appreciate that sentiment and it might work if the pie was stable. It isn't. As the numbers on the previous pages show—and as most of us in the industry already know—the pie continues to shrink.
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Perhaps those who welcome a competitor being removed from the for-profit battle see a larger piece of a smaller pie as the difference between staying afloat and sinking.
 
TheBigA said:
...At one time, KBAY operated on that frequency, but not as a country station.
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No it didn't. Never was. KBAY used to be on 101.3 100.3, these days the Spanish "Amor" station in the market. Before that and for many years prior it was a beautiful music station, and evolved into a soft AC. The old KBAY was often #1 in the San Jose/South Bay embedded market.

Edit: I mistyped the original KBAY frequency.
 
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Michael Rivers Kramer said:
1. Dallas and Houston have grown rapidly...
Click to expand...
Y2kTheNewOldies said:
1. True and Austin is sometimes mentioned here for growing the same way.

2. same given the attention that there were companies moving their headquarters from California for Texas in the past 6 years but startups have taken the void in the Bay Area and we had to wait for the long term effects to find out.
Click to expand...
Also San Antonio. It's grown into a major market, in or near the top 10 in recent years. (And while now not nearly as big, El Paso has also benefitted from some of that corporate migration.) Some of that is the aftereffect of the pandemic.

So Dallas, Houston, Austin, San Antonio have all been eating California's lunch over the last decade or so.

It's going to be interesting to see how many immigrants to Texas decide they like it there and want to stay, verses how many are just biding their time till they can engineer a return to the West Coast. (The smart money never minimizes the "Hotel California" effect.) Though there is the cost of re-entry, i.e. home prices. If someone was a renter, then it's a non-issue. If they owned and rented out their home while simultaneously renting in Texas, the probability's higher that they plan to return eventually. But if they cashed out and bought in Texas, they might never be able to buy back into the California housing market. (All of which presumes that current and long-time trends don't collapse.)
 


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